Color spec
| Brand | Sherwin-Williams |
| Name | Scarlet |
| SKU | SW 2907 |
| Hex | #B5001A |
| RGB | 181, 0, 26 |
| HSL | 351°, 100%, 35% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About Sherwin-Williams Scarlet
With an LRV of 10, Scarlet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Scarlet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Benjamin Moore
Valspar
Magnolia Home
Rust-Oleum
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Scarlet within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B5001A in HSL space. Pair Scarlet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Scarlet Equivalents at Other Brands
Matching Scarlet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 2907 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Scarlet
At Behr, the closest color to Scarlet is Licorice Stick (S-G-170) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Licorice Stick swatch →
Valspar Equivalent of Scarlet
At Valspar, the closest color to Scarlet is Classic Red (1009-2) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 10.5 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Classic Red swatch →
Magnolia Home Equivalent of Scarlet
Magnolia Home has no exact twin of Scarlet. The nearest is Brave And Bold (JG-32) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Brave And Bold swatch →
Rust-Oleum Equivalent of Scarlet
Rust-Oleum has no exact twin of Scarlet. The nearest is Farmhouse Red (329211) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 10). Compare large swatches before substituting. See the full Farmhouse Red swatch →