Color guide · Sherwin-Williams · Red

Red Door

SW 2910 · #AC0000 · LRV 9 · warm red tone

SW 2910 · #AC0000 · LRV 9 — warm red tone, very dark — reads black in most rooms.

Red DoorSherwin-Williams · SW 2910
The color, edge to edge.Use your own photo →
Red Door
SHERWIN-WILLIAMS · SW 2910 · #AC0000
Brand · codeSherwin-WilliamsSW 2910 · all Sherwin-Williams reds
LRV9Very dark — reads black in most rooms.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#AC0000 · 172, 0, 0 · 0°, 100%, 34%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Dark Red3
  2. 2Red Door9
  3. 3Cinnamon Slate19
  4. 4Rejuvenate30
Undertone and depth

What Color Is Red Door, Really?

Red Door reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Sherwin-Williams SW 2910 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Red Door

Red Door earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Red Door

At LRV 9, Red Door is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Red Door are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same deck, next chip over

Similar Sherwin-Williams Colors

The nearest shades to Red Door within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Red Door · 2.8 : 1 · fails for textWhite text on Red Door · 7.6 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #AC0000 in HSL space. Pair Red Door with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AC0000 + #00ACAC
TRIADIC
#AC0000 · #00AC00 · #0000AC
ANALOGOUS
#AC0056 · #AC0000 · #AC5600

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