Color spec
| Brand | Sherwin-Williams |
| Name | Enticing Red |
| SKU | SW 6600 |
| Hex | #B74E4F |
| RGB | 183, 78, 79 |
| HSL | 359°, 42%, 51% |
| LRV | 16 |
| Undertone | warm red tone |
| Family | Red |
About Sherwin-Williams Enticing Red
With an LRV of 16, Enticing Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Enticing Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Enticing Red within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B74E4F in HSL space. Pair Enticing Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Enticing Red Equivalents at Other Brands
Matching Enticing Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6600 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Enticing Red
At Behr, the closest color to Enticing Red is Cherry Red (HDC-MD-16) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherry Red swatch →
Benjamin Moore Equivalent of Enticing Red
Benjamin Moore's nearest match is Embroidered Flower (CSP-1190), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 17 vs 16) and carries a warm red undertone, so it substitutes for Enticing Red without repainting risk. See the full Embroidered Flower swatch →
Valspar Equivalent of Enticing Red
The closest Valspar equivalent of Enticing Red is Dressed to the Nines (V043-5). At ΔE 0.68 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 16.2 vs 16). If Valspar is your counter, order Dressed to the Nines and you'll get the same color. See the full Dressed to the Nines swatch →
PPG / Glidden Equivalent of Enticing Red
PPG / Glidden has no exact twin of Enticing Red. The nearest is Salsa Diane (PPG1186-6) at ΔE 4.11 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Salsa Diane swatch →
Glidden Equivalent of Enticing Red
Glidden's nearest match is Terra Cotta Rose (10YR 16/407), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone, so it substitutes for Enticing Red without repainting risk. See the full Terra Cotta Rose swatch →
HGTV Home by Sherwin-Williams Equivalent of Enticing Red
HGTV Home by Sherwin-Williams's nearest match is Candy Heart (HGSW 1053), visually identical in normal room light (ΔE 1.47). It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone, so it substitutes for Enticing Red without repainting risk. See the full Candy Heart swatch →
Dunn-Edwards Equivalent of Enticing Red
At Dunn-Edwards, the closest color to Enticing Red is Lady in Red (DET420) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lady in Red swatch →
Magnolia Home Equivalent of Enticing Red
Magnolia Home's nearest match is Vine Ripened Tomato (JG-25), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 15 vs 16) and carries a warm red undertone, so it substitutes for Enticing Red without repainting risk. See the full Vine Ripened Tomato swatch →
Farrow & Ball Equivalent of Enticing Red
At Farrow & Ball, the closest color to Enticing Red is Romesco (NO. CB4) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romesco swatch →
Diamond Vogel Equivalent of Enticing Red
Diamond Vogel's nearest match is Empower (1095), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone, so it substitutes for Enticing Red without repainting risk. See the full Empower swatch →
Hirshfield's Equivalent of Enticing Red
At Hirshfield's, the closest color to Enticing Red is Empower (1095) — very close at ΔE 2.71, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Empower swatch →
Kompozit Equivalent of Enticing Red
At Kompozit, the closest color to Enticing Red is Empower (1095) — very close at ΔE 2.71, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Empower swatch →