Canoe
SW 7724 · #B7987B · LRV 34 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Anonymous20
- 2Felted Wool28
- 3Canoe34
- 4Revere Pewter55
- 5Agreeable Gray60
What Color Is Canoe, Really?
Canoe reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Sherwin-Williams SW 7724 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Canoe
Canoe is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
How Lighting Changes Canoe
Canoe sits in the mid-range at LRV 34, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Canoe are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Sherwin-Williams SW 7724 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Artisan CraftsN250-4 · Behr | 1.0 | 34 | Color page → |
| Benjamin Moore | Saddle Tan1124 · Benjamin Moore | 1.3 | 34 | Color page → |
| Valspar | Doe Eyes3002-9C · Valspar | 1.1 | 33.8 | Color page → |
| PPG / Glidden | Cool ClayPPG1071-5 · PPG / Glidden | 3.3 | 33 | Color page → |
| Glidden | Maison De CampagnePPG15-01 · Glidden | 1.0 | 35 | Color page → |
| Dutch Boy | Wild Desert416-5DB · Dutch Boy | 3.0 | 34 | Color page → |
Similar Sherwin-Williams Colors
The nearest shades to Canoe within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #B7987B in HSL space. Pair Canoe with one accent and one neutral — the swatches below are starting points, not final picks.
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