Color spec
| Brand | Sherwin-Williams |
| Name | Artisan Tan |
| SKU | SW 7540 |
| Hex | #B09879 |
| RGB | 176, 152, 121 |
| HSL | 34°, 26%, 58% |
| LRV | 33 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About Sherwin-Williams Artisan Tan
Artisan Tan sits in the mid-range at LRV 33, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Artisan Tan is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Backdrop
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Artisan Tan within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B09879 in HSL space. Pair Artisan Tan with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Artisan Tan Equivalents at Other Brands
Matching Artisan Tan from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 7540 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Artisan Tan
Behr's nearest match is Burnt Almond (280F-4), visually identical in normal room light (ΔE 1.38). It sits at the same lightness (LRV 32 vs 33) and carries a warm red-orange undertone, so it substitutes for Artisan Tan without repainting risk. See the full Burnt Almond swatch →
Benjamin Moore Equivalent of Artisan Tan
The closest Benjamin Moore equivalent of Artisan Tan is Great Plains Gold (1077). At ΔE 0.36 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 33 vs 33). If Benjamin Moore is your counter, order Great Plains Gold and you'll get the same color. See the full Great Plains Gold swatch →
Valspar Equivalent of Artisan Tan
Valspar's nearest match is Plush Tan (M148), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 34 vs 33) and carries a warm red-orange undertone, so it substitutes for Artisan Tan without repainting risk. See the full Plush Tan swatch →
PPG / Glidden Equivalent of Artisan Tan
The closest PPG / Glidden equivalent of Artisan Tan is Coffee Kiss (PPG1084-5). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 32 vs 33). If PPG / Glidden is your counter, order Coffee Kiss and you'll get the same color. See the full Coffee Kiss swatch →
Glidden Equivalent of Artisan Tan
The closest Glidden equivalent of Artisan Tan is Petaluma Dust (PPG15-10). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 32 vs 33). If Glidden is your counter, order Petaluma Dust and you'll get the same color. See the full Petaluma Dust swatch →
Dutch Boy Equivalent of Artisan Tan
The closest Dutch Boy equivalent of Artisan Tan is Oak Hollow (415-5DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 33 vs 33). If Dutch Boy is your counter, order Oak Hollow and you'll get the same color. See the full Oak Hollow swatch →
HGTV Home by Sherwin-Williams Equivalent of Artisan Tan
At HGTV Home by Sherwin-Williams, the closest color to Artisan Tan is Burlap (HGSW 3193) — very close at ΔE 2.2, though not an exact twin. It sits at the same lightness (LRV 32 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Burlap swatch →
Dunn-Edwards Equivalent of Artisan Tan
At Dunn-Edwards, the closest color to Artisan Tan is Pigeonhole (DEBN57) — very close at ΔE 2.69, though not an exact twin. It sits at the same lightness (LRV 33 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pigeonhole swatch →
Farrow & Ball Equivalent of Artisan Tan
At Farrow & Ball, the closest color to Artisan Tan is Buff (NO. 20) — very close at ΔE 2.06, though not an exact twin. It runs slightly lighter (LRV 35 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Buff swatch →
Diamond Vogel Equivalent of Artisan Tan
At Diamond Vogel, the closest color to Artisan Tan is Tan Hide (0261) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 33 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Tan Hide swatch →
Hirshfield's Equivalent of Artisan Tan
At Hirshfield's, the closest color to Artisan Tan is Country Dweller (0176) — very close at ΔE 2.42, though not an exact twin. It sits at the same lightness (LRV 33 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Country Dweller swatch →
Rodda Equivalent of Artisan Tan
Rodda has no exact twin of Artisan Tan. The nearest is Pumpkin Seed (CA148) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 33). Compare large swatches before substituting. See the full Pumpkin Seed swatch →
C2 Paint Equivalent of Artisan Tan
At C2 Paint, the closest color to Artisan Tan is Pond's Edge (BD31) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 33 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pond's Edge swatch →
Portola Paints Equivalent of Artisan Tan
At Portola Paints, the closest color to Artisan Tan is Boondocks (BOONDOCKS) — very close at ΔE 3.06, though not an exact twin. It runs slightly lighter (LRV 35 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Boondocks swatch →
Backdrop Equivalent of Artisan Tan
Backdrop has no exact twin of Artisan Tan. The nearest is Anita (BD-AN) at ΔE 4.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 33). Compare large swatches before substituting. See the full Anita swatch →
Kompozit Equivalent of Artisan Tan
At Kompozit, the closest color to Artisan Tan is Country Dweller (0176) — very close at ΔE 2.42, though not an exact twin. It sits at the same lightness (LRV 32 vs 33) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Country Dweller swatch →