Color spec
| Brand | Sherwin-Williams |
| Name | Blue Chip |
| SKU | SW 6959 |
| Hex | #016EA7 |
| RGB | 1, 110, 167 |
| HSL | 201°, 99%, 33% |
| LRV | 13 |
| Undertone | cool blue tone |
| Family | Blue |
About Sherwin-Williams Blue Chip
With an LRV of 13, Blue Chip is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Blue Chip works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Blue Chip within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #016EA7 in HSL space. Pair Blue Chip with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Blue Chip Equivalents at Other Brands
Matching Blue Chip from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6959 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Blue Chip
At Behr, the closest color to Blue Chip is Mondrian Blue (MQ4-58) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Mondrian Blue swatch →
Benjamin Moore Equivalent of Blue Chip
Benjamin Moore's nearest match is Seaport Blue (2060-30), visually identical in normal room light (ΔE 1.44). It runs slightly lighter (LRV 16 vs 13) and carries a cool blue-green undertone, so it substitutes for Blue Chip without repainting risk. See the full Seaport Blue swatch →
Valspar Equivalent of Blue Chip
Valspar's nearest match is Blue on Blue (V034-3), visually identical in normal room light (ΔE 1.3). It sits at the same lightness (LRV 12.6 vs 13) and carries a cool blue-green undertone, so it substitutes for Blue Chip without repainting risk. See the full Blue on Blue swatch →
PPG / Glidden Equivalent of Blue Chip
PPG / Glidden's nearest match is Planetarium (PPG1242-6), visually identical in normal room light (ΔE 1.95). It runs slightly lighter (LRV 15 vs 13) and carries a cool blue undertone, so it substitutes for Blue Chip without repainting risk. See the full Planetarium swatch →
Glidden Equivalent of Blue Chip
Glidden's nearest match is Planetarium (PPG1242-6), visually identical in normal room light (ΔE 1.98). It runs slightly lighter (LRV 15 vs 13) and carries a cool blue undertone, so it substitutes for Blue Chip without repainting risk. See the full Planetarium swatch →
Dutch Boy Equivalent of Blue Chip
At Dutch Boy, the closest color to Blue Chip is Lovely Lapis (140-6DB) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Lovely Lapis swatch →
HGTV Home by Sherwin-Williams Equivalent of Blue Chip
HGTV Home by Sherwin-Williams has no exact twin of Blue Chip. The nearest is Blue Clematis (HGSW 1372) at ΔE 4.42 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 16 vs 13). Compare large swatches before substituting. See the full Blue Clematis swatch →
Dunn-Edwards Equivalent of Blue Chip
At Dunn-Edwards, the closest color to Blue Chip is The Blues (DE5859) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full The Blues swatch →
Hirshfield's Equivalent of Blue Chip
Hirshfield's's nearest match is Bowen Blue (H0059), visually identical in normal room light (ΔE 1.13). It sits at the same lightness (LRV 13 vs 13) and carries a cool blue undertone, so it substitutes for Blue Chip without repainting risk. See the full Bowen Blue swatch →