Avenue Tan
SW 7543 · #BCB099 · LRV 44 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Anonymous20
- 2Dorian Gray39
- 3Avenue Tan44
- 4Agreeable Gray60
- 5Pale Oak69
What Color Is Avenue Tan, Really?
Avenue Tan reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Sherwin-Williams SW 7543 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Avenue Tan
Avenue Tan is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
How Lighting Changes Avenue Tan
Avenue Tan sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Avenue Tan are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Sherwin-Williams SW 7543 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Bonsai PotN340-3 · Behr | 2.5 | 44 | Color page → |
| Benjamin Moore | KangarooAF-145 · Benjamin Moore | 1.0 | 44 | Color page → |
| Valspar | Ivory Brown6006-1C · Valspar | 2.8 | 42.2 | Color page → |
| PPG / Glidden | Rock CliffsPPG1101-4 · PPG / Glidden | 2.1 | 44 | Color page → |
| Glidden | Storybook Straw45YY 44/115 · Glidden | 1.6 | 44 | Color page → |
| Dutch Boy | Natural Twine411-3DB · Dutch Boy | 4.7 | 44 | Color page → |
Similar Sherwin-Williams Colors
The nearest shades to Avenue Tan within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #BCB099 in HSL space. Pair Avenue Tan with one accent and one neutral — the swatches below are starting points, not final picks.
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