Color spec
| Brand | Rust-Oleum |
| Name | Terracotta |
| SKU | 398640 |
| Hex | #CE834C |
| RGB | 206, 131, 76 |
| HSL | 25°, 57%, 55% |
| LRV | 30 |
| Undertone | warm red-orange tone |
| Family | Orange |
About Rust-Oleum Terracotta
Terracotta sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Terracotta is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Rust-Oleum colors
closest in the Rust-Oleum deckThe nearest shades to Terracotta within Rust-Oleum's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #CE834C in HSL space. Pair Terracotta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Rust-Oleum Terracotta Equivalents at Other Brands
Matching Terracotta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Rust-Oleum 398640 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Terracotta
At Sherwin-Williams, the closest color to Terracotta is Amber Wave (SW 6657) — very close at ΔE 2.25, though not an exact twin. It sits at the same lightness (LRV 30 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Amber Wave swatch →
Behr Equivalent of Terracotta
Behr's nearest match is Flaming Torch (PPU3-03), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 31 vs 30) and carries a warm red-orange undertone, so it substitutes for Terracotta without repainting risk. See the full Flaming Torch swatch →
Benjamin Moore Equivalent of Terracotta
The closest Benjamin Moore equivalent of Terracotta is Cornucopia Tan (119). At ΔE 0.95 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 31 vs 30). If Benjamin Moore is your counter, order Cornucopia Tan and you'll get the same color. See the full Cornucopia Tan swatch →
Valspar Equivalent of Terracotta
Valspar has no exact twin of Terracotta. The nearest is Pinch of Clove (P082) at ΔE 4.29 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31.1 vs 30). Compare large swatches before substituting. See the full Pinch of Clove swatch →
PPG / Glidden Equivalent of Terracotta
The closest PPG / Glidden equivalent of Terracotta is Wright Ochre (FLLW325). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 29 vs 30). If PPG / Glidden is your counter, order Wright Ochre and you'll get the same color. See the full Wright Ochre swatch →
Glidden Equivalent of Terracotta
The closest Glidden equivalent of Terracotta is Gingerbread (PPG1201-6). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 29 vs 30). If Glidden is your counter, order Gingerbread and you'll get the same color. See the full Gingerbread swatch →
Dutch Boy Equivalent of Terracotta
Dutch Boy has no exact twin of Terracotta. The nearest is Guava Juice (309-5DB) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 30). Compare large swatches before substituting. See the full Guava Juice swatch →
HGTV Home by Sherwin-Williams Equivalent of Terracotta
At HGTV Home by Sherwin-Williams, the closest color to Terracotta is Elegant Orange (HGSW 2113) — very close at ΔE 3.15, though not an exact twin. It runs slightly lighter (LRV 33 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Elegant Orange swatch →
Dunn-Edwards Equivalent of Terracotta
Dunn-Edwards's nearest match is Caramel Bar (DE5250), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 31 vs 30) and carries a warm red-orange undertone, so it substitutes for Terracotta without repainting risk. See the full Caramel Bar swatch →
Diamond Vogel Equivalent of Terracotta
At Diamond Vogel, the closest color to Terracotta is Mexican Spirit (0984) — very close at ΔE 2.93, though not an exact twin. It runs slightly lighter (LRV 32 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Mexican Spirit swatch →
Hirshfield's Equivalent of Terracotta
At Hirshfield's, the closest color to Terracotta is Sunny Horizon (1018) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 31 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sunny Horizon swatch →
C2 Paint Equivalent of Terracotta
At C2 Paint, the closest color to Terracotta is Kasbah (C2-573) — very close at ΔE 3.28, though not an exact twin. It sits at the same lightness (LRV 31 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Kasbah swatch →
Annie Sloan Equivalent of Terracotta
At Annie Sloan, the closest color to Terracotta is Barcelona Orange (BARCELONA ORANGE) — very close at ΔE 3.1, though not an exact twin. It sits at the same lightness (LRV 31 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Barcelona Orange swatch →
Kompozit Equivalent of Terracotta
At Kompozit, the closest color to Terracotta is Sunny Horizon (1018) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 31 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sunny Horizon swatch →