Color spec
| Brand | Rodda |
| Name | Reimagined |
| SKU | R116 |
| Hex | #9B8988 |
| RGB | 155, 137, 136 |
| HSL | 3°, 9%, 57% |
| LRV | 27 |
| Undertone | warm red tone |
| Family | Brown |
About Rodda Reimagined
Reimagined sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Reimagined is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Hirshfield's
Portola Paints
Kompozit
Similar Rodda colors
closest in the Rodda deckThe nearest shades to Reimagined within Rodda's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B8988 in HSL space. Pair Reimagined with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Rodda Reimagined Equivalents at Other Brands
Matching Reimagined from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Rodda R116 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Reimagined
At Sherwin-Williams, the closest color to Reimagined is Cocoa Berry (SW 9078) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cocoa Berry swatch →
Behr Equivalent of Reimagined
At Behr, the closest color to Reimagined is Fashion Week (MQ1-37) — very close at ΔE 2.03, though not an exact twin. It runs slightly darker (LRV 25 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fashion Week swatch →
Benjamin Moore Equivalent of Reimagined
The closest Benjamin Moore equivalent of Reimagined is Wet Concrete (2114-40). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 27 vs 27). If Benjamin Moore is your counter, order Wet Concrete and you'll get the same color. See the full Wet Concrete swatch →
Valspar Equivalent of Reimagined
At Valspar, the closest color to Reimagined is Sunrise Over Tahiti (8004-2D) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sunrise Over Tahiti swatch →
PPG / Glidden Equivalent of Reimagined
At PPG / Glidden, the closest color to Reimagined is Smoky Quartz (PPG18-08) — very close at ΔE 3.3, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoky Quartz swatch →
Glidden Equivalent of Reimagined
At Glidden, the closest color to Reimagined is Smoky Quartz (PPG18-08) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoky Quartz swatch →
Dutch Boy Equivalent of Reimagined
At Dutch Boy, the closest color to Reimagined is Plummet Plum (403-4DB) — very close at ΔE 2.57, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Plummet Plum swatch →
HGTV Home by Sherwin-Williams Equivalent of Reimagined
At HGTV Home by Sherwin-Williams, the closest color to Reimagined is Cocoa Berrie (HGSW 3024) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cocoa Berrie swatch →
Portola Paints Equivalent of Reimagined
Portola Paints has no exact twin of Reimagined. The nearest is Voodoo (VOODOO) at ΔE 4.38 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 27). Compare large swatches before substituting. See the full Voodoo swatch →