Reimagined
R116 · #9B8988 · LRV 27 — warm red tone, mid-tone — versatile but shifts visibly with light.
- 1Berry Bush14
- 2Razzle Dazzle20
- 3Reimagined27
- 4Vintage Tea Rose47
- 5Pink Quartz53
What Color Is Reimagined, Really?
Reimagined reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Rodda R116 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Reimagined
Reimagined is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Reimagined
Reimagined sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Reimagined are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Rodda R116 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Cocoa BerrySW 9078 · Sherwin-Williams | 3.0 | 27 | Color page → |
| Behr | Fashion WeekMQ1-37 · Behr | 2.0 | 25 | Color page → |
| Benjamin Moore | Wet Concrete2114-40 · Benjamin Moore | 0.7 | 27 | Color page → |
| Valspar | Sunrise Over Tahiti8004-2D · Valspar | 2.5 | 27 | Color page → |
| PPG / Glidden | Smoky QuartzPPG18-08 · PPG / Glidden | 3.3 | 28 | Color page → |
| Glidden | Smoky QuartzPPG18-08 · Glidden | 3.0 | 28 | Color page → |
Similar Rodda Colors
The nearest shades to Reimagined within Rodda's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #9B8988 in HSL space. Pair Reimagined with one accent and one neutral — the swatches below are starting points, not final picks.
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