Color spec
| Brand | PPG / Glidden |
| Name | Wright Shell Pink |
| SKU | FLLW943 |
| Hex | #ECC9CA |
| RGB | 236, 201, 202 |
| HSL | 358°, 48%, 86% |
| LRV | 64 |
| Undertone | warm red tone |
| Family | Pink |
About PPG / Glidden Wright Shell Pink
At LRV 64, Wright Shell Pink is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Wright Shell Pink is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Rust-Oleum
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Wright Shell Pink within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #ECC9CA in HSL space. Pair Wright Shell Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Wright Shell Pink Equivalents at Other Brands
Matching Wright Shell Pink from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden FLLW943 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wright Shell Pink
The closest Sherwin-Williams equivalent of Wright Shell Pink is Rose Pink (SW 9693). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 65 vs 64). If Sherwin-Williams is your counter, order Rose Pink and you'll get the same color. See the full Rose Pink swatch →
Behr Equivalent of Wright Shell Pink
The closest Behr equivalent of Wright Shell Pink is Almond Willow (210E-3). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 64 vs 64). If Behr is your counter, order Almond Willow and you'll get the same color. See the full Almond Willow swatch →
Benjamin Moore Equivalent of Wright Shell Pink
The closest Benjamin Moore equivalent of Wright Shell Pink is Petunia Pink (1276). At ΔE 0.67 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 63 vs 64). If Benjamin Moore is your counter, order Petunia Pink and you'll get the same color. See the full Petunia Pink swatch →
Valspar Equivalent of Wright Shell Pink
Valspar's nearest match is Cat Nose (8001-9B), visually identical in normal room light (ΔE 1.29). It sits at the same lightness (LRV 65 vs 64) and carries a warm red undertone, so it substitutes for Wright Shell Pink without repainting risk. See the full Cat Nose swatch →
Glidden Equivalent of Wright Shell Pink
The closest Glidden equivalent of Wright Shell Pink is Pink Cardoon (PPG1051-2). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 64 vs 64). If Glidden is your counter, order Pink Cardoon and you'll get the same color. See the full Pink Cardoon swatch →
Dutch Boy Equivalent of Wright Shell Pink
At Dutch Boy, the closest color to Wright Shell Pink is Boardwalk Taffy (202-2DB) — very close at ΔE 2.88, though not an exact twin. It sits at the same lightness (LRV 65 vs 64) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Boardwalk Taffy swatch →
HGTV Home by Sherwin-Williams Equivalent of Wright Shell Pink
At HGTV Home by Sherwin-Williams, the closest color to Wright Shell Pink is Prettiest Pink (HGSW 1067) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 63 vs 64) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Prettiest Pink swatch →
Diamond Vogel Equivalent of Wright Shell Pink
Diamond Vogel's nearest match is Baby Bunting (0110), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 64 vs 64) and carries a warm red undertone, so it substitutes for Wright Shell Pink without repainting risk. See the full Baby Bunting swatch →
Hirshfield's Equivalent of Wright Shell Pink
The closest Hirshfield's equivalent of Wright Shell Pink is Pink Coral (0083). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 65 vs 64). If Hirshfield's is your counter, order Pink Coral and you'll get the same color. See the full Pink Coral swatch →
C2 Paint Equivalent of Wright Shell Pink
At C2 Paint, the closest color to Wright Shell Pink is Belle's Nose (BD50) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 65 vs 64) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Belle's Nose swatch →
Rust-Oleum Equivalent of Wright Shell Pink
Rust-Oleum has no exact twin of Wright Shell Pink. The nearest is Blush Pink (285142) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 64 vs 64). Compare large swatches before substituting. See the full Blush Pink swatch →
Kompozit Equivalent of Wright Shell Pink
The closest Kompozit equivalent of Wright Shell Pink is Pink Coral (0083). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 64 vs 64). If Kompozit is your counter, order Pink Coral and you'll get the same color. See the full Pink Coral swatch →