Color spec
| Brand | PPG / Glidden |
| Name | Pure White |
| SKU | PPG1001-1 |
| Hex | #F1EFE5 |
| RGB | 241, 239, 229 |
| HSL | 50°, 30%, 92% |
| LRV | 88 |
| Undertone | near-white with whisper of hue |
| Family | White |
About PPG / Glidden Pure White
Pure White is very light — LRV 88, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Pure White shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches by brand
19 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Pure White within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F1EFE5 in HSL space. Pair Pure White with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Pure White Equivalents at Other Brands
Matching Pure White from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1001-1 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Pure White
Sherwin-Williams's nearest match is Westhighland White (SW 7566), visually identical in normal room light (ΔE 1.42). It runs slightly darker (LRV 86 vs 88) and carries a near-white undertone, so it substitutes for Pure White without repainting risk. See the full Westhighland White swatch →
Behr Equivalent of Pure White
Behr's nearest match is White Truffle (720C-1), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 87 vs 88) and carries a warm yellow undertone, so it substitutes for Pure White without repainting risk. See the full White Truffle swatch →
Benjamin Moore Equivalent of Pure White
The closest Benjamin Moore equivalent of Pure White is Steam (AF-15). At ΔE 0.57 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 84 vs 88). If Benjamin Moore is your counter, order Steam and you'll get the same color. See the full Steam swatch →
Valspar Equivalent of Pure White
The closest Valspar equivalent of Pure White is Wedding Cake (V151). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 86.5 vs 88). If Valspar is your counter, order Wedding Cake and you'll get the same color. See the full Wedding Cake swatch →
Glidden Equivalent of Pure White
The closest Glidden equivalent of Pure White is Atrium White (PPG1020-1). At ΔE 0.52 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 85 vs 88). If Glidden is your counter, order Atrium White and you'll get the same color. See the full Atrium White swatch →
Dutch Boy Equivalent of Pure White
Dutch Boy's nearest match is Simplified White (020W), visually identical in normal room light (ΔE 1.16). It runs slightly darker (LRV 86 vs 88) and carries a near-white undertone, so it substitutes for Pure White without repainting risk. See the full Simplified White swatch →
HGTV Home by Sherwin-Williams Equivalent of Pure White
HGTV Home by Sherwin-Williams's nearest match is Bohemian Lace (HGSW 4052), visually identical in normal room light (ΔE 1.16). It runs slightly darker (LRV 86 vs 88) and carries a near-white undertone, so it substitutes for Pure White without repainting risk. See the full Bohemian Lace swatch →
Dunn-Edwards Equivalent of Pure White
The closest Dunn-Edwards equivalent of Pure White is Cotton Field (DE6253). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same near-white undertone and runs noticeably darker (LRV 81 vs 88). If Dunn-Edwards is your counter, order Cotton Field and you'll get the same color. See the full Cotton Field swatch →
Magnolia Home Equivalent of Pure White
Magnolia Home's nearest match is Silos White (JG-107), visually identical in normal room light (ΔE 1.37). It runs slightly darker (LRV 86 vs 88) and carries a near-white undertone, so it substitutes for Pure White without repainting risk. See the full Silos White swatch →
Farrow & Ball Equivalent of Pure White
Farrow & Ball's nearest match is Pointing (NO. 2003), visually identical in normal room light (ΔE 1.11). It runs slightly darker (LRV 86 vs 88) and carries a near-white undertone, so it substitutes for Pure White without repainting risk. See the full Pointing swatch →
Diamond Vogel Equivalent of Pure White
Diamond Vogel's nearest match is Bunny Cake (0012), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 87 vs 88) and carries a near-white undertone, so it substitutes for Pure White without repainting risk. See the full Bunny Cake swatch →
Hirshfield's Equivalent of Pure White
At Hirshfield's, the closest color to Pure White is Bunny Cake (0012) — very close at ΔE 2, though not an exact twin. It runs slightly darker (LRV 86 vs 88) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Bunny Cake swatch →
Rodda Equivalent of Pure White
Rodda's nearest match is Artisan White (CA013), visually identical in normal room light (ΔE 1.42). It runs slightly darker (LRV 86 vs 88) and carries a near-white undertone, so it substitutes for Pure White without repainting risk. See the full Artisan White swatch →
C2 Paint Equivalent of Pure White
The closest C2 Paint equivalent of Pure White is Jicama (C2-708). At ΔE 0.49 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 86 vs 88). If C2 Paint is your counter, order Jicama and you'll get the same color. See the full Jicama swatch →
Clare Equivalent of Pure White
Clare has no exact twin of Pure White. The nearest is Wing It (PNT100-LT-24) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 88 vs 88). Compare large swatches before substituting. See the full Wing It swatch →
Portola Paints Equivalent of Pure White
At Portola Paints, the closest color to Pure White is Origami (ORIGAMI) — very close at ΔE 2.55, though not an exact twin. It runs slightly darker (LRV 86 vs 88) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Origami swatch →
Backdrop Equivalent of Pure White
The closest Backdrop equivalent of Pure White is Jane (BD-JA). At ΔE 0.42 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 86 vs 88). If Backdrop is your counter, order Jane and you'll get the same color. See the full Jane swatch →
Rust-Oleum Equivalent of Pure White
Rust-Oleum has no exact twin of Pure White. The nearest is Chiffon Cream (329598) at ΔE 4.76 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 92 vs 88). Compare large swatches before substituting. See the full Chiffon Cream swatch →
Kompozit Equivalent of Pure White
At Kompozit, the closest color to Pure White is Bunny Cake (0012) — very close at ΔE 2, though not an exact twin. It sits at the same lightness (LRV 87 vs 88) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Bunny Cake swatch →