Color spec
| Brand | PPG / Glidden |
| Name | Magic Spell |
| SKU | PPG1173-7 |
| Hex | #544F67 |
| RGB | 84, 79, 103 |
| HSL | 252°, 13%, 36% |
| LRV | 8 |
| Undertone | cool blue tone |
| Family | Blue |
About PPG / Glidden Magic Spell
At LRV 8, Magic Spell is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Magic Spell earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Magic Spell within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #544F67 in HSL space. Pair Magic Spell with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Magic Spell Equivalents at Other Brands
Matching Magic Spell from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1173-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Magic Spell
Sherwin-Williams has no exact twin of Magic Spell. The nearest is Ripe Berry (SW 9689) at ΔE 4.1 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 10 vs 8). Compare large swatches before substituting. See the full Ripe Berry swatch →
Behr Equivalent of Magic Spell
Behr's nearest match is Illusionist (MQ5-38), visually identical in normal room light (ΔE 1.35). It sits at the same lightness (LRV 9 vs 8) and carries a cool blue undertone, so it substitutes for Magic Spell without repainting risk. See the full Illusionist swatch →
Benjamin Moore Equivalent of Magic Spell
At Benjamin Moore, the closest color to Magic Spell is Dark Lilac (2070-30) — very close at ΔE 3.05, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dark Lilac swatch →
Valspar Equivalent of Magic Spell
Valspar has no exact twin of Magic Spell. The nearest is When Worlds Collide (8003-48F) at ΔE 4.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full When Worlds Collide swatch →
Glidden Equivalent of Magic Spell
The closest Glidden equivalent of Magic Spell is Magic Spell (PPG1173-7). At ΔE 0.39 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 8 vs 8). If Glidden is your counter, order Magic Spell and you'll get the same color. See the full Magic Spell swatch →
Dutch Boy Equivalent of Magic Spell
Dutch Boy's nearest match is Pleasing Purple (344-6DB), visually identical in normal room light (ΔE 1.11). It sits at the same lightness (LRV 9 vs 8) and carries a cool blue undertone, so it substitutes for Magic Spell without repainting risk. See the full Pleasing Purple swatch →
Dunn-Edwards Equivalent of Magic Spell
At Dunn-Edwards, the closest color to Magic Spell is Legendary Purple (DE5930) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Legendary Purple swatch →
Farrow & Ball Equivalent of Magic Spell
At Farrow & Ball, the closest color to Magic Spell is Imperial Purple (NO. W40) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 9 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Imperial Purple swatch →
Diamond Vogel Equivalent of Magic Spell
Diamond Vogel has no exact twin of Magic Spell. The nearest is True Romance (1250) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full True Romance swatch →