Color spec
| Brand | Glidden |
| Name | Magic Spell |
| SKU | PPG1173-7 |
| Hex | #544F66 |
| RGB | 84, 79, 102 |
| HSL | 253°, 13%, 35% |
| LRV | 8 |
| Undertone | blue / cool |
| Family | Blue |
About Glidden Magic Spell
At LRV 8, Magic Spell is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Magic Spell earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Magic Spell within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #544F66 in HSL space. Pair Magic Spell with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Magic Spell Equivalents at Other Brands
Matching Magic Spell from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1173-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Magic Spell
Sherwin-Williams has no exact twin of Magic Spell. The nearest is Ripe Berry (SW 9689) at ΔE 3.81 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 10 vs 8). Compare large swatches before substituting. See the full Ripe Berry swatch →
Behr Equivalent of Magic Spell
Behr's nearest match is Illusionist (MQ5-38), visually identical in normal room light (ΔE 1.53). It sits at the same lightness (LRV 9 vs 8) and carries a cool blue undertone, so it substitutes for Magic Spell without repainting risk. See the full Illusionist swatch →
Benjamin Moore Equivalent of Magic Spell
At Benjamin Moore, the closest color to Magic Spell is Dark Lilac (2070-30) — very close at ΔE 3.42, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dark Lilac swatch →
Valspar Equivalent of Magic Spell
Valspar has no exact twin of Magic Spell. The nearest is When Worlds Collide (8003-48F) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full When Worlds Collide swatch →
PPG / Glidden Equivalent of Magic Spell
The closest PPG / Glidden equivalent of Magic Spell is Magic Spell (PPG1173-7). At ΔE 0.39 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 8 vs 8). If PPG / Glidden is your counter, order Magic Spell and you'll get the same color. See the full Magic Spell swatch →
Dutch Boy Equivalent of Magic Spell
Dutch Boy's nearest match is Pleasing Purple (344-6DB), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 9 vs 8) and carries a cool blue undertone, so it substitutes for Magic Spell without repainting risk. See the full Pleasing Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Magic Spell
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Magic Spell — the nearest deck color, Indigo Batik (HGSW 7602), is clearly different (ΔE 11.65). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden PPG1173-7 instead. See the full Indigo Batik swatch →
Dunn-Edwards Equivalent of Magic Spell
At Dunn-Edwards, the closest color to Magic Spell is Legendary Purple (DE5930) — very close at ΔE 2.63, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Legendary Purple swatch →
Magnolia Home Equivalent of Magic Spell
Magnolia Home doesn't make a true equivalent of Magic Spell — the nearest deck color, Silos District (JG-92), is clearly different (ΔE 8.93). For an exact match, any Magnolia Home retailer can custom-tint Glidden PPG1173-7 instead. See the full Silos District swatch →
Farrow & Ball Equivalent of Magic Spell
Farrow & Ball doesn't make a true equivalent of Magic Spell — the nearest deck color, Hopper Head (NO. 305), is clearly different (ΔE 12.47). For an exact match, any Farrow & Ball retailer can custom-tint Glidden PPG1173-7 instead. See the full Hopper Head swatch →
Diamond Vogel Equivalent of Magic Spell
Diamond Vogel has no exact twin of Magic Spell. The nearest is Plum Perfect (1292) at ΔE 4.34 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Plum Perfect swatch →
Hirshfield's Equivalent of Magic Spell
Hirshfield's doesn't make a true equivalent of Magic Spell — the nearest deck color, Vivid Vision (1227), is clearly different (ΔE 5.59). For an exact match, any Hirshfield's retailer can custom-tint Glidden PPG1173-7 instead. See the full Vivid Vision swatch →
Rodda Equivalent of Magic Spell
Rodda doesn't make a true equivalent of Magic Spell — the nearest deck color, Chance (R102), is clearly different (ΔE 9.28). For an exact match, any Rodda retailer can custom-tint Glidden PPG1173-7 instead. See the full Chance swatch →
C2 Paint Equivalent of Magic Spell
C2 Paint doesn't make a true equivalent of Magic Spell — the nearest deck color, Jazz (C2-775), is clearly different (ΔE 8.07). For an exact match, any C2 Paint retailer can custom-tint Glidden PPG1173-7 instead. See the full Jazz swatch →
Clare Equivalent of Magic Spell
Clare doesn't make a true equivalent of Magic Spell — the nearest deck color, Night Groove (PNT100-DP-77), is clearly different (ΔE 8.27). For an exact match, any Clare retailer can custom-tint Glidden PPG1173-7 instead. See the full Night Groove swatch →
Portola Paints Equivalent of Magic Spell
Portola Paints doesn't make a true equivalent of Magic Spell — the nearest deck color, Future Legend (FUTURE LEGEND), is clearly different (ΔE 5.39). For an exact match, any Portola Paints retailer can custom-tint Glidden PPG1173-7 instead. See the full Future Legend swatch →
Annie Sloan Equivalent of Magic Spell
Annie Sloan doesn't make a true equivalent of Magic Spell — the nearest deck color, Rodmell (RODMELL), is clearly different (ΔE 7.38). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG1173-7 instead. See the full Rodmell swatch →
Backdrop Equivalent of Magic Spell
Backdrop doesn't make a true equivalent of Magic Spell — the nearest deck color, We Three Kings (BD-WK), is clearly different (ΔE 11.8). For an exact match, any Backdrop retailer can custom-tint Glidden PPG1173-7 instead. See the full We Three Kings swatch →
Rust-Oleum Equivalent of Magic Spell
Rust-Oleum doesn't make a true equivalent of Magic Spell — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 23.44). For an exact match, any Rust-Oleum retailer can custom-tint Glidden PPG1173-7 instead. See the full Rainforest Green swatch →
Kompozit Equivalent of Magic Spell
Kompozit doesn't make a true equivalent of Magic Spell — the nearest deck color, Vivid Vision (1227), is clearly different (ΔE 5.59). For an exact match, any Kompozit retailer can custom-tint Glidden PPG1173-7 instead. See the full Vivid Vision swatch →