Color spec
| Brand | PPG / Glidden |
| Name | Chocolate Lab |
| SKU | PPG1000-7 |
| Hex | #64594B |
| RGB | 100, 89, 75 |
| HSL | 34°, 14%, 34% |
| LRV | 10 |
| Undertone | red-orange / warm |
| Family | Neutral |
About PPG / Glidden Chocolate Lab
With an LRV of 10, Chocolate Lab is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Chocolate Lab works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Dunn-Edwards
Benjamin Moore
Diamond Vogel
Sherwin-Williams
Kompozit
Behr
Valspar
Magnolia Home
Dutch Boy
C2 Paint
Farrow & Ball
Clare
Backdrop
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Chocolate Lab within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #64594B in HSL space. Pair Chocolate Lab with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Chocolate Lab Equivalents at Other Brands
Matching Chocolate Lab from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1000-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Dunn-Edwards Equivalent of Chocolate Lab
The closest Dunn-Edwards equivalent of Chocolate Lab is Raw Cacao Bean (DEBN42). At ΔE 0.36 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 11 vs 10). If Dunn-Edwards is your counter, order Raw Cacao Bean and you'll get the same color. See the full Raw Cacao Bean swatch →
Benjamin Moore Equivalent of Chocolate Lab
The closest Benjamin Moore equivalent of Chocolate Lab is North Creek Brown (1001). At ΔE 0.58 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 10 vs 10). If Benjamin Moore is your counter, order North Creek Brown and you'll get the same color. See the full North Creek Brown swatch →
Diamond Vogel Equivalent of Chocolate Lab
The closest Diamond Vogel equivalent of Chocolate Lab is Brown Suede (0221). At ΔE 0.59 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 10 vs 10). If Diamond Vogel is your counter, order Brown Suede and you'll get the same color. See the full Brown Suede swatch →
Sherwin-Williams Equivalent of Chocolate Lab
The closest Sherwin-Williams equivalent of Chocolate Lab is Oak Leaf Brown (SW 7054). At ΔE 0.93 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 10 vs 10). If Sherwin-Williams is your counter, order Oak Leaf Brown and you'll get the same color. See the full Oak Leaf Brown swatch →
Kompozit Equivalent of Chocolate Lab
Kompozit's nearest match is Ares Shadow (0207), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone, so it substitutes for Chocolate Lab without repainting risk. See the full Ares Shadow swatch →
Valspar Equivalent of Chocolate Lab
At Valspar, the closest color to Chocolate Lab is Midnight Forest (8004-20G) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Midnight Forest swatch →
Magnolia Home Equivalent of Chocolate Lab
At Magnolia Home, the closest color to Chocolate Lab is Mosswood (JG-168) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Mosswood swatch →
C2 Paint Equivalent of Chocolate Lab
At C2 Paint, the closest color to Chocolate Lab is Dark Stem (BD84) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Dark Stem swatch →
Behr Equivalent of Chocolate Lab
Behr has no exact twin of Chocolate Lab. The nearest is Chocolate Swirl (PPU5-18) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Chocolate Swirl swatch →
Dutch Boy Equivalent of Chocolate Lab
Dutch Boy has no exact twin of Chocolate Lab. The nearest is Deeply Brown (406-6DB) at ΔE 4.1 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Deeply Brown swatch →
Farrow & Ball Equivalent of Chocolate Lab
Farrow & Ball has no exact twin of Chocolate Lab. The nearest is Reduced Green (NO. 313) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Reduced Green swatch →
Backdrop Equivalent of Chocolate Lab
Backdrop doesn't make a true equivalent of Chocolate Lab — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 8.62). For an exact match, any Backdrop retailer can custom-tint PPG / Glidden PPG1000-7 instead. See the full Buenos Aires swatch →
Clare Equivalent of Chocolate Lab
Clare doesn't make a true equivalent of Chocolate Lab — the nearest deck color, Goodnight Moon (PNT100-DP-42), is clearly different (ΔE 14.29). For an exact match, any Clare retailer can custom-tint PPG / Glidden PPG1000-7 instead. See the full Goodnight Moon swatch →