Color spec
| Brand | Glidden |
| Name | Chocolate Lab |
| SKU | PPG1000-7 |
| Hex | #63594B |
| RGB | 99, 89, 75 |
| HSL | 35°, 14%, 34% |
| LRV | 10 |
| Undertone | red-orange / warm |
| Family | Neutral |
About Glidden Chocolate Lab
With an LRV of 10, Chocolate Lab is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Chocolate Lab works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Chocolate Lab within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #63594B in HSL space. Pair Chocolate Lab with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Chocolate Lab Equivalents at Other Brands
Matching Chocolate Lab from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1000-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Chocolate Lab
The closest Sherwin-Williams equivalent of Chocolate Lab is Oak Leaf Brown (SW 7054). At ΔE 0.59 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 10 vs 10). If Sherwin-Williams is your counter, order Oak Leaf Brown and you'll get the same color. See the full Oak Leaf Brown swatch →
Behr Equivalent of Chocolate Lab
At Behr, the closest color to Chocolate Lab is Traditional (760B-6) — very close at ΔE 2.63, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Traditional swatch →
Benjamin Moore Equivalent of Chocolate Lab
Benjamin Moore's nearest match is North Creek Brown (1001), visually identical in normal room light (ΔE 1.06). It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone, so it substitutes for Chocolate Lab without repainting risk. See the full North Creek Brown swatch →
Valspar Equivalent of Chocolate Lab
Valspar's nearest match is Midnight Forest (8004-20G), visually identical in normal room light (ΔE 1.9). It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone, so it substitutes for Chocolate Lab without repainting risk. See the full Midnight Forest swatch →
PPG / Glidden Equivalent of Chocolate Lab
The closest PPG / Glidden equivalent of Chocolate Lab is Chocolate Lab (PPG1000-7). At ΔE 0.58 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 10 vs 10). If PPG / Glidden is your counter, order Chocolate Lab and you'll get the same color. See the full Chocolate Lab swatch →
Dutch Boy Equivalent of Chocolate Lab
Dutch Boy has no exact twin of Chocolate Lab. The nearest is Deeply Brown (406-6DB) at ΔE 4.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Deeply Brown swatch →
HGTV Home by Sherwin-Williams Equivalent of Chocolate Lab
The closest HGTV Home by Sherwin-Williams equivalent of Chocolate Lab is Fundamental Brown (HGSW 3492). At ΔE 0.59 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 10 vs 10). If HGTV Home by Sherwin-Williams is your counter, order Fundamental Brown and you'll get the same color. See the full Fundamental Brown swatch →
Dunn-Edwards Equivalent of Chocolate Lab
The closest Dunn-Edwards equivalent of Chocolate Lab is Raw Cacao Bean (DEBN42). At ΔE 0.72 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 11 vs 10). If Dunn-Edwards is your counter, order Raw Cacao Bean and you'll get the same color. See the full Raw Cacao Bean swatch →
Magnolia Home Equivalent of Chocolate Lab
Magnolia Home's nearest match is Mosswood (JG-168), visually identical in normal room light (ΔE 1.72). It sits at the same lightness (LRV 11 vs 10) and carries a warm red-orange undertone, so it substitutes for Chocolate Lab without repainting risk. See the full Mosswood swatch →
Farrow & Ball Equivalent of Chocolate Lab
Farrow & Ball has no exact twin of Chocolate Lab. The nearest is Reduced Green (NO. 313) at ΔE 4.22 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Reduced Green swatch →
Diamond Vogel Equivalent of Chocolate Lab
The closest Diamond Vogel equivalent of Chocolate Lab is Brown Suede (0221). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 10 vs 10). If Diamond Vogel is your counter, order Brown Suede and you'll get the same color. See the full Brown Suede swatch →
Hirshfield's Equivalent of Chocolate Lab
Hirshfield's's nearest match is Ares Shadow (0207), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 11 vs 10) and carries a warm red-orange undertone, so it substitutes for Chocolate Lab without repainting risk. See the full Ares Shadow swatch →
Rodda Equivalent of Chocolate Lab
Rodda doesn't make a true equivalent of Chocolate Lab — the nearest deck color, Space Dive (R023), is clearly different (ΔE 5.12). For an exact match, any Rodda retailer can custom-tint Glidden PPG1000-7 instead. See the full Space Dive swatch →
C2 Paint Equivalent of Chocolate Lab
C2 Paint has no exact twin of Chocolate Lab. The nearest is Dark Stem (BD84) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Dark Stem swatch →
Clare Equivalent of Chocolate Lab
Clare doesn't make a true equivalent of Chocolate Lab — the nearest deck color, Goodnight Moon (PNT100-DP-42), is clearly different (ΔE 14.06). For an exact match, any Clare retailer can custom-tint Glidden PPG1000-7 instead. See the full Goodnight Moon swatch →
Portola Paints Equivalent of Chocolate Lab
Portola Paints doesn't make a true equivalent of Chocolate Lab — the nearest deck color, Wonderland (WONDERLAND), is clearly different (ΔE 8.22). For an exact match, any Portola Paints retailer can custom-tint Glidden PPG1000-7 instead. See the full Wonderland swatch →
Annie Sloan Equivalent of Chocolate Lab
Annie Sloan doesn't make a true equivalent of Chocolate Lab — the nearest deck color, Rodmell (RODMELL), is clearly different (ΔE 14.01). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG1000-7 instead. See the full Rodmell swatch →
Backdrop Equivalent of Chocolate Lab
Backdrop doesn't make a true equivalent of Chocolate Lab — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 9.12). For an exact match, any Backdrop retailer can custom-tint Glidden PPG1000-7 instead. See the full Buenos Aires swatch →
Rust-Oleum Equivalent of Chocolate Lab
Rust-Oleum doesn't make a true equivalent of Chocolate Lab — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 16.3). For an exact match, any Rust-Oleum retailer can custom-tint Glidden PPG1000-7 instead. See the full Rainforest Green swatch →
Kompozit Equivalent of Chocolate Lab
Kompozit's nearest match is Ares Shadow (0207), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone, so it substitutes for Chocolate Lab without repainting risk. See the full Ares Shadow swatch →