Magnolia Home In Bloom#D4CDD0 · LRV 62
In Bloom reads as a magenta / warm — light — bounces daylight without going clinical. The notes below cover the spec, what Magnolia Home JG-98 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Magnolia Home |
| Name | In Bloom |
| SKU | JG-98 |
| Hex | #D4CDD0 |
| RGB | 212, 205, 208 |
| HSL | 334°, 8%, 82% |
| LRV | 62 |
| Undertone | magenta / warm |
| Family | Purple |
About Magnolia Home In Bloom
At LRV 62, In Bloom is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
In Bloom is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
Dunn-Edwards
Behr
Sherwin-Williams
PPG / Glidden
Farrow & Ball
Clare
Similar Magnolia Home colors
closest in the Magnolia Home deckThe nearest shades to In Bloom within Magnolia Home's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D4CDD0 in HSL space. Pair In Bloom with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.