In Bloom
JG-98 · #D4CDD0 · LRV 62 — warm magenta tone, light — bounces daylight without going clinical.
- 1Wisteria48
- 2French Lilac56
- 3In Bloom62
- 4Silver Peony68
- 5White Lavender76
What Color Is In Bloom, Really?
In Bloom reads as a warm magenta tone — light — bounces daylight without going clinical. The notes below cover how Magnolia Home JG-98 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for In Bloom
In Bloom is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes In Bloom
At LRV 62, In Bloom is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about In Bloom are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Magnolia Home JG-98 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Individual WhiteSW 6008 · Sherwin-Williams | 3.2 | 62 | Color page → |
| Behr | OperaN570-1 · Behr | 1.9 | 63 | Color page → |
| Benjamin Moore | New Age1444 · Benjamin Moore | 0.5 | 63 | Color page → |
| Valspar | Whisper Soft8004-1B · Valspar | 0.8 | 61 | Color page → |
| PPG / Glidden | Jam SessionPPG1172-3 · PPG / Glidden | 1.9 | 63 | Color page → |
| Glidden | Wisdom Grey30RR 63/011 · Glidden | 1.0 | 63 | Color page → |
Similar Magnolia Home Colors
The nearest shades to In Bloom within Magnolia Home's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #D4CDD0 in HSL space. Pair In Bloom with one accent and one neutral — the swatches below are starting points, not final picks.
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