Color spec
| Brand | Magnolia Home |
| Name | In Bloom |
| SKU | JG-98 |
| Hex | #D4CDD0 |
| RGB | 212, 205, 208 |
| HSL | 334°, 8%, 82% |
| LRV | 62 |
| Undertone | warm magenta tone |
| Family | Purple |
About Magnolia Home In Bloom
At LRV 62, In Bloom is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
In Bloom is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Kompozit
Similar Magnolia Home colors
closest in the Magnolia Home deckThe nearest shades to In Bloom within Magnolia Home's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D4CDD0 in HSL space. Pair In Bloom with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Magnolia Home In Bloom Equivalents at Other Brands
Matching In Bloom from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Magnolia Home JG-98 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of In Bloom
At Sherwin-Williams, the closest color to In Bloom is Individual White (SW 6008) — very close at ΔE 3.16, though not an exact twin. It sits at the same lightness (LRV 62 vs 62) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Individual White swatch →
Behr Equivalent of In Bloom
Behr's nearest match is Lilac Tan (730A-3), visually identical in normal room light (ΔE 1.62). It sits at the same lightness (LRV 63 vs 62) and carries a warm magenta undertone, so it substitutes for In Bloom without repainting risk. See the full Lilac Tan swatch →
Benjamin Moore Equivalent of In Bloom
The closest Benjamin Moore equivalent of In Bloom is New Age (1444). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 63 vs 62). If Benjamin Moore is your counter, order New Age and you'll get the same color. See the full New Age swatch →
Valspar Equivalent of In Bloom
The closest Valspar equivalent of In Bloom is Whisper Soft (8004-1B). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 61 vs 62). If Valspar is your counter, order Whisper Soft and you'll get the same color. See the full Whisper Soft swatch →
PPG / Glidden Equivalent of In Bloom
PPG / Glidden's nearest match is Jam Session (PPG1172-3), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 63 vs 62) and carries a cool violet undertone, so it substitutes for In Bloom without repainting risk. See the full Jam Session swatch →
Glidden Equivalent of In Bloom
The closest Glidden equivalent of In Bloom is Wisdom Grey (30RR 63/011). At ΔE 0.99 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 63 vs 62). If Glidden is your counter, order Wisdom Grey and you'll get the same color. See the full Wisdom Grey swatch →
Dutch Boy Equivalent of In Bloom
Dutch Boy's nearest match is Quiet Morn (343-1DB), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 62 vs 62) and carries a true neutral undertone, so it substitutes for In Bloom without repainting risk. See the full Quiet Morn swatch →
HGTV Home by Sherwin-Williams Equivalent of In Bloom
At HGTV Home by Sherwin-Williams, the closest color to In Bloom is Plumscicle (HGSW 2437) — very close at ΔE 2.58, though not an exact twin. It runs slightly lighter (LRV 64 vs 62) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plumscicle swatch →
Dunn-Edwards Equivalent of In Bloom
Dunn-Edwards's nearest match is Eagle's View (DE6394), visually identical in normal room light (ΔE 1.28). It runs slightly darker (LRV 57 vs 62) and carries a warm red undertone, so it substitutes for In Bloom without repainting risk. See the full Eagle's View swatch →
Diamond Vogel Equivalent of In Bloom
At Diamond Vogel, the closest color to In Bloom is Cool Elegance (0517) — very close at ΔE 3.04, though not an exact twin. It runs slightly lighter (LRV 64 vs 62) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Cool Elegance swatch →
Hirshfield's Equivalent of In Bloom
Hirshfield's has no exact twin of In Bloom. The nearest is Cool Elegance (0517) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 63 vs 62). Compare large swatches before substituting. See the full Cool Elegance swatch →
Rodda Equivalent of In Bloom
Rodda has no exact twin of In Bloom. The nearest is Hygge (R109) at ΔE 4.11 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 61 vs 62). Compare large swatches before substituting. See the full Hygge swatch →
Clare Equivalent of In Bloom
Clare has no exact twin of In Bloom. The nearest is Wink (PNT100-LT-31) at ΔE 4.47 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 63 vs 62). Compare large swatches before substituting. See the full Wink swatch →
Portola Paints Equivalent of In Bloom
At Portola Paints, the closest color to In Bloom is Gypsy (GYPSY) — very close at ΔE 2.68, though not an exact twin. It runs slightly lighter (LRV 64 vs 62) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Gypsy swatch →
Kompozit Equivalent of In Bloom
Kompozit has no exact twin of In Bloom. The nearest is Cool Elegance (0517) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 62 vs 62). Compare large swatches before substituting. See the full Cool Elegance swatch →