Color spec
| Brand | Magnolia Home |
| Name | Coal |
| SKU | JG-040 |
| Hex | #1F2025 |
| RGB | 31, 32, 37 |
| HSL | 230°, 9%, 13% |
| LRV | 3 |
| Undertone | near-black with subtle hue |
| Family | Black |
About Magnolia Home Coal
At LRV 3, Coal is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Coal earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all black from that brand.
Benjamin Moore
Valspar
Hirshfield's
Portola Paints
Backdrop
Kompozit
Similar Magnolia Home colors
closest in the Magnolia Home deckThe nearest shades to Coal within Magnolia Home's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #1F2025 in HSL space. Pair Coal with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Magnolia Home Coal Equivalents at Other Brands
Matching Coal from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Magnolia Home JG-040 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Coal
Benjamin Moore has no exact twin of Coal. The nearest is Black (PM-9) at ΔE 4.69 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 5 vs 3). Compare large swatches before substituting. See the full Black swatch →
Valspar Equivalent of Coal
At Valspar, the closest color to Coal is Tuxedo (8006-8G) — very close at ΔE 2.57, though not an exact twin. It sits at the same lightness (LRV 2 vs 3) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Tuxedo swatch →
Hirshfield's Equivalent of Coal
Hirshfield's has no exact twin of Coal. The nearest is Silent Sea (0515) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 5 vs 3). Compare large swatches before substituting. See the full Silent Sea swatch →
Portola Paints Equivalent of Coal
Portola Paints has no exact twin of Coal. The nearest is Factory Black (FACTORY BLACK) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 2 vs 3). Compare large swatches before substituting. See the full Factory Black swatch →
Backdrop Equivalent of Coal
The closest Backdrop equivalent of Coal is Hocus Pocus (BD-HP). At ΔE 0 the two are indistinguishable on a wall — it carries the same near-black undertone and sits at the same lightness (LRV 3 vs 3). If Backdrop is your counter, order Hocus Pocus and you'll get the same color. See the full Hocus Pocus swatch →
Kompozit Equivalent of Coal
Kompozit has no exact twin of Coal. The nearest is Silent Sea (0515) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 2 vs 3). Compare large swatches before substituting. See the full Silent Sea swatch →