Color spec
| Brand | Hirshfield's |
| Name | Morning Side |
| SKU | 0096 |
| Hex | #F3E2DF |
| RGB | 243, 226, 223 |
| HSL | 9°, 45%, 91% |
| LRV | 78 |
| Undertone | red / warm |
| Family | Pink |
About Hirshfield's Morning Side
Morning Side is very light — LRV 78, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Morning Side shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Morning Side within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F3E2DF in HSL space. Pair Morning Side with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Morning Side Equivalents at Other Brands
Matching Morning Side from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0096 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Morning Side
Sherwin-Williams's nearest match is Cotton Candy (SW 9692), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 77 vs 78) and carries a warm red undertone, so it substitutes for Morning Side without repainting risk. See the full Cotton Candy swatch →
Behr Equivalent of Morning Side
The closest Behr equivalent of Morning Side is Heavenly Aromas (RD-W11). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 79 vs 78). If Behr is your counter, order Heavenly Aromas and you'll get the same color. See the full Heavenly Aromas swatch →
Benjamin Moore Equivalent of Morning Side
Benjamin Moore's nearest match is First Light (2102-70), visually identical in normal room light (ΔE 1.83). It runs slightly darker (LRV 76 vs 78) and carries a warm red undertone, so it substitutes for Morning Side without repainting risk. See the full First Light swatch →
Valspar Equivalent of Morning Side
At Valspar, the closest color to Morning Side is Pinkwash (V081-1) — very close at ΔE 2.96, though not an exact twin. It sits at the same lightness (LRV 79 vs 78) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pinkwash swatch →
PPG / Glidden Equivalent of Morning Side
The closest PPG / Glidden equivalent of Morning Side is Floral Linen (PPG1189-1). At ΔE 0.78 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 78 vs 78). If PPG / Glidden is your counter, order Floral Linen and you'll get the same color. See the full Floral Linen swatch →
Glidden Equivalent of Morning Side
The closest Glidden equivalent of Morning Side is Floral Linen (PPG1189-1). At ΔE 0.79 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 79 vs 78). If Glidden is your counter, order Floral Linen and you'll get the same color. See the full Floral Linen swatch →
Dutch Boy Equivalent of Morning Side
Dutch Boy's nearest match is Palazzo Pink (202-1DB), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 78 vs 78) and carries a warm red undertone, so it substitutes for Morning Side without repainting risk. See the full Palazzo Pink swatch →
HGTV Home by Sherwin-Williams Equivalent of Morning Side
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Morning Side — the nearest deck color, Downy (HGSW 4075), is clearly different (ΔE 7.04). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 0096 instead. See the full Downy swatch →
Dunn-Edwards Equivalent of Morning Side
Dunn-Edwards's nearest match is Faded Light (DE6078), visually identical in normal room light (ΔE 1.53). It runs slightly darker (LRV 75 vs 78) and carries a warm red undertone, so it substitutes for Morning Side without repainting risk. See the full Faded Light swatch →
Magnolia Home Equivalent of Morning Side
Magnolia Home doesn't make a true equivalent of Morning Side — the nearest deck color, Antique Rose (JG-23), is clearly different (ΔE 8.26). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 0096 instead. See the full Antique Rose swatch →
Farrow & Ball Equivalent of Morning Side
Farrow & Ball's nearest match is Middleton Pink (NO. 245), visually identical in normal room light (ΔE 1.65). It runs slightly lighter (LRV 81 vs 78) and carries a near-white undertone, so it substitutes for Morning Side without repainting risk. See the full Middleton Pink swatch →
Diamond Vogel Equivalent of Morning Side
The closest Diamond Vogel equivalent of Morning Side is Morning Side (0096). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 78 vs 78). If Diamond Vogel is your counter, order Morning Side and you'll get the same color. See the full Morning Side swatch →
Rodda Equivalent of Morning Side
Rodda doesn't make a true equivalent of Morning Side — the nearest deck color, Tundra (CA022), is clearly different (ΔE 7.09). For an exact match, any Rodda retailer can custom-tint Hirshfield's 0096 instead. See the full Tundra swatch →
C2 Paint Equivalent of Morning Side
At C2 Paint, the closest color to Morning Side is Pillow Talk (C2-514) — very close at ΔE 3.25, though not an exact twin. It sits at the same lightness (LRV 79 vs 78) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pillow Talk swatch →
Clare Equivalent of Morning Side
Clare's nearest match is Baby Soft (PNT100-LT-25), visually identical in normal room light (ΔE 1.2). It runs slightly darker (LRV 75 vs 78) and carries a warm red undertone, so it substitutes for Morning Side without repainting risk. See the full Baby Soft swatch →
Portola Paints Equivalent of Morning Side
Portola Paints doesn't make a true equivalent of Morning Side — the nearest deck color, Kashmir (KASHMIR), is clearly different (ΔE 6.26). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0096 instead. See the full Kashmir swatch →
Annie Sloan Equivalent of Morning Side
Annie Sloan doesn't make a true equivalent of Morning Side — the nearest deck color, Old Ochre (OLD OCHRE), is clearly different (ΔE 13.42). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 0096 instead. See the full Old Ochre swatch →
Backdrop Equivalent of Morning Side
Backdrop doesn't make a true equivalent of Morning Side — the nearest deck color, Jane (BD-JA), is clearly different (ΔE 8.99). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0096 instead. See the full Jane swatch →
Rust-Oleum Equivalent of Morning Side
Rust-Oleum doesn't make a true equivalent of Morning Side — the nearest deck color, Chiffon Cream (329598), is clearly different (ΔE 12.47). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0096 instead. See the full Chiffon Cream swatch →
Kompozit Equivalent of Morning Side
The closest Kompozit equivalent of Morning Side is Morning Side (0096). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 79 vs 78). If Kompozit is your counter, order Morning Side and you'll get the same color. See the full Morning Side swatch →