Color spec
| Brand | Hirshfield's |
| Name | Frozen Custard |
| SKU | 0243 |
| Hex | #EAD0AC |
| RGB | 234, 208, 172 |
| HSL | 35°, 60%, 80% |
| LRV | 65 |
| Undertone | red-orange / warm |
| Family | Pink |
About Hirshfield's Frozen Custard
At LRV 65, Frozen Custard is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Frozen Custard is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Frozen Custard within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EAD0AC in HSL space. Pair Frozen Custard with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Frozen Custard Equivalents at Other Brands
Matching Frozen Custard from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0243 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Frozen Custard
At Sherwin-Williams, the closest color to Frozen Custard is Caen Stone (SW 28) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 66 vs 65) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Caen Stone swatch →
Behr Equivalent of Frozen Custard
Behr's nearest match is Ceramic Beige (MQ3-43), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 65 vs 65) and carries a warm red-orange undertone, so it substitutes for Frozen Custard without repainting risk. See the full Ceramic Beige swatch →
Benjamin Moore Equivalent of Frozen Custard
The closest Benjamin Moore equivalent of Frozen Custard is Mohave Desert (1115). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 65 vs 65). If Benjamin Moore is your counter, order Mohave Desert and you'll get the same color. See the full Mohave Desert swatch →
Valspar Equivalent of Frozen Custard
The closest Valspar equivalent of Frozen Custard is Sand Sculpture (T548). At ΔE 0.59 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 65.3 vs 65). If Valspar is your counter, order Sand Sculpture and you'll get the same color. See the full Sand Sculpture swatch →
PPG / Glidden Equivalent of Frozen Custard
PPG / Glidden's nearest match is Tuscan Bread (PPG1092-3), visually identical in normal room light (ΔE 1.56). It sits at the same lightness (LRV 66 vs 65) and carries a warm red-orange undertone, so it substitutes for Frozen Custard without repainting risk. See the full Tuscan Bread swatch →
Glidden Equivalent of Frozen Custard
At Glidden, the closest color to Frozen Custard is Tuscan Bread (PPG1092-3) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 66 vs 65) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Tuscan Bread swatch →
Dutch Boy Equivalent of Frozen Custard
The closest Dutch Boy equivalent of Frozen Custard is Rubberband Tan (318-3DB). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 64 vs 65). If Dutch Boy is your counter, order Rubberband Tan and you'll get the same color. See the full Rubberband Tan swatch →
HGTV Home by Sherwin-Williams Equivalent of Frozen Custard
HGTV Home by Sherwin-Williams's nearest match is Ivoire (HGSW 2177), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 64 vs 65) and carries a warm red-orange undertone, so it substitutes for Frozen Custard without repainting risk. See the full Ivoire swatch →
Dunn-Edwards Equivalent of Frozen Custard
The closest Dunn-Edwards equivalent of Frozen Custard is Weathered Coral (DEC725). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly darker (LRV 61 vs 65). If Dunn-Edwards is your counter, order Weathered Coral and you'll get the same color. See the full Weathered Coral swatch →
Magnolia Home Equivalent of Frozen Custard
Magnolia Home has no exact twin of Frozen Custard. The nearest is Lemony (JG-42) at ΔE 3.54 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 68 vs 65). Compare large swatches before substituting. See the full Lemony swatch →
Farrow & Ball Equivalent of Frozen Custard
Farrow & Ball has no exact twin of Frozen Custard. The nearest is Bombazine (NO. 9902) at ΔE 4.41 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 68 vs 65). Compare large swatches before substituting. See the full Bombazine swatch →
Diamond Vogel Equivalent of Frozen Custard
The closest Diamond Vogel equivalent of Frozen Custard is Frozen Custard (0243). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 66 vs 65). If Diamond Vogel is your counter, order Frozen Custard and you'll get the same color. See the full Frozen Custard swatch →
Rodda Equivalent of Frozen Custard
Rodda's nearest match is Penne (CA129), visually identical in normal room light (ΔE 1.79). It sits at the same lightness (LRV 66 vs 65) and carries a warm red-orange undertone, so it substitutes for Frozen Custard without repainting risk. See the full Penne swatch →
C2 Paint Equivalent of Frozen Custard
C2 Paint's nearest match is Labrador (C2-561), visually identical in normal room light (ΔE 1.56). It runs slightly lighter (LRV 68 vs 65) and carries a warm red-orange undertone, so it substitutes for Frozen Custard without repainting risk. See the full Labrador swatch →
Clare Equivalent of Frozen Custard
Clare doesn't make a true equivalent of Frozen Custard — the nearest deck color, Before Sunrise (PNT100-LT-71), is clearly different (ΔE 5.95). For an exact match, any Clare retailer can custom-tint Hirshfield's 0243 instead. See the full Before Sunrise swatch →
Portola Paints Equivalent of Frozen Custard
At Portola Paints, the closest color to Frozen Custard is El Matador (EL MATADOR) — very close at ΔE 3.4, though not an exact twin. It runs noticeably darker (LRV 58 vs 65) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full El Matador swatch →
Annie Sloan Equivalent of Frozen Custard
At Annie Sloan, the closest color to Frozen Custard is Old Ochre (OLD OCHRE) — very close at ΔE 2.35, though not an exact twin. It runs slightly darker (LRV 60 vs 65) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Old Ochre swatch →
Backdrop Equivalent of Frozen Custard
Backdrop doesn't make a true equivalent of Frozen Custard — the nearest deck color, August (BD-AU), is clearly different (ΔE 8.11). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0243 instead. See the full August swatch →
Rust-Oleum Equivalent of Frozen Custard
Rust-Oleum doesn't make a true equivalent of Frozen Custard — the nearest deck color, Sandstone (398641), is clearly different (ΔE 6.42). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0243 instead. See the full Sandstone swatch →
Kompozit Equivalent of Frozen Custard
The closest Kompozit equivalent of Frozen Custard is Frozen Custard (0243). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 66 vs 65). If Kompozit is your counter, order Frozen Custard and you'll get the same color. See the full Frozen Custard swatch →