Color spec
| Brand | Hirshfield's |
| Name | Folk Tales |
| SKU | 0368 |
| Hex | #766A47 |
| RGB | 118, 106, 71 |
| HSL | 45°, 25%, 37% |
| LRV | 16 |
| Undertone | red-orange / warm |
| Family | Brown |
About Hirshfield's Folk Tales
With an LRV of 16, Folk Tales is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Folk Tales works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Folk Tales within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #766A47 in HSL space. Pair Folk Tales with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Folk Tales Equivalents at Other Brands
Matching Folk Tales from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0368 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Folk Tales
At Sherwin-Williams, the closest color to Folk Tales is Eminent Bronze (SW 6412) — very close at ΔE 2.71, though not an exact twin. It runs slightly darker (LRV 14 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Eminent Bronze swatch →
Behr Equivalent of Folk Tales
At Behr, the closest color to Folk Tales is Olive (PPU8-01) — very close at ΔE 2.72, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Olive swatch →
Benjamin Moore Equivalent of Folk Tales
Benjamin Moore's nearest match is Sage (2143-10), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 15 vs 16) and carries a warm yellow undertone, so it substitutes for Folk Tales without repainting risk. See the full Sage swatch →
Valspar Equivalent of Folk Tales
At Valspar, the closest color to Folk Tales is Vineyard View (8003-27F) — very close at ΔE 2.91, though not an exact twin. It runs slightly darker (LRV 14 vs 16) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Vineyard View swatch →
PPG / Glidden Equivalent of Folk Tales
PPG / Glidden's nearest match is Russian Olive (PPG1112-7), visually identical in normal room light (ΔE 1.67). It runs slightly darker (LRV 14 vs 16) and carries a warm red-orange undertone, so it substitutes for Folk Tales without repainting risk. See the full Russian Olive swatch →
Glidden Equivalent of Folk Tales
At Glidden, the closest color to Folk Tales is Sphagnum Moss (PPG1111-7) — very close at ΔE 2.6, though not an exact twin. It runs slightly darker (LRV 14 vs 16) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Sphagnum Moss swatch →
Dutch Boy Equivalent of Folk Tales
At Dutch Boy, the closest color to Folk Tales is Olive Moss (322-7DB) — very close at ΔE 2.97, though not an exact twin. It runs slightly darker (LRV 14 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Olive Moss swatch →
HGTV Home by Sherwin-Williams Equivalent of Folk Tales
At HGTV Home by Sherwin-Williams, the closest color to Folk Tales is Admiral Bronze (HGSW 2211) — very close at ΔE 2.71, though not an exact twin. It runs slightly darker (LRV 14 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Admiral Bronze swatch →
Dunn-Edwards Equivalent of Folk Tales
Dunn-Edwards has no exact twin of Folk Tales. The nearest is Essential Brown (DE6203) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 16). Compare large swatches before substituting. See the full Essential Brown swatch →
Magnolia Home Equivalent of Folk Tales
At Magnolia Home, the closest color to Folk Tales is Landscape (JG-49) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Landscape swatch →
Farrow & Ball Equivalent of Folk Tales
Farrow & Ball doesn't make a true equivalent of Folk Tales — the nearest deck color, Bancha (NO. 298), is clearly different (ΔE 6.52). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 0368 instead. See the full Bancha swatch →
Diamond Vogel Equivalent of Folk Tales
Diamond Vogel has no exact twin of Folk Tales. The nearest is Queen Lioness (0284) at ΔE 3.54 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 16). Compare large swatches before substituting. See the full Queen Lioness swatch →
Rodda Equivalent of Folk Tales
Rodda has no exact twin of Folk Tales. The nearest is Handcrafted (R054) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Handcrafted swatch →
C2 Paint Equivalent of Folk Tales
C2 Paint has no exact twin of Folk Tales. The nearest is Turtleback (C2-645) at ΔE 3.69 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Turtleback swatch →
Clare Equivalent of Folk Tales
Clare doesn't make a true equivalent of Folk Tales — the nearest deck color, Field Trip (PNT100-DP-66), is clearly different (ΔE 9.02). For an exact match, any Clare retailer can custom-tint Hirshfield's 0368 instead. See the full Field Trip swatch →
Portola Paints Equivalent of Folk Tales
Portola Paints doesn't make a true equivalent of Folk Tales — the nearest deck color, Cigarro (CIGARRO), is clearly different (ΔE 9.22). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0368 instead. See the full Cigarro swatch →
Annie Sloan Equivalent of Folk Tales
Annie Sloan's nearest match is Olive (OLIVE), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 15 vs 16) and carries a warm yellow undertone, so it substitutes for Folk Tales without repainting risk. See the full Olive swatch →
Backdrop Equivalent of Folk Tales
Backdrop doesn't make a true equivalent of Folk Tales — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 10.41). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0368 instead. See the full Buenos Aires swatch →
Rust-Oleum Equivalent of Folk Tales
Rust-Oleum doesn't make a true equivalent of Folk Tales — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 18.66). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0368 instead. See the full Rainforest Green swatch →
Kompozit Equivalent of Folk Tales
The closest Kompozit equivalent of Folk Tales is Folk Tales (0368). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 15 vs 16). If Kompozit is your counter, order Folk Tales and you'll get the same color. See the full Folk Tales swatch →