CP
HIRSHFIELD'S · 0353

Hirshfield's Becker Gold#776949 · LRV 17

Becker Gold reads as a red-orange / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Hirshfield's 0353 actually looks like under different light, and the closest matches at competing US brands.

HIRSHFIELD'S BECKER GOLD
RGB 119, 105, 73 LRV 17

Color spec

Brand Hirshfield's
Name Becker Gold
SKU 0353
Hex #776949
RGB 119, 105, 73
HSL 42°, 24%, 38%
LRV 17
Undertone red-orange / warm
Family Brown

About Hirshfield's Becker Gold

With an LRV of 17, Becker Gold is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Becker Gold works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.

Closest matches at every US brand

20 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.

Sherwin-Williams

1,947 colors in deck · best ΔE 2.42
All brown at Sherwin-Williams →
SW 6412 · #7A6841 · ΔE 2.42 · LRV 14
SW 9529 · #7D6E52 · ΔE 2.66 · LRV 16
SW 2843 · #7A6A51 · ΔE 3.11 · LRV 15
SW 6139 · #7F6743 · ΔE 4.28 · LRV 15
SW 6103 · #7D644D · ΔE 7.4 · LRV 14

Behr

5,644 colors in deck · best ΔE 1.6
All brown at Behr →
PPU8-01 · #7B6C4E · ΔE 1.6 · LRV 15
PPU8-1 · #7B6C4E · ΔE 1.6 · LRV 15
PMD-67 · #7D6C4A · ΔE 1.91 · LRV 16
T14-6 · #7B684D · ΔE 3.53 · LRV 15
280F-6 · #7E6849 · ΔE 3.93 · LRV 15

Benjamin Moore

3,934 colors in deck · best ΔE 1.92
All brown at Benjamin Moore →
238 · #7B6B4E · ΔE 1.92 · LRV 15
2143-10 · #766C4B · ΔE 2.23 · LRV 15
231 · #7F6C46 · ΔE 2.85 · LRV 16
518 · #6D684E · ΔE 4.66 · LRV 14
AF-115 · #7D664D · ΔE 5.88 · LRV 16

Valspar

2,858 colors in deck · best ΔE 3.65
All brown at Valspar →
V146-5 · #776E56 · ΔE 3.65 · LRV 15.7
V094-6 · #79653A · ΔE 3.84 · LRV 13.8
T597 · #786344 · ΔE 3.9 · LRV 13.2
8003-27F · #716A42 · ΔE 4.4 · LRV 14
3006-9A · #7E633F · ΔE 5.66 · LRV 13.8

PPG / Glidden

2,132 colors in deck · best ΔE 1.72
All brown at PPG / Glidden →
PPG1112-7 · #726748 · ΔE 1.72 · LRV 14
PPG1026-7 · #746B51 · ΔE 2.84 · LRV 15
PPG1111-7 · #756A3D · ΔE 4.21 · LRV 14
PPG1096-7 · #806740 · ΔE 4.65 · LRV 15
PPG11-08 · #6E6B4C · ΔE 5.39 · LRV 14

Glidden

3,101 colors in deck · best ΔE 1.57
All brown at Glidden →
PPG1112-7 · #726647 · ΔE 1.57 · LRV 14
PPG1026-7 · #746A51 · ΔE 2.69 · LRV 15
PPG1111-7 · #75693D · ΔE 3.81 · LRV 14
PPG1096-7 · #7F6640 · ΔE 4.66 · LRV 14
PPG11-08 · #6E6A4C · ΔE 4.91 · LRV 14

Dutch Boy

1,340 colors in deck · best ΔE 3.02
All brown at Dutch Boy →
418-6DB · #776549 · ΔE 3.02 · LRV 14
322-7DB · #78673C · ΔE 3.29 · LRV 14
223-7DB · #6D674A · ΔE 4.12 · LRV 13
323-6DB · #706B51 · ΔE 4.57 · LRV 15
419-6DB · #786957 · ΔE 5.7 · LRV 15
HGSW 2211 · #7A6841 · ΔE 2.42 · LRV 14
HGSW 6412 · #7A6841 · ΔE 2.42 · LRV 14
HGSW 3182 · #786957 · ΔE 5.7 · LRV 15
HGSW 6152 · #786957 · ΔE 5.7 · LRV 15
HGSW 3222 · #726B5B · ΔE 6.08 · LRV 15

Dunn-Edwards

2,298 colors in deck · best ΔE 2.48
All brown at Dunn-Edwards →
DE6196 · #726449 · ΔE 2.48 · LRV 12
DEBN53 · #7C694D · ΔE 3.27 · LRV 15
DE6203 · #7D6848 · ΔE 3.32 · LRV 14
DE6238 · #6F6A52 · ΔE 4.78 · LRV 13
DE6133 · #7C644B · ΔE 6.37 · LRV 13

Magnolia Home

160 colors in deck · best ΔE 3.43
All brown at Magnolia Home →
JG-165 · #81714D · ΔE 3.43 · LRV 17
JG-49 · #716B49 · ΔE 4.07 · LRV 15
JG-164 · #825E3F · ΔE 9.8 · LRV 13
JG-159 · #737268 · ΔE 10.03 · LRV 17
JG-66 · #676B5E · ΔE 10.66 · LRV 14

Farrow & Ball

209 colors in deck · best ΔE 6.02
All brown at Farrow & Ball →
NO. 221 · #6E6656 · ΔE 6.02 · LRV 13
NO. 290 · #706556 · ΔE 6.45 · LRV 13
NO. 298 · #686A47 · ΔE 7.78 · LRV 14
NO. 55 · #7D634E · ΔE 8.52 · LRV 14
NO. 244 · #736660 · ΔE 11.53 · LRV 14

Diamond Vogel

1,386 colors in deck · best ΔE 2.29
All brown at Diamond Vogel →
0284 · #7B6847 · ΔE 2.29 · LRV 14
0382 · #776D4E · ΔE 2.3 · LRV 15
0368 · #7A7051 · ΔE 3.1 · LRV 16
0347 · #716850 · ΔE 3.25 · LRV 14
0354 · #797051 · ΔE 3.38 · LRV 16

Rodda

357 colors in deck · best ΔE 3.16
All brown at Rodda →
R054 · #816E4B · ΔE 3.16 · LRV 17
R047 · #787159 · ΔE 4.8 · LRV 17
CA060 · #6F6052 · ΔE 8.14 · LRV 12
CA078 · #776A5F · ΔE 8.71 · LRV 15
CA071 · #7A6A5F · ΔE 9.51 · LRV 15

C2 Paint

580 colors in deck · best ΔE 3.78
All brown at C2 Paint →
C2-645 · #726B52 · ΔE 3.78 · LRV 15
C2-887 · #7E6E55 · ΔE 3.78 · LRV 16
C2-629 · #736956 · ΔE 4.6 · LRV 14
C2-903 · #776F5B · ΔE 5.04 · LRV 16
C2-630 · #80654A · ΔE 6.98 · LRV 14

Clare

78 colors in deck · best ΔE 9.21
All brown at Clare →
PNT100-DP-66 · #767665 · ΔE 9.21 · LRV 18
PNT100-DP-53 · #726460 · ΔE 13.01 · LRV 14
PNT100-DP-61 · #6C795F · ΔE 13.1 · LRV 18
PNT100-DP-51 · #5A6964 · ΔE 16.24 · LRV 13
PNT100-DP-33 · #706473 · ΔE 23.41 · LRV 14

Portola Paints

69 colors in deck · best ΔE 7.84
All brown at Portola Paints →
CIGARRO · #7B5F44 · ΔE 7.84 · LRV 13
WONDERLAND · #595B46 · ΔE 10.43 · LRV 10
ZION · #8B5C46 · ΔE 14.86 · LRV 14
NEWBURY PORT · #4C5F6A · ΔE 23.01 · LRV 11
CARMINE · #886B76 · ΔE 23.6 · LRV 17

Annie Sloan

31 colors in deck · best ΔE 2.58
All brown at Annie Sloan →
OLIVE · #746B4A · ΔE 2.58 · LRV 15
COCO · #8C7D66 · ΔE 8.96 · LRV 21
PRIMER RED · #7F504A · ΔE 20.47 · LRV 11
RODMELL · #655862 · ΔE 21.85 · LRV 11
FLORENCE · #018B72 · ΔE 26.73 · LRV 20

Backdrop

30 colors in deck · best ΔE 8.76
All brown at Backdrop →
BD-OS · #7E7C5C · ΔE 8.76 · LRV 18
BD-BA · #7C5F47 · ΔE 8.97 · LRV 14
BD-TS · #7C5F47 · ΔE 8.97 · LRV 14
BD-HF · #7C8478 · ΔE 15.45 · LRV 22
BD-MJ · #5A6E7E · ΔE 24.54 · LRV 18

Rust-Oleum

16 colors in deck · best ΔE 17.19
All brown at Rust-Oleum →
391446 · #958E86 · ΔE 17.19 · LRV 27
391445 · #41594C · ΔE 19.23 · LRV 9
285141 · #8E948A · ΔE 19.52 · LRV 29
329211 · #C0292B · ΔE 29.9 · LRV 13
329207 · #486682 · ΔE 30.05 · LRV 12

Kompozit

1,321 colors in deck · best ΔE 0
All brown at Kompozit →
0353 · #776949 · ΔE 0 · LRV 15
0333 · #7A6B49 · ΔE 1.04 · LRV 15
0368 · #766A47 · ΔE 1.53 · LRV 15
0361 · #746A4B · ΔE 1.93 · LRV 15
0354 · #726848 · ΔE 2.09 · LRV 14

Similar Hirshfield's colors

closest in the Hirshfield's deck

The nearest shades to Becker Gold within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

0368 · LRV 16
0361 · LRV 16
0333 · LRV 16
0354 · LRV 15
0382 · LRV 15
0326 · LRV 17

Coordinated palette

Generated by hue-rotating #776949 in HSL space. Pair Becker Gold with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#776949 + #495777
TRIADIC
#776949 · #497769 · #694977
ANALOGOUS
#775249 · #776949 · #6E7749

Accessibility (WCAG contrast)

Sample text on white
5.38:1 AA
Sample text on black
3.9:1 AA Large

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Hirshfield's Becker Gold Equivalents at Other Brands

Matching Becker Gold from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0353 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Sherwin-Williams Equivalent of Becker Gold

At Sherwin-Williams, the closest color to Becker Gold is Eminent Bronze (SW 6412) — very close at ΔE 2.42, though not an exact twin. It runs slightly darker (LRV 14 vs 17) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Eminent Bronze swatch →

Behr Equivalent of Becker Gold

Behr has no exact twin of Becker Gold. The nearest is Boho (T14-6) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Boho swatch →

Benjamin Moore Equivalent of Becker Gold

At Benjamin Moore, the closest color to Becker Gold is Sage (2143-10) — very close at ΔE 2.23, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Sage swatch →

Valspar Equivalent of Becker Gold

Valspar has no exact twin of Becker Gold. The nearest is Vineyard View (8003-27F) at ΔE 4.4 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 17). Compare large swatches before substituting. See the full Vineyard View swatch →

PPG / Glidden Equivalent of Becker Gold

PPG / Glidden's nearest match is Russian Olive (PPG1112-7), visually identical in normal room light (ΔE 1.72). It runs slightly darker (LRV 14 vs 17) and carries a warm red-orange undertone, so it substitutes for Becker Gold without repainting risk. See the full Russian Olive swatch →

Glidden Equivalent of Becker Gold

At Glidden, the closest color to Becker Gold is Hip Waders (PPG1026-7) — very close at ΔE 2.69, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Hip Waders swatch →

Dutch Boy Equivalent of Becker Gold

At Dutch Boy, the closest color to Becker Gold is Wild Woods (418-6DB) — very close at ΔE 3.02, though not an exact twin. It runs slightly darker (LRV 14 vs 17) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wild Woods swatch →

HGTV Home by Sherwin-Williams Equivalent of Becker Gold

At HGTV Home by Sherwin-Williams, the closest color to Becker Gold is Admiral Bronze (HGSW 2211) — very close at ΔE 2.42, though not an exact twin. It runs slightly darker (LRV 14 vs 17) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Admiral Bronze swatch →

Dunn-Edwards Equivalent of Becker Gold

At Dunn-Edwards, the closest color to Becker Gold is Essential Brown (DE6203) — very close at ΔE 3.32, though not an exact twin. It runs slightly darker (LRV 14 vs 17) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Essential Brown swatch →

Magnolia Home Equivalent of Becker Gold

Magnolia Home has no exact twin of Becker Gold. The nearest is Landscape (JG-49) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Landscape swatch →

Farrow & Ball Equivalent of Becker Gold

Farrow & Ball doesn't make a true equivalent of Becker Gold — the nearest deck color, Wainscot (NO. 55), is clearly different (ΔE 8.52). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 0353 instead. See the full Wainscot swatch →

Diamond Vogel Equivalent of Becker Gold

At Diamond Vogel, the closest color to Becker Gold is Queen Lioness (0284) — very close at ΔE 2.29, though not an exact twin. It runs slightly darker (LRV 14 vs 17) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Queen Lioness swatch →

Rodda Equivalent of Becker Gold

At Rodda, the closest color to Becker Gold is Handcrafted (R054) — very close at ΔE 3.16, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Handcrafted swatch →

C2 Paint Equivalent of Becker Gold

C2 Paint has no exact twin of Becker Gold. The nearest is Turtleback (C2-645) at ΔE 3.78 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Turtleback swatch →

Clare Equivalent of Becker Gold

Clare doesn't make a true equivalent of Becker Gold — the nearest deck color, Coffee Date (PNT100-DP-53), is clearly different (ΔE 13.01). For an exact match, any Clare retailer can custom-tint Hirshfield's 0353 instead. See the full Coffee Date swatch →

Portola Paints Equivalent of Becker Gold

Portola Paints doesn't make a true equivalent of Becker Gold — the nearest deck color, Cigarro (CIGARRO), is clearly different (ΔE 7.84). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0353 instead. See the full Cigarro swatch →

Annie Sloan Equivalent of Becker Gold

At Annie Sloan, the closest color to Becker Gold is Olive (OLIVE) — very close at ΔE 2.58, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Olive swatch →

Backdrop Equivalent of Becker Gold

Backdrop doesn't make a true equivalent of Becker Gold — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 8.97). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0353 instead. See the full Buenos Aires swatch →

Rust-Oleum Equivalent of Becker Gold

Rust-Oleum doesn't make a true equivalent of Becker Gold — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 19.23). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0353 instead. See the full Rainforest Green swatch →

Kompozit Equivalent of Becker Gold

The closest Kompozit equivalent of Becker Gold is Becker Gold (0353). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly darker (LRV 15 vs 17). If Kompozit is your counter, order Becker Gold and you'll get the same color. See the full Becker Gold swatch →

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