Color spec
| Brand | Hirshfield's |
| Name | Chocolate |
| SKU | H0142 |
| Hex | #4D403B |
| RGB | 77, 64, 59 |
| HSL | 17°, 13%, 27% |
| LRV | 6 |
| Undertone | warm red tone |
| Family | Neutral |
About Hirshfield's Chocolate
At LRV 6, Chocolate is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Chocolate earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Chocolate within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4D403B in HSL space. Pair Chocolate with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Chocolate Equivalents at Other Brands
Matching Chocolate from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's H0142 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Chocolate
Sherwin-Williams has no exact twin of Chocolate. The nearest is Sealskin (SW 7675) at ΔE 4.26 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Sealskin swatch →
Behr Equivalent of Chocolate
Behr's nearest match is Sweet Molasses (PPU5-20), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone, so it substitutes for Chocolate without repainting risk. See the full Sweet Molasses swatch →
Benjamin Moore Equivalent of Chocolate
At Benjamin Moore, the closest color to Chocolate is Tucker Chocolate (CW-175) — very close at ΔE 2.1, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tucker Chocolate swatch →
Valspar Equivalent of Chocolate
Valspar's nearest match is Burnt Tile (6011-2), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 5.2 vs 6) and carries a warm red-orange undertone, so it substitutes for Chocolate without repainting risk. See the full Burnt Tile swatch →
PPG / Glidden Equivalent of Chocolate
PPG / Glidden has no exact twin of Chocolate. The nearest is Phantom Mist (PPG1002-7) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Phantom Mist swatch →
Glidden Equivalent of Chocolate
At Glidden, the closest color to Chocolate is Western Charcoal (50YR 06/041) — very close at ΔE 2.83, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Western Charcoal swatch →
Dutch Boy Equivalent of Chocolate
At Dutch Boy, the closest color to Chocolate is Ground Coffee (406-7DB) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ground Coffee swatch →
HGTV Home by Sherwin-Williams Equivalent of Chocolate
HGTV Home by Sherwin-Williams has no exact twin of Chocolate. The nearest is Sealskin (HGSW 2451) at ΔE 4.26 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Sealskin swatch →
Dunn-Edwards Equivalent of Chocolate
At Dunn-Edwards, the closest color to Chocolate is Double Fudge (DEBN44) — very close at ΔE 2.83, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Double Fudge swatch →
Magnolia Home Equivalent of Chocolate
Magnolia Home has no exact twin of Chocolate. The nearest is Pecan Grove (JG-149) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 6). Compare large swatches before substituting. See the full Pecan Grove swatch →
Farrow & Ball Equivalent of Chocolate
Farrow & Ball's nearest match is Cola (NO. 9918), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone, so it substitutes for Chocolate without repainting risk. See the full Cola swatch →
Diamond Vogel Equivalent of Chocolate
Diamond Vogel's nearest match is Canton Court (H142), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone, so it substitutes for Chocolate without repainting risk. See the full Canton Court swatch →
Rodda Equivalent of Chocolate
At Rodda, the closest color to Chocolate is Chocolate Raspberry (CA216) — very close at ΔE 3.3, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Raspberry swatch →
Kompozit Equivalent of Chocolate
At Kompozit, the closest color to Chocolate is Evermore (0557) — very close at ΔE 2.8, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Evermore swatch →