Color spec
| Brand | Hirshfield's |
| Name | Burning Idea |
| SKU | 0373 |
| Hex | #8F8B72 |
| RGB | 143, 139, 114 |
| HSL | 52°, 11%, 50% |
| LRV | 27 |
| Undertone | yellow / warm |
| Family | Neutral |
About Hirshfield's Burning Idea
Burning Idea sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Burning Idea is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Burning Idea within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #8F8B72 in HSL space. Pair Burning Idea with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Burning Idea Equivalents at Other Brands
Matching Burning Idea from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0373 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Burning Idea
Sherwin-Williams has no exact twin of Burning Idea. The nearest is River Reed (SW 9534) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 25 vs 27). Compare large swatches before substituting. See the full River Reed swatch →
Behr Equivalent of Burning Idea
Behr has no exact twin of Burning Idea. The nearest is Dry Pasture (PPU8-03) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 25 vs 27). Compare large swatches before substituting. See the full Dry Pasture swatch →
Benjamin Moore Equivalent of Burning Idea
Benjamin Moore's nearest match is Hampshire Gray (HC-101), visually identical in normal room light (ΔE 1.89). It runs slightly darker (LRV 25 vs 27) and carries a warm yellow undertone, so it substitutes for Burning Idea without repainting risk. See the full Hampshire Gray swatch →
Valspar Equivalent of Burning Idea
Valspar's nearest match is Sweet Carolina (5008-2A), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 26.3 vs 27) and carries a warm yellow undertone, so it substitutes for Burning Idea without repainting risk. See the full Sweet Carolina swatch →
PPG / Glidden Equivalent of Burning Idea
At PPG / Glidden, the closest color to Burning Idea is Meander (PPG1029-5) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Meander swatch →
Glidden Equivalent of Burning Idea
At Glidden, the closest color to Burning Idea is Meander (PPG1029-5) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Meander swatch →
Dutch Boy Equivalent of Burning Idea
At Dutch Boy, the closest color to Burning Idea is Heuchera Leaf (323-5DB) — very close at ΔE 2.18, though not an exact twin. It runs slightly darker (LRV 23 vs 27) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Heuchera Leaf swatch →
HGTV Home by Sherwin-Williams Equivalent of Burning Idea
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Burning Idea — the nearest deck color, Lodgepole Pine (HGSW 3213), is clearly different (ΔE 6.11). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 0373 instead. See the full Lodgepole Pine swatch →
Dunn-Edwards Equivalent of Burning Idea
At Dunn-Edwards, the closest color to Burning Idea is Cattail Marsh (DEBN59) — very close at ΔE 2.17, though not an exact twin. It runs slightly darker (LRV 25 vs 27) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cattail Marsh swatch →
Magnolia Home Equivalent of Burning Idea
At Magnolia Home, the closest color to Burning Idea is Garden Party (JG-53) — very close at ΔE 2.05, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Garden Party swatch →
Farrow & Ball Equivalent of Burning Idea
At Farrow & Ball, the closest color to Burning Idea is Olive (NO. 13) — very close at ΔE 2.38, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Olive swatch →
Diamond Vogel Equivalent of Burning Idea
Diamond Vogel's nearest match is Mirrored Willow (0380), visually identical in normal room light (ΔE 1.57). It sits at the same lightness (LRV 27 vs 27) and carries a warm yellow undertone, so it substitutes for Burning Idea without repainting risk. See the full Mirrored Willow swatch →
Rodda Equivalent of Burning Idea
Rodda's nearest match is Olive (CA162), visually identical in normal room light (ΔE 1.61). It runs slightly darker (LRV 25 vs 27) and carries a warm yellow undertone, so it substitutes for Burning Idea without repainting risk. See the full Olive swatch →
C2 Paint Equivalent of Burning Idea
C2 Paint doesn't make a true equivalent of Burning Idea — the nearest deck color, Cumin (C2-888), is clearly different (ΔE 5.07). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 0373 instead. See the full Cumin swatch →
Clare Equivalent of Burning Idea
Clare doesn't make a true equivalent of Burning Idea — the nearest deck color, Dirty Chai (PNT100-DP-52), is clearly different (ΔE 7.06). For an exact match, any Clare retailer can custom-tint Hirshfield's 0373 instead. See the full Dirty Chai swatch →
Portola Paints Equivalent of Burning Idea
At Portola Paints, the closest color to Burning Idea is Bond Street (BOND STREET) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Bond Street swatch →
Annie Sloan Equivalent of Burning Idea
Annie Sloan doesn't make a true equivalent of Burning Idea — the nearest deck color, Coco (COCO), is clearly different (ΔE 7.35). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 0373 instead. See the full Coco swatch →
Backdrop Equivalent of Burning Idea
Backdrop doesn't make a true equivalent of Burning Idea — the nearest deck color, Hartford (BD-HF), is clearly different (ΔE 7.79). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0373 instead. See the full Hartford swatch →
Rust-Oleum Equivalent of Burning Idea
Rust-Oleum doesn't make a true equivalent of Burning Idea — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 8.15). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0373 instead. See the full Oat Latte swatch →
Kompozit Equivalent of Burning Idea
The closest Kompozit equivalent of Burning Idea is Burning Idea (0373). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 26 vs 27). If Kompozit is your counter, order Burning Idea and you'll get the same color. See the full Burning Idea swatch →