Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Serenade |
| SKU | HGSW 1413 |
| Hex | #968DB8 |
| RGB | 150, 141, 184 |
| HSL | 253°, 23%, 64% |
| LRV | 29 |
| Undertone | blue / cool |
| Family | Purple |
About HGTV Home by Sherwin-Williams Serenade
Serenade sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Serenade is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
PPG / Glidden
Benjamin Moore
Kompozit
Diamond Vogel
Behr
Dutch Boy
Dunn-Edwards
Valspar
C2 Paint
Clare
Farrow & Ball
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Serenade within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #968DB8 in HSL space. Pair Serenade with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Serenade Equivalents at Other Brands
Matching Serenade from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 1413 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Serenade
The closest Sherwin-Williams equivalent of Serenade is Brave Purple (SW 6823). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 29 vs 29). If Sherwin-Williams is your counter, order Brave Purple and you'll get the same color. See the full Brave Purple swatch →
PPG / Glidden Equivalent of Serenade
At PPG / Glidden, the closest color to Serenade is French Violet (PPG1175-5) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 29 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full French Violet swatch →
Kompozit Equivalent of Serenade
At Kompozit, the closest color to Serenade is Velvet Crest (1248) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Velvet Crest swatch →
Diamond Vogel Equivalent of Serenade
At Diamond Vogel, the closest color to Serenade is Velvet Crest (1248) — very close at ΔE 2.86, though not an exact twin. It runs slightly lighter (LRV 31 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Velvet Crest swatch →
Behr Equivalent of Serenade
At Behr, the closest color to Serenade is Lily Of The Nile (PPU16-05) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Lily Of The Nile swatch →
Dutch Boy Equivalent of Serenade
At Dutch Boy, the closest color to Serenade is Purple Dreams (142-5DB) — very close at ΔE 3.28, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Dreams swatch →
Dunn-Edwards Equivalent of Serenade
At Dunn-Edwards, the closest color to Serenade is Star Of Persia (DEFD01) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Star Of Persia swatch →
Benjamin Moore Equivalent of Serenade
Benjamin Moore has no exact twin of Serenade. The nearest is Violet Stone (2069-40) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 29). Compare large swatches before substituting. See the full Violet Stone swatch →
Valspar Equivalent of Serenade
Valspar has no exact twin of Serenade. The nearest is Gleeful Joy (1001-3C) at ΔE 4.65 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29.4 vs 29). Compare large swatches before substituting. See the full Gleeful Joy swatch →
C2 Paint Equivalent of Serenade
C2 Paint doesn't make a true equivalent of Serenade — the nearest deck color, Portuguese Dawn (C2-780), is clearly different (ΔE 6.47). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1413 instead. See the full Portuguese Dawn swatch →
Clare Equivalent of Serenade
Clare doesn't make a true equivalent of Serenade — the nearest deck color, Cosmic Vibes (PNT100-LT-32), is clearly different (ΔE 12.39). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1413 instead. See the full Cosmic Vibes swatch →
Farrow & Ball Equivalent of Serenade
Farrow & Ball doesn't make a true equivalent of Serenade — the nearest deck color, Cook's Blue (NO. 237), is clearly different (ΔE 15.74). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1413 instead. See the full Cook's Blue swatch →
Backdrop Equivalent of Serenade
Backdrop doesn't make a true equivalent of Serenade — the nearest deck color, Polly Wants (BD-PW), is clearly different (ΔE 17.45). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1413 instead. See the full Polly Wants swatch →
Magnolia Home Equivalent of Serenade
Magnolia Home doesn't make a true equivalent of Serenade — the nearest deck color, Times Past (JG-94), is clearly different (ΔE 18.26). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1413 instead. See the full Times Past swatch →