Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Serenade |
| SKU | HGSW 1413 |
| Hex | #968DB8 |
| RGB | 150, 141, 184 |
| HSL | 253°, 23%, 64% |
| LRV | 29 |
| Undertone | cool blue tone |
| Family | Purple |
About HGTV Home by Sherwin-Williams Serenade
Serenade sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Serenade is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Serenade within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #968DB8 in HSL space. Pair Serenade with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Serenade Equivalents at Other Brands
Matching Serenade from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 1413 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Serenade
The closest Sherwin-Williams equivalent of Serenade is Brave Purple (SW 6823). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 29 vs 29). If Sherwin-Williams is your counter, order Brave Purple and you'll get the same color. See the full Brave Purple swatch →
Behr Equivalent of Serenade
At Behr, the closest color to Serenade is Lily Of The Nile (PPU16-05) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Lily Of The Nile swatch →
Benjamin Moore Equivalent of Serenade
Benjamin Moore has no exact twin of Serenade. The nearest is Violet Stone (2069-40) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 29). Compare large swatches before substituting. See the full Violet Stone swatch →
Valspar Equivalent of Serenade
Valspar has no exact twin of Serenade. The nearest is Gleeful Joy (1001-3C) at ΔE 4.65 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29.4 vs 29). Compare large swatches before substituting. See the full Gleeful Joy swatch →
PPG / Glidden Equivalent of Serenade
At PPG / Glidden, the closest color to Serenade is French Violet (PPG1175-5) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 29 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full French Violet swatch →
Glidden Equivalent of Serenade
Glidden's nearest match is French Violet (PPG1175-5), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 29 vs 29) and carries a cool blue undertone, so it substitutes for Serenade without repainting risk. See the full French Violet swatch →
Dutch Boy Equivalent of Serenade
At Dutch Boy, the closest color to Serenade is Purple Dreams (142-5DB) — very close at ΔE 3.28, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Dreams swatch →
Dunn-Edwards Equivalent of Serenade
At Dunn-Edwards, the closest color to Serenade is Star Of Persia (DEFD01) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Star Of Persia swatch →
Diamond Vogel Equivalent of Serenade
At Diamond Vogel, the closest color to Serenade is Velvet Crest (1248) — very close at ΔE 2.86, though not an exact twin. It runs slightly lighter (LRV 31 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Velvet Crest swatch →
Hirshfield's Equivalent of Serenade
At Hirshfield's, the closest color to Serenade is Velvet Crest (1248) — very close at ΔE 2.7, though not an exact twin. It runs slightly lighter (LRV 32 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Velvet Crest swatch →
Kompozit Equivalent of Serenade
At Kompozit, the closest color to Serenade is Velvet Crest (1248) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Velvet Crest swatch →