Color guide · HGTV Home by Sherwin-Williams · Purple

Matte Purple

HGSW 1437 · #E5DBE5 · LRV 73 · warm magenta tone

HGSW 1437 · #E5DBE5 · LRV 73 — warm magenta tone, light — bounces daylight without going clinical.

Matte PurpleHGTV Home by Sherwin-Williams · HGSW 1437
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Matte Purple
HGTV HOME BY SHERWIN-WILLIAMS · HGSW 1437 · #E5DBE5
Brand · codeHGTV Home by Sherwin-WilliamsHGSW 1437 · all HGTV Home by Sherwin-Williams purples
LRV73Light — bounces daylight without going clinical.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#E5DBE5 · 229, 219, 229 · 300°, 16%, 88%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1French Lilac56
  2. 2Lavender Mist63
  3. 3Matte Purple73
  4. 4Misty Lilac79
  5. 5Barely Pink87
Undertone and depth

What Color Is Matte Purple, Really?

Matte Purple reads as a warm magenta tone — light — bounces daylight without going clinical. The notes below cover how HGTV Home by Sherwin-Williams HGSW 1437 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Matte Purple

Matte Purple is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Matte Purple

At LRV 73, Matte Purple is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.

Test it in your light, not a showroom's

Most complaints about Matte Purple are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 1437 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar HGTV Home by Sherwin-Williams Colors

The nearest shades to Matte Purple within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Matte Purple · 15.6 : 1 · passes AA and AAAWhite text on Matte Purple · 1.3 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #E5DBE5 in HSL space. Pair Matte Purple with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#E5DBE5 + #DBE5DB
TRIADIC
#E5DBE5 · #E5E5DB · #DBE5E5
ANALOGOUS
#E0DBE5 · #E5DBE5 · #E5DBE0

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Jessica Williams

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