Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Maeve's Mauve |
| SKU | HGSW 3015 |
| Hex | #B89D9A |
| RGB | 184, 157, 154 |
| HSL | 6°, 17%, 66% |
| LRV | 37 |
| Undertone | warm red tone |
| Family | Brown |
About HGTV Home by Sherwin-Williams Maeve's Mauve
Maeve's Mauve sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Maeve's Mauve is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Maeve's Mauve within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B89D9A in HSL space. Pair Maeve's Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Maeve's Mauve Equivalents at Other Brands
Matching Maeve's Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3015 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Maeve's Mauve
The closest Sherwin-Williams equivalent of Maeve's Mauve is Dressy Rose (SW 6024). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 37 vs 37). If Sherwin-Williams is your counter, order Dressy Rose and you'll get the same color. See the full Dressy Rose swatch →
Behr Equivalent of Maeve's Mauve
At Behr, the closest color to Maeve's Mauve is Twilight Blush (PMD-71) — very close at ΔE 2.45, though not an exact twin. It runs slightly darker (LRV 35 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Twilight Blush swatch →
Benjamin Moore Equivalent of Maeve's Mauve
At Benjamin Moore, the closest color to Maeve's Mauve is Seaside Sand (2110-40) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 37 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Seaside Sand swatch →
Valspar Equivalent of Maeve's Mauve
Valspar has no exact twin of Maeve's Mauve. The nearest is Poetry in Motion (T573) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 38.7 vs 37). Compare large swatches before substituting. See the full Poetry in Motion swatch →
PPG / Glidden Equivalent of Maeve's Mauve
The closest PPG / Glidden equivalent of Maeve's Mauve is Awakening (PPG18-05). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 38 vs 37). If PPG / Glidden is your counter, order Awakening and you'll get the same color. See the full Awakening swatch →
Glidden Equivalent of Maeve's Mauve
The closest Glidden equivalent of Maeve's Mauve is Awakening (PPG18-05). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 37 vs 37). If Glidden is your counter, order Awakening and you'll get the same color. See the full Awakening swatch →
Dutch Boy Equivalent of Maeve's Mauve
The closest Dutch Boy equivalent of Maeve's Mauve is Rosey Glow (401-3DB). At ΔE 0.78 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 38 vs 37). If Dutch Boy is your counter, order Rosey Glow and you'll get the same color. See the full Rosey Glow swatch →
Dunn-Edwards Equivalent of Maeve's Mauve
At Dunn-Edwards, the closest color to Maeve's Mauve is Hazelnut (DE6032) — very close at ΔE 2.56, though not an exact twin. It runs slightly darker (LRV 34 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hazelnut swatch →
Diamond Vogel Equivalent of Maeve's Mauve
Diamond Vogel has no exact twin of Maeve's Mauve. The nearest is Natchez (0133) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 37). Compare large swatches before substituting. See the full Natchez swatch →
Hirshfield's Equivalent of Maeve's Mauve
At Hirshfield's, the closest color to Maeve's Mauve is Natchez (0133) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 38 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Natchez swatch →
Kompozit Equivalent of Maeve's Mauve
At Kompozit, the closest color to Maeve's Mauve is Natchez (0133) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 37 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Natchez swatch →