Color spec
| Brand | Benjamin Moore |
| Name | Seaside Sand |
| SKU | 2110-40 |
| Hex | #B59D94 |
| RGB | 181, 157, 148 |
| HSL | 16°, 18%, 65% |
| LRV | 37 |
| Undertone | warm red tone |
| Family | Neutral |
About Benjamin Moore Seaside Sand
Seaside Sand sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Seaside Sand is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Hirshfield's
C2 Paint
Portola Paints
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Seaside Sand within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B59D94 in HSL space. Pair Seaside Sand with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Seaside Sand Equivalents at Other Brands
Matching Seaside Sand from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2110-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Seaside Sand
Sherwin-Williams's nearest match is Glamour (SW 6031), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 38 vs 37) and carries a warm red undertone, so it substitutes for Seaside Sand without repainting risk. See the full Glamour swatch →
Behr Equivalent of Seaside Sand
At Behr, the closest color to Seaside Sand is Postmodern Mauve (PPU5-15) — very close at ΔE 2.19, though not an exact twin. It runs slightly darker (LRV 35 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Postmodern Mauve swatch →
Valspar Equivalent of Seaside Sand
Valspar has no exact twin of Seaside Sand. The nearest is Western Sandstone (1001-10A) at ΔE 4.41 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37.9 vs 37). Compare large swatches before substituting. See the full Western Sandstone swatch →
PPG / Glidden Equivalent of Seaside Sand
The closest PPG / Glidden equivalent of Seaside Sand is Iris Mauve (PPG1016-5). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 35 vs 37). If PPG / Glidden is your counter, order Iris Mauve and you'll get the same color. See the full Iris Mauve swatch →
Glidden Equivalent of Seaside Sand
Glidden's nearest match is Iris Mauve (PPG1016-5), visually identical in normal room light (ΔE 1.14). It runs slightly darker (LRV 35 vs 37) and carries a warm red undertone, so it substitutes for Seaside Sand without repainting risk. See the full Iris Mauve swatch →
Dutch Boy Equivalent of Seaside Sand
Dutch Boy has no exact twin of Seaside Sand. The nearest is Rosey Glow (401-3DB) at ΔE 3.94 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 38 vs 37). Compare large swatches before substituting. See the full Rosey Glow swatch →
HGTV Home by Sherwin-Williams Equivalent of Seaside Sand
HGTV Home by Sherwin-Williams's nearest match is Henley Plum (HGSW 3025), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 38 vs 37) and carries a warm red undertone, so it substitutes for Seaside Sand without repainting risk. See the full Henley Plum swatch →
Dunn-Edwards Equivalent of Seaside Sand
At Dunn-Edwards, the closest color to Seaside Sand is Bidwell Brown (DET698) — very close at ΔE 2.76, though not an exact twin. It runs slightly darker (LRV 35 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Bidwell Brown swatch →
Farrow & Ball Equivalent of Seaside Sand
Farrow & Ball has no exact twin of Seaside Sand. The nearest is Dead Salmon (NO. 28) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 35 vs 37). Compare large swatches before substituting. See the full Dead Salmon swatch →
Hirshfield's Equivalent of Seaside Sand
Hirshfield's's nearest match is Natchez (0133), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 38 vs 37) and carries a warm red undertone, so it substitutes for Seaside Sand without repainting risk. See the full Natchez swatch →
Kompozit Equivalent of Seaside Sand
Kompozit's nearest match is Natchez (0133), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 37 vs 37) and carries a warm red undertone, so it substitutes for Seaside Sand without repainting risk. See the full Natchez swatch →