Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Avenue Tan |
| SKU | HGSW 7543 |
| Hex | #BCB099 |
| RGB | 188, 176, 153 |
| HSL | 39°, 21%, 67% |
| LRV | 44 |
| Undertone | red-orange / warm |
| Family | Neutral |
About HGTV Home by Sherwin-Williams Avenue Tan
Avenue Tan sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Avenue Tan is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
C2 Paint
Benjamin Moore
PPG / Glidden
Kompozit
Magnolia Home
Dunn-Edwards
Valspar
Diamond Vogel
Dutch Boy
Farrow & Ball
Backdrop
Clare
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Avenue Tan within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BCB099 in HSL space. Pair Avenue Tan with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Avenue Tan Equivalents at Other Brands
Matching Avenue Tan from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 7543 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Avenue Tan
The closest Sherwin-Williams equivalent of Avenue Tan is Avenue Tan (SW 7543). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 44 vs 44). If Sherwin-Williams is your counter, order Avenue Tan and you'll get the same color. See the full Avenue Tan swatch →
Behr Equivalent of Avenue Tan
The closest Behr equivalent of Avenue Tan is Brown Teepee (700D-4). At ΔE 0.6 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 43 vs 44). If Behr is your counter, order Brown Teepee and you'll get the same color. See the full Brown Teepee swatch →
C2 Paint Equivalent of Avenue Tan
The closest C2 Paint equivalent of Avenue Tan is Sage Frost (BD30). At ΔE 0.82 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 45 vs 44). If C2 Paint is your counter, order Sage Frost and you'll get the same color. See the full Sage Frost swatch →
Benjamin Moore Equivalent of Avenue Tan
Benjamin Moore's nearest match is Kangaroo (AF-145), visually identical in normal room light (ΔE 1.02). It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone, so it substitutes for Avenue Tan without repainting risk. See the full Kangaroo swatch →
Magnolia Home Equivalent of Avenue Tan
Magnolia Home's nearest match is Embossed Letter (JG-106), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone, so it substitutes for Avenue Tan without repainting risk. See the full Embossed Letter swatch →
Dunn-Edwards Equivalent of Avenue Tan
Dunn-Edwards's nearest match is Stucco Relief (DEBN64), visually identical in normal room light (ΔE 1.9). It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone, so it substitutes for Avenue Tan without repainting risk. See the full Stucco Relief swatch →
PPG / Glidden Equivalent of Avenue Tan
At PPG / Glidden, the closest color to Avenue Tan is Rock Cliffs (PPG1101-4) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Rock Cliffs swatch →
Valspar Equivalent of Avenue Tan
At Valspar, the closest color to Avenue Tan is Ivory Brown (6006-1C) — very close at ΔE 2.78, though not an exact twin. It runs slightly darker (LRV 42.2 vs 44) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Ivory Brown swatch →
Diamond Vogel Equivalent of Avenue Tan
At Diamond Vogel, the closest color to Avenue Tan is Delicate Honeysweet (0189) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 44 vs 44) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Delicate Honeysweet swatch →
Kompozit Equivalent of Avenue Tan
Kompozit has no exact twin of Avenue Tan. The nearest is Delicate Honeysweet (0189) at ΔE 3.97 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 42 vs 44). Compare large swatches before substituting. See the full Delicate Honeysweet swatch →
Dutch Boy Equivalent of Avenue Tan
Dutch Boy has no exact twin of Avenue Tan. The nearest is Natural Twine (411-3DB) at ΔE 4.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 44 vs 44). Compare large swatches before substituting. See the full Natural Twine swatch →
Farrow & Ball Equivalent of Avenue Tan
Farrow & Ball has no exact twin of Avenue Tan. The nearest is Ball Green (NO. 75) at ΔE 4.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 45 vs 44). Compare large swatches before substituting. See the full Ball Green swatch →
Clare Equivalent of Avenue Tan
Clare doesn't make a true equivalent of Avenue Tan — the nearest deck color, Money Moves (PNT100-MD-48), is clearly different (ΔE 7.68). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7543 instead. See the full Money Moves swatch →
Backdrop Equivalent of Avenue Tan
Backdrop doesn't make a true equivalent of Avenue Tan — the nearest deck color, Le Freak (BD-LF), is clearly different (ΔE 9.25). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7543 instead. See the full Le Freak swatch →