Color guide · Glidden · Blue

Soft Rococo Blue

70BG 44/129 · #99B6C7 · LRV 44 · cool blue tone

70BG 44/129 · #99B6C7 · LRV 44 — cool blue tone, mid-tone — versatile but shifts visibly with light.

Soft Rococo BlueGlidden · 70BG 44/129
The color, edge to edge.Use your own photo →
Soft Rococo Blue
GLIDDEN · 70BG 44/129 · #99B6C7
Brand · codeGlidden70BG 44/129 · all Glidden blues
LRV44Mid-tone — versatile but shifts visibly with light.
Undertonecool blue tone
FamilyBlue
Hex · RGB · HSL#99B6C7 · 153, 182, 199 · 202°, 29%, 69%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Smoky Blue15
  2. 2Wolf Gray21
  3. 3Soft Rococo Blue44
  4. 4Honolulu Blue62
  5. 5After Rain68
Undertone and depth

What Color Is Soft Rococo Blue, Really?

Soft Rococo Blue reads as a cool blue tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Glidden 70BG 44/129 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Soft Rococo Blue

Soft Rococo Blue is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.

Light by light

How Lighting Changes Soft Rococo Blue

Soft Rococo Blue sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Soft Rococo Blue are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Glidden 70BG 44/129 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Glidden Colors

The nearest shades to Soft Rococo Blue within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Soft Rococo Blue · 9.9 : 1 · passes AA and AAAWhite text on Soft Rococo Blue · 2.1 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #99B6C7 in HSL space. Pair Soft Rococo Blue with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#99B6C7 + #C7AA99
TRIADIC
#99B6C7 · #C799B6 · #B6C799
ANALOGOUS
#99C7C1 · #99B6C7 · #999FC7

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Jessica Williams

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