Color spec
| Brand | Glidden |
| Name | Soft Rococo Blue |
| SKU | 70BG 44/129 |
| Hex | #99B6C7 |
| RGB | 153, 182, 199 |
| HSL | 202°, 29%, 69% |
| LRV | 44 |
| Undertone | cool blue tone |
| Family | Blue |
About Glidden Soft Rococo Blue
Soft Rococo Blue sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Soft Rococo Blue is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Annie Sloan
Backdrop
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Soft Rococo Blue within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #99B6C7 in HSL space. Pair Soft Rococo Blue with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Soft Rococo Blue Equivalents at Other Brands
Matching Soft Rococo Blue from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 70BG 44/129 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Soft Rococo Blue
Sherwin-Williams's nearest match is Respite (SW 6514), visually identical in normal room light (ΔE 1.06). It sits at the same lightness (LRV 43 vs 44) and carries a cool blue undertone, so it substitutes for Soft Rococo Blue without repainting risk. See the full Respite swatch →
Behr Equivalent of Soft Rococo Blue
Behr has no exact twin of Soft Rococo Blue. The nearest is Tahoe Blue (PPU13-09) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 45 vs 44). Compare large swatches before substituting. See the full Tahoe Blue swatch →
Benjamin Moore Equivalent of Soft Rococo Blue
Benjamin Moore's nearest match is Sheer Romance (837), visually identical in normal room light (ΔE 1.61). It sits at the same lightness (LRV 45 vs 44) and carries a cool blue undertone, so it substitutes for Soft Rococo Blue without repainting risk. See the full Sheer Romance swatch →
Valspar Equivalent of Soft Rococo Blue
The closest Valspar equivalent of Soft Rococo Blue is Glacier Bay (V108-3). At ΔE 0.65 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 44 vs 44). If Valspar is your counter, order Glacier Bay and you'll get the same color. See the full Glacier Bay swatch →
PPG / Glidden Equivalent of Soft Rococo Blue
At PPG / Glidden, the closest color to Soft Rococo Blue is Always Blue (PPG1156-3) — very close at ΔE 2.47, though not an exact twin. It runs slightly lighter (LRV 47 vs 44) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Always Blue swatch →
Dutch Boy Equivalent of Soft Rococo Blue
At Dutch Boy, the closest color to Soft Rococo Blue is Valor (337-3DB) — very close at ΔE 2.95, though not an exact twin. It sits at the same lightness (LRV 45 vs 44) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Valor swatch →
HGTV Home by Sherwin-Williams Equivalent of Soft Rococo Blue
HGTV Home by Sherwin-Williams's nearest match is Soul Seeker (HGSW 2375), visually identical in normal room light (ΔE 1.06). It sits at the same lightness (LRV 43 vs 44) and carries a cool blue undertone, so it substitutes for Soft Rococo Blue without repainting risk. See the full Soul Seeker swatch →
Dunn-Edwards Equivalent of Soft Rococo Blue
Dunn-Edwards's nearest match is Country Air (DET581), visually identical in normal room light (ΔE 1.78). It runs slightly lighter (LRV 46 vs 44) and carries a cool blue undertone, so it substitutes for Soft Rococo Blue without repainting risk. See the full Country Air swatch →
Farrow & Ball Equivalent of Soft Rococo Blue
Farrow & Ball's nearest match is Lulworth Blue (NO. 89), visually identical in normal room light (ΔE 1.88). It sits at the same lightness (LRV 45 vs 44) and carries a cool blue undertone, so it substitutes for Soft Rococo Blue without repainting risk. See the full Lulworth Blue swatch →
Diamond Vogel Equivalent of Soft Rococo Blue
Diamond Vogel has no exact twin of Soft Rococo Blue. The nearest is Trisha's Eyes (0666) at ΔE 4.7 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 46 vs 44). Compare large swatches before substituting. See the full Trisha's Eyes swatch →
Rodda Equivalent of Soft Rococo Blue
Rodda has no exact twin of Soft Rococo Blue. The nearest is Sheer Clouds (R087) at ΔE 4.94 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 42 vs 44). Compare large swatches before substituting. See the full Sheer Clouds swatch →
C2 Paint Equivalent of Soft Rococo Blue
At C2 Paint, the closest color to Soft Rococo Blue is Fauquier Spring (BD19) — very close at ΔE 2.56, though not an exact twin. It sits at the same lightness (LRV 45 vs 44) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Fauquier Spring swatch →
Annie Sloan Equivalent of Soft Rococo Blue
Annie Sloan has no exact twin of Soft Rococo Blue. The nearest is Louis Blue (LOUIS BLUE) at ΔE 4.8 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 50 vs 44). Compare large swatches before substituting. See the full Louis Blue swatch →
Backdrop Equivalent of Soft Rococo Blue
Backdrop has no exact twin of Soft Rococo Blue. The nearest is Underdog (BD-UD) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 41 vs 44). Compare large swatches before substituting. See the full Underdog swatch →