Color spec
| Brand | Glidden |
| Name | Pure Periwinkle |
| SKU | 61BB 28/291 |
| Hex | #7A8BC3 |
| RGB | 122, 139, 195 |
| HSL | 226°, 38%, 62% |
| LRV | 28 |
| Undertone | blue / cool |
| Family | Blue |
About Glidden Pure Periwinkle
Pure Periwinkle sits in the mid-range at LRV 28, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Pure Periwinkle is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Pure Periwinkle within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7A8BC3 in HSL space. Pair Pure Periwinkle with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Pure Periwinkle Equivalents at Other Brands
Matching Pure Periwinkle from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 61BB 28/291 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Pure Periwinkle
Sherwin-Williams has no exact twin of Pure Periwinkle. The nearest is Venture Violet (SW 6970) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 23 vs 28). Compare large swatches before substituting. See the full Venture Violet swatch →
Behr Equivalent of Pure Periwinkle
At Behr, the closest color to Pure Periwinkle is Velvet Curtain (S540-5) — very close at ΔE 2.67, though not an exact twin. It runs slightly darker (LRV 26 vs 28) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Velvet Curtain swatch →
Benjamin Moore Equivalent of Pure Periwinkle
Benjamin Moore has no exact twin of Pure Periwinkle. The nearest is California Lilac (2068-40) at ΔE 3.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 28). Compare large swatches before substituting. See the full California Lilac swatch →
Valspar Equivalent of Pure Periwinkle
At Valspar, the closest color to Pure Periwinkle is Plush (8001-47E) — very close at ΔE 3.13, though not an exact twin. It runs slightly darker (LRV 25 vs 28) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Plush swatch →
PPG / Glidden Equivalent of Pure Periwinkle
PPG / Glidden's nearest match is Violets Are Blue (PPG1246-6), visually identical in normal room light (ΔE 1.74). It runs slightly darker (LRV 25 vs 28) and carries a cool blue undertone, so it substitutes for Pure Periwinkle without repainting risk. See the full Violets Are Blue swatch →
Dutch Boy Equivalent of Pure Periwinkle
At Dutch Boy, the closest color to Pure Periwinkle is Beautified Blue (141-5DB) — very close at ΔE 2.79, though not an exact twin. It runs slightly darker (LRV 24 vs 28) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Beautified Blue swatch →
HGTV Home by Sherwin-Williams Equivalent of Pure Periwinkle
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Pembroke Blue (HGSW 1394), is clearly different (ΔE 6.96). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden 61BB 28/291 instead. See the full Pembroke Blue swatch →
Dunn-Edwards Equivalent of Pure Periwinkle
At Dunn-Edwards, the closest color to Pure Periwinkle is Twilight Twinkle (DE5907) — very close at ΔE 2.39, though not an exact twin. It runs slightly darker (LRV 24 vs 28) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Twilight Twinkle swatch →
Magnolia Home Equivalent of Pure Periwinkle
Magnolia Home doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Deep Rock (JG-95), is clearly different (ΔE 16.26). For an exact match, any Magnolia Home retailer can custom-tint Glidden 61BB 28/291 instead. See the full Deep Rock swatch →
Farrow & Ball Equivalent of Pure Periwinkle
Farrow & Ball doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Cook's Blue (NO. 237), is clearly different (ΔE 7.21). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 61BB 28/291 instead. See the full Cook's Blue swatch →
Diamond Vogel Equivalent of Pure Periwinkle
Diamond Vogel doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Bashful Blue (0611), is clearly different (ΔE 5.57). For an exact match, any Diamond Vogel retailer can custom-tint Glidden 61BB 28/291 instead. See the full Bashful Blue swatch →
Hirshfield's Equivalent of Pure Periwinkle
Hirshfield's's nearest match is Mood Mode (1269), visually identical in normal room light (ΔE 1.85). It runs slightly lighter (LRV 32 vs 28) and carries a cool blue undertone, so it substitutes for Pure Periwinkle without repainting risk. See the full Mood Mode swatch →
Rodda Equivalent of Pure Periwinkle
Rodda doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Whale Migration (R081), is clearly different (ΔE 15.53). For an exact match, any Rodda retailer can custom-tint Glidden 61BB 28/291 instead. See the full Whale Migration swatch →
C2 Paint Equivalent of Pure Periwinkle
C2 Paint doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Swallow Tail (C2-765), is clearly different (ΔE 9.15). For an exact match, any C2 Paint retailer can custom-tint Glidden 61BB 28/291 instead. See the full Swallow Tail swatch →
Clare Equivalent of Pure Periwinkle
Clare doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Blue Ivy (PNT100-MD-39), is clearly different (ΔE 15.67). For an exact match, any Clare retailer can custom-tint Glidden 61BB 28/291 instead. See the full Blue Ivy swatch →
Portola Paints Equivalent of Pure Periwinkle
Portola Paints doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Cyclone (CYCLONE), is clearly different (ΔE 10.49). For an exact match, any Portola Paints retailer can custom-tint Glidden 61BB 28/291 instead. See the full Cyclone swatch →
Annie Sloan Equivalent of Pure Periwinkle
Annie Sloan doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Greek Blue (GREEK BLUE), is clearly different (ΔE 8.67). For an exact match, any Annie Sloan retailer can custom-tint Glidden 61BB 28/291 instead. See the full Greek Blue swatch →
Backdrop Equivalent of Pure Periwinkle
Backdrop doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Polly Wants (BD-PW), is clearly different (ΔE 14.49). For an exact match, any Backdrop retailer can custom-tint Glidden 61BB 28/291 instead. See the full Polly Wants swatch →
Rust-Oleum Equivalent of Pure Periwinkle
Rust-Oleum doesn't make a true equivalent of Pure Periwinkle — the nearest deck color, Country Gray (285141), is clearly different (ΔE 25.08). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 61BB 28/291 instead. See the full Country Gray swatch →
Kompozit Equivalent of Pure Periwinkle
Kompozit's nearest match is Mood Mode (1269), visually identical in normal room light (ΔE 1.85). It sits at the same lightness (LRV 29 vs 28) and carries a cool blue undertone, so it substitutes for Pure Periwinkle without repainting risk. See the full Mood Mode swatch →