Color spec
| Brand | Glidden |
| Name | Morning Violet |
| SKU | 90BB 43/082 |
| Hex | #B0ADBF |
| RGB | 176, 173, 191 |
| HSL | 250°, 12%, 71% |
| LRV | 43 |
| Undertone | cool blue tone |
| Family | Purple |
About Glidden Morning Violet
Morning Violet sits in the mid-range at LRV 43, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Morning Violet is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Morning Violet within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B0ADBF in HSL space. Pair Morning Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Morning Violet Equivalents at Other Brands
Matching Morning Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 90BB 43/082 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Morning Violet
At Behr, the closest color to Morning Violet is Lilac Bloom (ICC-98) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 42 vs 43) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Lilac Bloom swatch →
Benjamin Moore Equivalent of Morning Violet
Benjamin Moore's nearest match is Spring Violet (2117-50), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 43 vs 43) and carries a cool blue undertone, so it substitutes for Morning Violet without repainting risk. See the full Spring Violet swatch →
Valspar Equivalent of Morning Violet
At Valspar, the closest color to Morning Violet is Soul Sister (8003-48C) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 43 vs 43) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Soul Sister swatch →
PPG / Glidden Equivalent of Morning Violet
At PPG / Glidden, the closest color to Morning Violet is Timeless Lilac (PPG1169-4) — very close at ΔE 3.01, though not an exact twin. It runs slightly lighter (LRV 45 vs 43) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Timeless Lilac swatch →
Dutch Boy Equivalent of Morning Violet
Dutch Boy has no exact twin of Morning Violet. The nearest is Wintered Morn (342-3DB) at ΔE 4.97 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 45 vs 43). Compare large swatches before substituting. See the full Wintered Morn swatch →
Diamond Vogel Equivalent of Morning Violet
Diamond Vogel has no exact twin of Morning Violet. The nearest is Buffed Plum (1317) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 45 vs 43). Compare large swatches before substituting. See the full Buffed Plum swatch →
Hirshfield's Equivalent of Morning Violet
Hirshfield's's nearest match is Violet Crush (1288), visually identical in normal room light (ΔE 1.48). It runs slightly lighter (LRV 46 vs 43) and carries a cool blue undertone, so it substitutes for Morning Violet without repainting risk. See the full Violet Crush swatch →
Portola Paints Equivalent of Morning Violet
Portola Paints has no exact twin of Morning Violet. The nearest is Magic Potion (MAGIC POTION) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 47 vs 43). Compare large swatches before substituting. See the full Magic Potion swatch →
Kompozit Equivalent of Morning Violet
Kompozit's nearest match is Violet Crush (1288), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 44 vs 43) and carries a cool blue undertone, so it substitutes for Morning Violet without repainting risk. See the full Violet Crush swatch →