Color spec
| Brand | Glidden |
| Name | Morning Violet |
| SKU | 90BB 43/082 |
| Hex | #B0ADBF |
| RGB | 176, 173, 191 |
| HSL | 250°, 12%, 71% |
| LRV | 43 |
| Undertone | blue / cool |
| Family | Purple |
About Glidden Morning Violet
Morning Violet sits in the mid-range at LRV 43, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Morning Violet is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Morning Violet within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B0ADBF in HSL space. Pair Morning Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Morning Violet Equivalents at Other Brands
Matching Morning Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 90BB 43/082 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Morning Violet
Sherwin-Williams doesn't make a true equivalent of Morning Violet — the nearest deck color, Modern Lavender (SW 9688), is clearly different (ΔE 5.21). For an exact match, any Sherwin-Williams retailer can custom-tint Glidden 90BB 43/082 instead. See the full Modern Lavender swatch →
Behr Equivalent of Morning Violet
At Behr, the closest color to Morning Violet is Lilac Bloom (ICC-98) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 42 vs 43) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Lilac Bloom swatch →
Benjamin Moore Equivalent of Morning Violet
Benjamin Moore's nearest match is Spring Violet (2117-50), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 43 vs 43) and carries a cool blue undertone, so it substitutes for Morning Violet without repainting risk. See the full Spring Violet swatch →
Valspar Equivalent of Morning Violet
At Valspar, the closest color to Morning Violet is Soul Sister (8003-48C) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 43 vs 43) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Soul Sister swatch →
PPG / Glidden Equivalent of Morning Violet
At PPG / Glidden, the closest color to Morning Violet is Timeless Lilac (PPG1169-4) — very close at ΔE 3.01, though not an exact twin. It runs slightly lighter (LRV 45 vs 43) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Timeless Lilac swatch →
Dutch Boy Equivalent of Morning Violet
Dutch Boy has no exact twin of Morning Violet. The nearest is Wintered Morn (342-3DB) at ΔE 4.97 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 45 vs 43). Compare large swatches before substituting. See the full Wintered Morn swatch →
HGTV Home by Sherwin-Williams Equivalent of Morning Violet
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Morning Violet — the nearest deck color, Refracted (HGSW 3396), is clearly different (ΔE 6.31). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden 90BB 43/082 instead. See the full Refracted swatch →
Dunn-Edwards Equivalent of Morning Violet
Dunn-Edwards doesn't make a true equivalent of Morning Violet — the nearest deck color, Spacious Sky (DE5919), is clearly different (ΔE 5.05). For an exact match, any Dunn-Edwards retailer can custom-tint Glidden 90BB 43/082 instead. See the full Spacious Sky swatch →
Magnolia Home Equivalent of Morning Violet
Magnolia Home doesn't make a true equivalent of Morning Violet — the nearest deck color, Vintage Collection (JG-99), is clearly different (ΔE 7.75). For an exact match, any Magnolia Home retailer can custom-tint Glidden 90BB 43/082 instead. See the full Vintage Collection swatch →
Farrow & Ball Equivalent of Morning Violet
Farrow & Ball doesn't make a true equivalent of Morning Violet — the nearest deck color, Lulworth Blue (NO. 89), is clearly different (ΔE 11.82). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 90BB 43/082 instead. See the full Lulworth Blue swatch →
Diamond Vogel Equivalent of Morning Violet
Diamond Vogel has no exact twin of Morning Violet. The nearest is Buffed Plum (1317) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 45 vs 43). Compare large swatches before substituting. See the full Buffed Plum swatch →
Hirshfield's Equivalent of Morning Violet
Hirshfield's's nearest match is Violet Crush (1288), visually identical in normal room light (ΔE 1.48). It runs slightly lighter (LRV 46 vs 43) and carries a cool blue undertone, so it substitutes for Morning Violet without repainting risk. See the full Violet Crush swatch →
Rodda Equivalent of Morning Violet
Rodda doesn't make a true equivalent of Morning Violet — the nearest deck color, Lavender (CA199), is clearly different (ΔE 7.82). For an exact match, any Rodda retailer can custom-tint Glidden 90BB 43/082 instead. See the full Lavender swatch →
C2 Paint Equivalent of Morning Violet
C2 Paint doesn't make a true equivalent of Morning Violet — the nearest deck color, Stockholm (C2-750), is clearly different (ΔE 9.58). For an exact match, any C2 Paint retailer can custom-tint Glidden 90BB 43/082 instead. See the full Stockholm swatch →
Clare Equivalent of Morning Violet
Clare doesn't make a true equivalent of Morning Violet — the nearest deck color, Cloud Watching (PNT100-MD-73), is clearly different (ΔE 10.93). For an exact match, any Clare retailer can custom-tint Glidden 90BB 43/082 instead. See the full Cloud Watching swatch →
Portola Paints Equivalent of Morning Violet
Portola Paints has no exact twin of Morning Violet. The nearest is Magic Potion (MAGIC POTION) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 47 vs 43). Compare large swatches before substituting. See the full Magic Potion swatch →
Annie Sloan Equivalent of Morning Violet
Annie Sloan doesn't make a true equivalent of Morning Violet — the nearest deck color, Paloma (PALOMA), is clearly different (ΔE 9.48). For an exact match, any Annie Sloan retailer can custom-tint Glidden 90BB 43/082 instead. See the full Paloma swatch →
Backdrop Equivalent of Morning Violet
Backdrop doesn't make a true equivalent of Morning Violet — the nearest deck color, Underdog (BD-UD), is clearly different (ΔE 12.28). For an exact match, any Backdrop retailer can custom-tint Glidden 90BB 43/082 instead. See the full Underdog swatch →
Rust-Oleum Equivalent of Morning Violet
Rust-Oleum doesn't make a true equivalent of Morning Violet — the nearest deck color, Aged Gray (285143), is clearly different (ΔE 7.75). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 90BB 43/082 instead. See the full Aged Gray swatch →
Kompozit Equivalent of Morning Violet
Kompozit's nearest match is Violet Crush (1288), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 44 vs 43) and carries a cool blue undertone, so it substitutes for Morning Violet without repainting risk. See the full Violet Crush swatch →