Color guide · Glidden · Purple

Morning Violet

90BB 43/082 · #B0ADBF · LRV 43 · cool blue tone

90BB 43/082 · #B0ADBF · LRV 43 — cool blue tone, mid-tone — versatile but shifts visibly with light.

Morning VioletGlidden · 90BB 43/082
The color, edge to edge.Use your own photo →
Morning Violet
GLIDDEN · 90BB 43/082 · #B0ADBF
Brand · codeGlidden90BB 43/082 · all Glidden purples
LRV43Mid-tone — versatile but shifts visibly with light.
Undertonecool blue tone
FamilyPurple
Hex · RGB · HSL#B0ADBF · 176, 173, 191 · 250°, 12%, 71%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Blue Nova17
  2. 2Gothic Purple24
  3. 3Morning Violet43
  4. 4French Lilac56
  5. 5Lavender Mist63
Undertone and depth

What Color Is Morning Violet, Really?

Morning Violet reads as a cool blue tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Glidden 90BB 43/082 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Morning Violet

Morning Violet is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Morning Violet

Morning Violet sits in the mid-range at LRV 43, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Morning Violet are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Glidden 90BB 43/082 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Glidden Colors

The nearest shades to Morning Violet within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Morning Violet · 9.6 : 1 · passes AA and AAAWhite text on Morning Violet · 2.2 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #B0ADBF in HSL space. Pair Morning Violet with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#B0ADBF + #BCBFAD
TRIADIC
#B0ADBF · #BFB0AD · #ADBFB0
ANALOGOUS
#ADB3BF · #B0ADBF · #B9ADBF

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Jessica Williams

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