Color spec
| Brand | Glidden |
| Name | Mineral Mauve |
| SKU | 10RR 67/057 |
| Hex | #E3D3DA |
| RGB | 227, 211, 218 |
| HSL | 334°, 22%, 86% |
| LRV | 67 |
| Undertone | warm magenta tone |
| Family | Pink |
About Glidden Mineral Mauve
At LRV 67, Mineral Mauve is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Mineral Mauve is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Mineral Mauve within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E3D3DA in HSL space. Pair Mineral Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Mineral Mauve Equivalents at Other Brands
Matching Mineral Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 10RR 67/057 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mineral Mauve
At Sherwin-Williams, the closest color to Mineral Mauve is Demure (SW 6295) — very close at ΔE 2.92, though not an exact twin. It runs slightly lighter (LRV 69 vs 67) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Demure swatch →
Behr Equivalent of Mineral Mauve
Behr's nearest match is Chenille (700A-2), visually identical in normal room light (ΔE 1.02). It sits at the same lightness (LRV 67 vs 67) and carries a warm red undertone, so it substitutes for Mineral Mauve without repainting risk. See the full Chenille swatch →
Benjamin Moore Equivalent of Mineral Mauve
Benjamin Moore's nearest match is Peace and Happiness (1380), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 68 vs 67) and carries a warm magenta undertone, so it substitutes for Mineral Mauve without repainting risk. See the full Peace and Happiness swatch →
Valspar Equivalent of Mineral Mauve
Valspar's nearest match is Blush of Hyacinth (8003-2A), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 68 vs 67) and carries a warm magenta undertone, so it substitutes for Mineral Mauve without repainting risk. See the full Blush of Hyacinth swatch →
PPG / Glidden Equivalent of Mineral Mauve
At PPG / Glidden, the closest color to Mineral Mauve is Little Lilac (PPG1177-2) — very close at ΔE 2.84, though not an exact twin. It runs slightly lighter (LRV 70 vs 67) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Little Lilac swatch →
Dutch Boy Equivalent of Mineral Mauve
At Dutch Boy, the closest color to Mineral Mauve is Candytuft (246-2DB) — very close at ΔE 2.56, though not an exact twin. It runs slightly lighter (LRV 69 vs 67) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Candytuft swatch →
HGTV Home by Sherwin-Williams Equivalent of Mineral Mauve
At HGTV Home by Sherwin-Williams, the closest color to Mineral Mauve is Downing Pink (HGSW 2027) — very close at ΔE 2.92, though not an exact twin. It runs slightly lighter (LRV 69 vs 67) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Downing Pink swatch →
Dunn-Edwards Equivalent of Mineral Mauve
Dunn-Edwards's nearest match is Soft Lilac (DE5974), visually identical in normal room light (ΔE 1.8). It runs slightly darker (LRV 63 vs 67) and carries a warm magenta undertone, so it substitutes for Mineral Mauve without repainting risk. See the full Soft Lilac swatch →
Diamond Vogel Equivalent of Mineral Mauve
At Diamond Vogel, the closest color to Mineral Mauve is Velvet Blush (1217) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 68 vs 67) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Blush swatch →
Hirshfield's Equivalent of Mineral Mauve
At Hirshfield's, the closest color to Mineral Mauve is Velvet Blush (1217) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 68 vs 67) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Blush swatch →
Rust-Oleum Equivalent of Mineral Mauve
Rust-Oleum has no exact twin of Mineral Mauve. The nearest is Blush Pink (285142) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 64 vs 67). Compare large swatches before substituting. See the full Blush Pink swatch →
Kompozit Equivalent of Mineral Mauve
At Kompozit, the closest color to Mineral Mauve is Velvet Blush (1217) — very close at ΔE 2.07, though not an exact twin. It runs slightly lighter (LRV 69 vs 67) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Blush swatch →