Farrow & Ball Preference Red#6D4247 · LRV 8
Preference Red reads as a red / warm — very dark — reads black in most rooms. The notes below cover the spec, what Farrow & Ball No. 297 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Farrow & Ball |
| Name | Preference Red |
| SKU | No. 297 |
| Hex | #6D4247 |
| RGB | 109, 66, 71 |
| HSL | 353°, 25%, 34% |
| LRV | 8 |
| Undertone | red / warm |
| Family | Brown |
About Farrow & Ball Preference Red
At LRV 8, Preference Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Preference Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
PPG / Glidden
Behr
Valspar
Benjamin Moore
Sherwin-Williams
Dunn-Edwards
Clare
Magnolia Home
Similar Farrow & Ball colors
closest in the Farrow & Ball deckThe nearest shades to Preference Red within Farrow & Ball's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6D4247 in HSL space. Pair Preference Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.