Color spec
| Brand | Farrow & Ball |
| Name | Crimson Red |
| SKU | No. W93 |
| Hex | #A97576 |
| RGB | 169, 117, 118 |
| HSL | 359°, 23%, 56% |
| LRV | 22 |
| Undertone | warm red tone |
| Family | Pink |
About Farrow & Ball Crimson Red
With an LRV of 22, Crimson Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Crimson Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Farrow & Ball colors
closest in the Farrow & Ball deckThe nearest shades to Crimson Red within Farrow & Ball's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A97576 in HSL space. Pair Crimson Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Farrow & Ball Crimson Red Equivalents at Other Brands
Matching Crimson Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Farrow & Ball No. W93 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Crimson Red
Sherwin-Williams's nearest match is Carley's Rose (SW 9002), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 22 vs 22) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Carley's Rose swatch →
Behr Equivalent of Crimson Red
Behr has no exact twin of Crimson Red. The nearest is Smoke Bush Rose (S170-5) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 22). Compare large swatches before substituting. See the full Smoke Bush Rose swatch →
Benjamin Moore Equivalent of Crimson Red
At Benjamin Moore, the closest color to Crimson Red is Burgundy Rose (1280) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 23 vs 22) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burgundy Rose swatch →
Valspar Equivalent of Crimson Red
Valspar's nearest match is Taffeta Darling (V079-5), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 22.2 vs 22) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Taffeta Darling swatch →
PPG / Glidden Equivalent of Crimson Red
PPG / Glidden's nearest match is Cinnamon Diamonds (PPG1055-5), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 23 vs 22) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Cinnamon Diamonds swatch →
Glidden Equivalent of Crimson Red
Glidden's nearest match is Cinnamon Diamonds (PPG1055-5), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 23 vs 22) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Cinnamon Diamonds swatch →
HGTV Home by Sherwin-Williams Equivalent of Crimson Red
HGTV Home by Sherwin-Williams's nearest match is Mocha Mauve (HGSW 2034), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 22 vs 22) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Mocha Mauve swatch →
Dunn-Edwards Equivalent of Crimson Red
The closest Dunn-Edwards equivalent of Crimson Red is Handmade Red (DE6026). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 21 vs 22). If Dunn-Edwards is your counter, order Handmade Red and you'll get the same color. See the full Handmade Red swatch →
Diamond Vogel Equivalent of Crimson Red
At Diamond Vogel, the closest color to Crimson Red is Summer's Eve (0120) — very close at ΔE 3.36, though not an exact twin. It sits at the same lightness (LRV 23 vs 22) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Summer's Eve swatch →
Hirshfield's Equivalent of Crimson Red
At Hirshfield's, the closest color to Crimson Red is Fresh Day (0092) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 23 vs 22) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fresh Day swatch →
C2 Paint Equivalent of Crimson Red
C2 Paint has no exact twin of Crimson Red. The nearest is Maran Shell (BD60) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 22). Compare large swatches before substituting. See the full Maran Shell swatch →
Kompozit Equivalent of Crimson Red
At Kompozit, the closest color to Crimson Red is Fresh Day (0092) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 22 vs 22) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fresh Day swatch →