Color spec
| Brand | Behr |
| Name | Heirloom Rose |
| SKU | S130-5 |
| Hex | #9F6588 |
| RGB | 159, 101, 136 |
| HSL | 324°, 23%, 51% |
| LRV | 18 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Heirloom Rose
With an LRV of 18, Heirloom Rose is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Heirloom Rose works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Heirloom Rose within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9F6588 in HSL space. Pair Heirloom Rose with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Heirloom Rose Equivalents at Other Brands
Matching Heirloom Rose from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S130-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Heirloom Rose
Benjamin Moore has no exact twin of Heirloom Rose. The nearest is Plum Perfect (1371) at ΔE 3.89 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full Plum Perfect swatch →
Valspar Equivalent of Heirloom Rose
At Valspar, the closest color to Heirloom Rose is Berry Pretty (V040-5) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 16.7 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Pretty swatch →
PPG / Glidden Equivalent of Heirloom Rose
PPG / Glidden has no exact twin of Heirloom Rose. The nearest is Wild Strawberry (PPG1044-6) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 18). Compare large swatches before substituting. See the full Wild Strawberry swatch →
Glidden Equivalent of Heirloom Rose
Glidden has no exact twin of Heirloom Rose. The nearest is Wild Strawberry (PPG1044-6) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 18). Compare large swatches before substituting. See the full Wild Strawberry swatch →
Dutch Boy Equivalent of Heirloom Rose
Dutch Boy has no exact twin of Heirloom Rose. The nearest is Balsamic Berries (247-6DB) at ΔE 4.73 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 18). Compare large swatches before substituting. See the full Balsamic Berries swatch →
Diamond Vogel Equivalent of Heirloom Rose
Diamond Vogel's nearest match is Immortality (1172), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 17 vs 18) and carries a warm magenta undertone, so it substitutes for Heirloom Rose without repainting risk. See the full Immortality swatch →
Hirshfield's Equivalent of Heirloom Rose
Hirshfield's has no exact twin of Heirloom Rose. The nearest is Immortality (1172) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full Immortality swatch →
Kompozit Equivalent of Heirloom Rose
Kompozit has no exact twin of Heirloom Rose. The nearest is Immortality (1172) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 18). Compare large swatches before substituting. See the full Immortality swatch →