Color spec
| Brand | Diamond Vogel |
| Name | Velour |
| SKU | 1225 |
| Hex | #BEABC2 |
| RGB | 190, 171, 194 |
| HSL | 290°, 16%, 72% |
| LRV | 44 |
| Undertone | cool violet tone |
| Family | Purple |
About Diamond Vogel Velour
Velour sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Velour is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Hirshfield's
Kompozit
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Velour within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BEABC2 in HSL space. Pair Velour with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Velour Equivalents at Other Brands
Matching Velour from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1225 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Velour
Sherwin-Williams has no exact twin of Velour. The nearest is Novel Lilac (SW 6836) at ΔE 4.03 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 42 vs 44). Compare large swatches before substituting. See the full Novel Lilac swatch →
Behr Equivalent of Velour
At Behr, the closest color to Velour is Midsummer Dream (690F-4) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 43 vs 44) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Midsummer Dream swatch →
Benjamin Moore Equivalent of Velour
The closest Benjamin Moore equivalent of Velour is Lavender Lipstick (2072-50). At ΔE 0.34 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 44 vs 44). If Benjamin Moore is your counter, order Lavender Lipstick and you'll get the same color. See the full Lavender Lipstick swatch →
Valspar Equivalent of Velour
The closest Valspar equivalent of Velour is Really Romantic (V075-3). At ΔE 0.48 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 44 vs 44). If Valspar is your counter, order Really Romantic and you'll get the same color. See the full Really Romantic swatch →
PPG / Glidden Equivalent of Velour
PPG / Glidden's nearest match is Lavish Lavender (PPG1177-4), visually identical in normal room light (ΔE 1.19). It sits at the same lightness (LRV 45 vs 44) and carries a warm magenta undertone, so it substitutes for Velour without repainting risk. See the full Lavish Lavender swatch →
Glidden Equivalent of Velour
The closest Glidden equivalent of Velour is Northern Light Purple (50RB 45/122). At ΔE 0.83 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 45 vs 44). If Glidden is your counter, order Northern Light Purple and you'll get the same color. See the full Northern Light Purple swatch →
Dutch Boy Equivalent of Velour
At Dutch Boy, the closest color to Velour is Plum-med Peony (346-4DB) — very close at ΔE 3.33, though not an exact twin. It sits at the same lightness (LRV 43 vs 44) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum-med Peony swatch →
HGTV Home by Sherwin-Williams Equivalent of Velour
HGTV Home by Sherwin-Williams has no exact twin of Velour. The nearest is Purple Regalia (HGSW 1435) at ΔE 4.03 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 42 vs 44). Compare large swatches before substituting. See the full Purple Regalia swatch →
Hirshfield's Equivalent of Velour
Hirshfield's's nearest match is Heather Feather (1198), visually identical in normal room light (ΔE 1.26). It runs slightly lighter (LRV 47 vs 44) and carries a cool violet undertone, so it substitutes for Velour without repainting risk. See the full Heather Feather swatch →
Kompozit Equivalent of Velour
Kompozit's nearest match is Heather Feather (1198), visually identical in normal room light (ΔE 1.26). It runs slightly lighter (LRV 46 vs 44) and carries a cool violet undertone, so it substitutes for Velour without repainting risk. See the full Heather Feather swatch →