Color spec
| Brand | Diamond Vogel |
| Name | Urban Charm |
| SKU | 0337 |
| Hex | #B0A48F |
| RGB | 176, 164, 143 |
| HSL | 38°, 17%, 63% |
| LRV | 38 |
| Undertone | red-orange / warm |
| Family | Neutral |
About Diamond Vogel Urban Charm
Urban Charm sits in the mid-range at LRV 38, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Urban Charm is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Benjamin Moore
Kompozit
Behr
Dutch Boy
Sherwin-Williams
Farrow & Ball
Valspar
Dunn-Edwards
C2 Paint
Backdrop
PPG / Glidden
Magnolia Home
Clare
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Urban Charm within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B0A48F in HSL space. Pair Urban Charm with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Urban Charm Equivalents at Other Brands
Matching Urban Charm from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 0337 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Kompozit Equivalent of Urban Charm
The closest Kompozit equivalent of Urban Charm is Sedge (0226). At ΔE 0.52 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 38 vs 38). If Kompozit is your counter, order Sedge and you'll get the same color. See the full Sedge swatch →
Dutch Boy Equivalent of Urban Charm
The closest Dutch Boy equivalent of Urban Charm is Principle Greige (420-3DB). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 38 vs 38). If Dutch Boy is your counter, order Principle Greige and you'll get the same color. See the full Principle Greige swatch →
Sherwin-Williams Equivalent of Urban Charm
Sherwin-Williams's nearest match is Prairie Grass (SW 7546), visually identical in normal room light (ΔE 1.02). It sits at the same lightness (LRV 38 vs 38) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Prairie Grass swatch →
Farrow & Ball Equivalent of Urban Charm
Farrow & Ball's nearest match is Light Gray (NO. 17), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 38 vs 38) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Light Gray swatch →
Benjamin Moore Equivalent of Urban Charm
Benjamin Moore's nearest match is Brandon Beige (977), visually identical in normal room light (ΔE 1.23). It sits at the same lightness (LRV 38 vs 38) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Brandon Beige swatch →
Behr Equivalent of Urban Charm
Behr's nearest match is Fretwire (T11-7), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 38 vs 38) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Fretwire swatch →
Valspar Equivalent of Urban Charm
Valspar's nearest match is Earthy Beige (M351), visually identical in normal room light (ΔE 1.33). It runs slightly lighter (LRV 40.1 vs 38) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Earthy Beige swatch →
Dunn-Edwards Equivalent of Urban Charm
Dunn-Edwards's nearest match is Macramé Knot (DEBN63), visually identical in normal room light (ΔE 1.6). It sits at the same lightness (LRV 37 vs 38) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Macramé Knot swatch →
C2 Paint Equivalent of Urban Charm
C2 Paint's nearest match is Fossil (C2-926), visually identical in normal room light (ΔE 1.61). It runs slightly darker (LRV 36 vs 38) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Fossil swatch →
Backdrop Equivalent of Urban Charm
At Backdrop, the closest color to Urban Charm is Carry the Two (BD-CT) — very close at ΔE 2.13, though not an exact twin. It runs slightly darker (LRV 33 vs 38) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Carry the Two swatch →
PPG / Glidden Equivalent of Urban Charm
At PPG / Glidden, the closest color to Urban Charm is Aldabra (PPG14-28) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 38 vs 38) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Aldabra swatch →
Magnolia Home Equivalent of Urban Charm
Magnolia Home has no exact twin of Urban Charm. The nearest is Quaint Cottage (JG-114) at ΔE 3.64 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 38). Compare large swatches before substituting. See the full Quaint Cottage swatch →
Clare Equivalent of Urban Charm
Clare doesn't make a true equivalent of Urban Charm — the nearest deck color, Mellow Mood (PNT100-DP-78), is clearly different (ΔE 13.41). For an exact match, any Clare retailer can custom-tint Diamond Vogel 0337 instead. See the full Mellow Mood swatch →