Color spec
| Brand | Diamond Vogel |
| Name | Rose Souvenir |
| SKU | 1178 |
| Hex | #C493C7 |
| RGB | 196, 147, 199 |
| HSL | 297°, 32%, 68% |
| LRV | 37 |
| Undertone | violet / cool |
| Family | Purple |
About Diamond Vogel Rose Souvenir
Rose Souvenir sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Rose Souvenir is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Kompozit
Behr
Dunn-Edwards
Dutch Boy
PPG / Glidden
Valspar
Benjamin Moore
Sherwin-Williams
C2 Paint
Farrow & Ball
Clare
Magnolia Home
Backdrop
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Rose Souvenir within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C493C7 in HSL space. Pair Rose Souvenir with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Rose Souvenir Equivalents at Other Brands
Matching Rose Souvenir from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1178 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Kompozit Equivalent of Rose Souvenir
The closest Kompozit equivalent of Rose Souvenir is Rose Souvenir (1178). At ΔE 0.84 the two are indistinguishable on a wall — it carries the same cool violet undertone and runs slightly darker (LRV 35 vs 37). If Kompozit is your counter, order Rose Souvenir and you'll get the same color. See the full Rose Souvenir swatch →
Behr Equivalent of Rose Souvenir
At Behr, the closest color to Rose Souvenir is Birthday Candle (100C-3) — very close at ΔE 2.75, though not an exact twin. It runs slightly lighter (LRV 41 vs 37) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Birthday Candle swatch →
Dunn-Edwards Equivalent of Rose Souvenir
At Dunn-Edwards, the closest color to Rose Souvenir is Amethyst Show (DE5990) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 36 vs 37) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Amethyst Show swatch →
Dutch Boy Equivalent of Rose Souvenir
At Dutch Boy, the closest color to Rose Souvenir is Glitzy Glam (145-4DB) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 36 vs 37) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Glitzy Glam swatch →
PPG / Glidden Equivalent of Rose Souvenir
PPG / Glidden has no exact twin of Rose Souvenir. The nearest is Moorland Heather (PPG1251-5) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 38 vs 37). Compare large swatches before substituting. See the full Moorland Heather swatch →
Valspar Equivalent of Rose Souvenir
Valspar has no exact twin of Rose Souvenir. The nearest is La La Love (1003-3C) at ΔE 4.34 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 37). Compare large swatches before substituting. See the full La La Love swatch →
Benjamin Moore Equivalent of Rose Souvenir
Benjamin Moore doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Hydrangea (1390), is clearly different (ΔE 5.26). For an exact match, any Benjamin Moore retailer can custom-tint Diamond Vogel 1178 instead. See the full Hydrangea swatch →
Sherwin-Williams Equivalent of Rose Souvenir
Sherwin-Williams doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Berry Frappé (SW 9068), is clearly different (ΔE 7.68). For an exact match, any Sherwin-Williams retailer can custom-tint Diamond Vogel 1178 instead. See the full Berry Frappé swatch →
C2 Paint Equivalent of Rose Souvenir
C2 Paint doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Turkey Wattle (BD52), is clearly different (ΔE 13.39). For an exact match, any C2 Paint retailer can custom-tint Diamond Vogel 1178 instead. See the full Turkey Wattle swatch →
Farrow & Ball Equivalent of Rose Souvenir
Farrow & Ball doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Cinder Rose (NO. 246), is clearly different (ΔE 14.53). For an exact match, any Farrow & Ball retailer can custom-tint Diamond Vogel 1178 instead. See the full Cinder Rose swatch →
Clare Equivalent of Rose Souvenir
Clare doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Cosmic Vibes (PNT100-LT-32), is clearly different (ΔE 17.88). For an exact match, any Clare retailer can custom-tint Diamond Vogel 1178 instead. See the full Cosmic Vibes swatch →
Magnolia Home Equivalent of Rose Souvenir
Magnolia Home doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Vintage Collection (JG-99), is clearly different (ΔE 19.83). For an exact match, any Magnolia Home retailer can custom-tint Diamond Vogel 1178 instead. See the full Vintage Collection swatch →
Backdrop Equivalent of Rose Souvenir
Backdrop doesn't make a true equivalent of Rose Souvenir — the nearest deck color, Rosita (BD-RO), is clearly different (ΔE 20.37). For an exact match, any Backdrop retailer can custom-tint Diamond Vogel 1178 instead. See the full Rosita swatch →