CP

Diamond Vogel Millionaire0907 · #B98A44 · LRV 29

Millionaire reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover the color's details, what Diamond Vogel 0907 actually looks like under different light, and the closest matches at competing US brands.

DIAMOND VOGEL MILLIONAIRE
RGB 185, 138, 68LRV 29

Color spec

BrandDiamond Vogel
NameMillionaire
SKU0907
Hex#B98A44
RGB185, 138, 68
HSL36°, 46%, 50%
LRV29
Undertonewarm red-orange tone
FamilyYellow
See Diamond Vogel Millionaire on your own walls — upload a room photo.SEE IT IN YOUR ROOM →

About Diamond Vogel Millionaire

Millionaire sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Millionaire is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Yellows lift kitchens, hallways and kids' rooms with warmth.

Closest matches by brand

12 brands within ΔE 5

The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all yellow from that brand.

Sherwin-Williams

1,947 colors in deck · best ΔE 3.1
All yellow at Sherwin-Williams →
SW 6396 · #BC934D · ΔE 3.1 · LRV 32
SW 2920 · #B7813C · ΔE 3.3 · LRV 26

Behr

5,644 colors in deck · best ΔE 2.77
All yellow at Behr →
MQ4-09 · #B2854A · ΔE 2.77 · LRV 27
MQ4-9 · #B3874E · ΔE 2.81 · LRV 27
320D-6 · #B68832 · ΔE 3.01 · LRV 28
UL150-1 · #C38941 · ΔE 3.06 · LRV 30

Benjamin Moore

4,068 colors in deck · best ΔE 1.69
All yellow at Benjamin Moore →
2160-20 · #BA8744 · ΔE 1.69 · LRV 27
196 · #B08749 · ΔE 2.36 · LRV 25
2165-30 · #BA8B52 · ΔE 2.88 · LRV 29
2152-20 · #B89045 · ΔE 3.02 · LRV 31

Valspar

2,858 colors in deck · best ΔE 2.31
All yellow at Valspar →
3007-5A · #B3883B · ΔE 2.31 · LRV 27.5
M245 · #B18443 · ΔE 2.32 · LRV 26.2
8003-21E · #B58D53 · ΔE 2.7 · LRV 29
8002-18E · #C38B4C · ΔE 3.65 · LRV 31

PPG / Glidden

2,132 colors in deck · best ΔE 2.61
All yellow at PPG / Glidden →
PPG1106-7 · #B08943 · ΔE 2.61 · LRV 28
PPG1208-7 · #BB862F · ΔE 2.9 · LRV 28
PPG1207-7 · #B98133 · ΔE 3.4 · LRV 26
1091-6 · #B5905A · ΔE 3.95 · LRV 31

Glidden

3,101 colors in deck · best ΔE 2.37
All yellow at Glidden →
PPG1106-7 · #B08843 · ΔE 2.37 · LRV 27
PPG1208-7 · #BB852F · ΔE 2.96 · LRV 28
PPG1091-6 · #B5905A · ΔE 3.95 · LRV 31
PPG1090-6 · #B28959 · ΔE 4.69 · LRV 28

Dutch Boy

1,340 colors in deck · best ΔE 2.47
All yellow at Dutch Boy →
318-7DB · #AF8544 · ΔE 2.47 · LRV 26
319-6DB · #BC934D · ΔE 3.1 · LRV 32
215-6DB · #C09056 · ΔE 3.46 · LRV 32
213-6DB · #C88A47 · ΔE 4.7 · LRV 31
HGSW 2162 · #C09056 · ΔE 3.46 · LRV 32
HGSW 6390 · #C09056 · ΔE 3.46 · LRV 32
HGSW 2132 · #C78538 · ΔE 4.91 · LRV 29
HGSW 6376 · #C78538 · ΔE 4.91 · LRV 29

Dunn-Edwards

2,298 colors in deck · best ΔE 0.43
All yellow at Dunn-Edwards →
DET485 · #BA8A45 · ΔE 0.43 · LRV 28
DE5335 · #B98841 · ΔE 0.76 · LRV 27
DE5370 · #B78B43 · ΔE 1.13 · LRV 27
DE5377 · #BB8D3B · ΔE 2.46 · LRV 28

Hirshfield's

1,469 colors in deck · best ΔE 1.9
All yellow at Hirshfield's →
0899 · #BB8F4F · ΔE 1.9 · LRV 31
0907 · #B6843C · ΔE 1.98 · LRV 27
0921 · #B38241 · ΔE 2.86 · LRV 27
H0027 · #BD8339 · ΔE 3.33 · LRV 28

Rodda

357 colors in deck · best ΔE 3.59
All yellow at Rodda →
R053 · #B89040 · ΔE 3.59 · LRV 31

Kompozit

1,321 colors in deck · best ΔE 1.9
All yellow at Kompozit →
0899 · #BB8F4F · ΔE 1.9 · LRV 31
0907 · #B6843C · ΔE 1.98 · LRV 27
0921 · #B38241 · ΔE 2.86 · LRV 26

Similar Diamond Vogel colors

closest in the Diamond Vogel deck

The nearest shades to Millionaire within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

0921 · LRV 28
H027 · LRV 25
0900 · LRV 27
0879 · LRV 28
0991 · LRV 28
0990 · LRV 31

Coordinated palette

Generated by hue-rotating #B98A44 in HSL space. Pair Millionaire with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#B98A44 + #4473B9
TRIADIC
#B98A44 · #44B98A · #8A44B9
ANALOGOUS
#B95044 · #B98A44 · #ADB944

Accessibility (WCAG contrast)

Sample text on white
3.1:1AA Large
Sample text on black
6.78:1AA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Diamond Vogel Millionaire Equivalents at Other Brands

Matching Millionaire from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 0907 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Behr Equivalent of Millionaire

At Behr, the closest color to Millionaire is Golden Leaf (UL150-1) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Golden Leaf swatch →

Benjamin Moore Equivalent of Millionaire

Benjamin Moore's nearest match is Turmeric (2160-20), visually identical in normal room light (ΔE 1.69). It runs slightly darker (LRV 27 vs 29) and carries a warm red-orange undertone, so it substitutes for Millionaire without repainting risk. See the full Turmeric swatch →

Valspar Equivalent of Millionaire

At Valspar, the closest color to Millionaire is Corduroy (3007-5A) — very close at ΔE 2.31, though not an exact twin. It runs slightly darker (LRV 27.5 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Corduroy swatch →

PPG / Glidden Equivalent of Millionaire

At PPG / Glidden, the closest color to Millionaire is Butterscotch Ripple (PPG1106-7) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 28 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Butterscotch Ripple swatch →

Glidden Equivalent of Millionaire

At Glidden, the closest color to Millionaire is Butterscotch Ripple (PPG1106-7) — very close at ΔE 2.37, though not an exact twin. It runs slightly darker (LRV 27 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Butterscotch Ripple swatch →

Dutch Boy Equivalent of Millionaire

At Dutch Boy, the closest color to Millionaire is Bourbon Street (318-7DB) — very close at ΔE 2.47, though not an exact twin. It runs slightly darker (LRV 26 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Bourbon Street swatch →

HGTV Home by Sherwin-Williams Equivalent of Millionaire

HGTV Home by Sherwin-Williams has no exact twin of Millionaire. The nearest is Essential Gold (HGSW 2132) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 29). Compare large swatches before substituting. See the full Essential Gold swatch →

Dunn-Edwards Equivalent of Millionaire

The closest Dunn-Edwards equivalent of Millionaire is Antiquarian Gold (DET485). At ΔE 0.43 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 28 vs 29). If Dunn-Edwards is your counter, order Antiquarian Gold and you'll get the same color. See the full Antiquarian Gold swatch →

Hirshfield's Equivalent of Millionaire

Hirshfield's's nearest match is Bugle Boy (0899), visually identical in normal room light (ΔE 1.9). It runs slightly lighter (LRV 31 vs 29) and carries a warm red-orange undertone, so it substitutes for Millionaire without repainting risk. See the full Bugle Boy swatch →

Rodda Equivalent of Millionaire

Rodda has no exact twin of Millionaire. The nearest is Bronzite (R053) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 31 vs 29). Compare large swatches before substituting. See the full Bronzite swatch →

Kompozit Equivalent of Millionaire

Kompozit's nearest match is Bugle Boy (0899), visually identical in normal room light (ΔE 1.9). It runs slightly lighter (LRV 31 vs 29) and carries a warm red-orange undertone, so it substitutes for Millionaire without repainting risk. See the full Bugle Boy swatch →

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