Color spec
| Brand | Diamond Vogel |
| Name | Millionaire |
| SKU | 0907 |
| Hex | #B98A44 |
| RGB | 185, 138, 68 |
| HSL | 36°, 46%, 50% |
| LRV | 29 |
| Undertone | red-orange / warm |
| Family | Yellow |
About Diamond Vogel Millionaire
Millionaire sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Millionaire is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Yellows lift kitchens, hallways and kids' rooms with warmth.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all yellow from that brand.
Dunn-Edwards
Benjamin Moore
Kompozit
Valspar
Dutch Boy
PPG / Glidden
Behr
Sherwin-Williams
C2 Paint
Farrow & Ball
Magnolia Home
Clare
Backdrop
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Millionaire within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B98A44 in HSL space. Pair Millionaire with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Millionaire Equivalents at Other Brands
Matching Millionaire from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 0907 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Dunn-Edwards Equivalent of Millionaire
The closest Dunn-Edwards equivalent of Millionaire is Antiquarian Gold (DET485). At ΔE 0.43 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 28 vs 29). If Dunn-Edwards is your counter, order Antiquarian Gold and you'll get the same color. See the full Antiquarian Gold swatch →
Benjamin Moore Equivalent of Millionaire
Benjamin Moore's nearest match is Turmeric (2160-20), visually identical in normal room light (ΔE 1.69). It runs slightly darker (LRV 27 vs 29) and carries a warm red-orange undertone, so it substitutes for Millionaire without repainting risk. See the full Turmeric swatch →
Kompozit Equivalent of Millionaire
Kompozit's nearest match is Bugle Boy (0899), visually identical in normal room light (ΔE 1.9). It runs slightly lighter (LRV 31 vs 29) and carries a warm red-orange undertone, so it substitutes for Millionaire without repainting risk. See the full Bugle Boy swatch →
Valspar Equivalent of Millionaire
At Valspar, the closest color to Millionaire is Corduroy (3007-5A) — very close at ΔE 2.31, though not an exact twin. It runs slightly darker (LRV 27.5 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Corduroy swatch →
Dutch Boy Equivalent of Millionaire
At Dutch Boy, the closest color to Millionaire is Bourbon Street (318-7DB) — very close at ΔE 2.47, though not an exact twin. It runs slightly darker (LRV 26 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Bourbon Street swatch →
PPG / Glidden Equivalent of Millionaire
At PPG / Glidden, the closest color to Millionaire is Butterscotch Ripple (PPG1106-7) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 28 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Butterscotch Ripple swatch →
Behr Equivalent of Millionaire
At Behr, the closest color to Millionaire is Golden Leaf (UL150-1) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 30 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Golden Leaf swatch →
C2 Paint Equivalent of Millionaire
C2 Paint doesn't make a true equivalent of Millionaire — the nearest deck color, Frida (C2-602), is clearly different (ΔE 5.34). For an exact match, any C2 Paint retailer can custom-tint Diamond Vogel 0907 instead. See the full Frida swatch →
Sherwin-Williams Equivalent of Millionaire
Sherwin-Williams doesn't make a true equivalent of Millionaire — the nearest deck color, Rookwood Amber (SW 2817), is clearly different (ΔE 5.76). For an exact match, any Sherwin-Williams retailer can custom-tint Diamond Vogel 0907 instead. See the full Rookwood Amber swatch →
Farrow & Ball Equivalent of Millionaire
Farrow & Ball doesn't make a true equivalent of Millionaire — the nearest deck color, Wet Sand (NO. 46), is clearly different (ΔE 6.37). For an exact match, any Farrow & Ball retailer can custom-tint Diamond Vogel 0907 instead. See the full Wet Sand swatch →
Magnolia Home Equivalent of Millionaire
Magnolia Home doesn't make a true equivalent of Millionaire — the nearest deck color, Vintage Crown (JG-152), is clearly different (ΔE 7.07). For an exact match, any Magnolia Home retailer can custom-tint Diamond Vogel 0907 instead. See the full Vintage Crown swatch →
Clare Equivalent of Millionaire
Clare doesn't make a true equivalent of Millionaire — the nearest deck color, Good as Gold (PNT100-DP-59), is clearly different (ΔE 7.12). For an exact match, any Clare retailer can custom-tint Diamond Vogel 0907 instead. See the full Good as Gold swatch →
Backdrop Equivalent of Millionaire
Backdrop doesn't make a true equivalent of Millionaire — the nearest deck color, Anita (BD-AN), is clearly different (ΔE 14.69). For an exact match, any Backdrop retailer can custom-tint Diamond Vogel 0907 instead. See the full Anita swatch →