Wild Ginger
M270-7 · #B78545 · LRV 27 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Rookwood Terra Cotta14
- 2Determined Orange22
- 3Wild Ginger27
- 4Caramelized35
- 5Venetian Plaster42
What Color Is Wild Ginger, Really?
Wild Ginger reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr M270-7 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Wild Ginger
Wild Ginger is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
How Lighting Changes Wild Ginger
Wild Ginger sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Wild Ginger are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr M270-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Monarch GoldSW 2920 · Sherwin-Williams | 1.6 | 26 | Color page → |
| Benjamin Moore | Turmeric2160-20 · Benjamin Moore | 0.9 | 27 | Color page → |
| Valspar | Camel Ride3005-7A · Valspar | 1.2 | 26.2 | Color page → |
| PPG / Glidden | Cider ToddyPPG1207-7 · PPG / Glidden | 2.7 | 26 | Color page → |
| Glidden | Butterscotch RipplePPG1106-7 · Glidden | 3.6 | 27 | Color page → |
| Dutch Boy | Bourbon Street318-7DB · Dutch Boy | 2.6 | 26 | Color page → |
Similar Behr Colors
The nearest shades to Wild Ginger within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #B78545 in HSL space. Pair Wild Ginger with one accent and one neutral — the swatches below are starting points, not final picks.
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