Color spec
| Brand | Benjamin Moore |
| Name | Wild Heart |
| SKU | 1354 |
| Hex | #E3AFC5 |
| RGB | 227, 175, 197 |
| HSL | 335°, 48%, 79% |
| LRV | 51 |
| Undertone | warm magenta tone |
| Family | Pink |
About Benjamin Moore Wild Heart
At LRV 51, Wild Heart is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Wild Heart is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Wild Heart within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E3AFC5 in HSL space. Pair Wild Heart with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Wild Heart Equivalents at Other Brands
Matching Wild Heart from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1354 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Heart
At Sherwin-Williams, the closest color to Wild Heart is Partytime (SW 6849) — very close at ΔE 2.05, though not an exact twin. It runs slightly darker (LRV 49 vs 51) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Partytime swatch →
Behr Equivalent of Wild Heart
Behr's nearest match is Tea Room (S150-2), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 51 vs 51) and carries a warm magenta undertone, so it substitutes for Wild Heart without repainting risk. See the full Tea Room swatch →
Valspar Equivalent of Wild Heart
At Valspar, the closest color to Wild Heart is Lofty Delight (1004-4A) — very close at ΔE 2.14, though not an exact twin. It sits at the same lightness (LRV 50.3 vs 51) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lofty Delight swatch →
PPG / Glidden Equivalent of Wild Heart
PPG / Glidden has no exact twin of Wild Heart. The nearest is Tickled Pink (PPG1181-4) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 50 vs 51). Compare large swatches before substituting. See the full Tickled Pink swatch →
Glidden Equivalent of Wild Heart
At Glidden, the closest color to Wild Heart is Bashful Pink (10RR 48/209) — very close at ΔE 2, though not an exact twin. It runs slightly darker (LRV 48 vs 51) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Bashful Pink swatch →
Dutch Boy Equivalent of Wild Heart
At Dutch Boy, the closest color to Wild Heart is Glim-Glam Pink (147-4DB) — very close at ΔE 3.08, though not an exact twin. It runs slightly darker (LRV 49 vs 51) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Glim-Glam Pink swatch →
Dunn-Edwards Equivalent of Wild Heart
Dunn-Edwards's nearest match is Muddy Mauve (DE5016), visually identical in normal room light (ΔE 1.59). It runs slightly darker (LRV 49 vs 51) and carries a warm magenta undertone, so it substitutes for Wild Heart without repainting risk. See the full Muddy Mauve swatch →
Diamond Vogel Equivalent of Wild Heart
At Diamond Vogel, the closest color to Wild Heart is Pink Beauty (1150) — very close at ΔE 2.36, though not an exact twin. It runs slightly darker (LRV 48 vs 51) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Beauty swatch →
Hirshfield's Equivalent of Wild Heart
At Hirshfield's, the closest color to Wild Heart is Baby Girl (1169) — very close at ΔE 3.41, though not an exact twin. It runs slightly lighter (LRV 53 vs 51) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Baby Girl swatch →
Kompozit Equivalent of Wild Heart
At Kompozit, the closest color to Wild Heart is Baby Girl (1169) — very close at ΔE 3.41, though not an exact twin. It runs slightly lighter (LRV 53 vs 51) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Baby Girl swatch →