Color guide · Benjamin Moore · Green

Very Green

2040-30 · #17775C · LRV 16 · cool blue-green tone

2040-30 · #17775C · LRV 16 — cool blue-green tone, dark — high drama, needs strong daylight or warm bulbs.

Very GreenBenjamin Moore · 2040-30
The color, edge to edge.Use your own photo →
Very Green
BENJAMIN MOORE · 2040-30 · #17775C
Brand · codeBenjamin Moore2040-30 · all Benjamin Moore greens
LRV16Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool blue-green tone
FamilyGreen
Hex · RGB · HSL#17775C · 23, 119, 92 · 163°, 68%, 28%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Essex Green6
  2. 2Backwoods11
  3. 3Very Green16
  4. 4Sage Green22
  5. 5Evergreen Fog30
Undertone and depth

What Color Is Very Green, Really?

Very Green reads as a cool blue-green tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 2040-30 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Very Green

Very Green works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.

Light by light

How Lighting Changes Very Green

With an LRV of 16, Very Green is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its teal undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Very Green are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2040-30 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Very Green within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Very Green · 3.8 : 1 · large text onlyWhite text on Very Green · 5.5 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #17775C in HSL space. Pair Very Green with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#17775C + #771732
TRIADIC
#17775C · #5C1777 · #775C17
ANALOGOUS
#17772C · #17775C · #176277

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Jessica Williams

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