Color spec
| Brand | Benjamin Moore |
| Name | Urban Legend |
| SKU | 238 |
| Hex | #7B6B4E |
| RGB | 123, 107, 78 |
| HSL | 39°, 22%, 39% |
| LRV | 15 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Benjamin Moore Urban Legend
With an LRV of 15, Urban Legend is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Urban Legend works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Annie Sloan
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Urban Legend within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7B6B4E in HSL space. Pair Urban Legend with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Urban Legend Equivalents at Other Brands
Matching Urban Legend from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 238 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Urban Legend
Sherwin-Williams's nearest match is Roycroft Brass (SW 2843), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 15 vs 15) and carries a warm red-orange undertone, so it substitutes for Urban Legend without repainting risk. See the full Roycroft Brass swatch →
Behr Equivalent of Urban Legend
The closest Behr equivalent of Urban Legend is Olive (PPU8-01). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 15 vs 15). If Behr is your counter, order Olive and you'll get the same color. See the full Olive swatch →
Valspar Equivalent of Urban Legend
Valspar has no exact twin of Urban Legend. The nearest is Pine Peak (V146-5) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15.7 vs 15). Compare large swatches before substituting. See the full Pine Peak swatch →
PPG / Glidden Equivalent of Urban Legend
At PPG / Glidden, the closest color to Urban Legend is Conservation (PPG1027-6) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Conservation swatch →
Glidden Equivalent of Urban Legend
At Glidden, the closest color to Urban Legend is Conservation (PPG1027-6) — very close at ΔE 2.57, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Conservation swatch →
Dutch Boy Equivalent of Urban Legend
Dutch Boy has no exact twin of Urban Legend. The nearest is Oxide Brown (419-6DB) at ΔE 4.31 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Oxide Brown swatch →
HGTV Home by Sherwin-Williams Equivalent of Urban Legend
HGTV Home by Sherwin-Williams has no exact twin of Urban Legend. The nearest is Olde Gold (HGSW 3182) at ΔE 4.31 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Olde Gold swatch →
Dunn-Edwards Equivalent of Urban Legend
Dunn-Edwards's nearest match is To The Manor Brown (DEBN53), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 15 vs 15) and carries a warm red-orange undertone, so it substitutes for Urban Legend without repainting risk. See the full To The Manor Brown swatch →
Diamond Vogel Equivalent of Urban Legend
At Diamond Vogel, the closest color to Urban Legend is Mount Olive (0382) — very close at ΔE 3.3, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Mount Olive swatch →
Hirshfield's Equivalent of Urban Legend
Hirshfield's's nearest match is Grasslands (0333), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone, so it substitutes for Urban Legend without repainting risk. See the full Grasslands swatch →
Rodda Equivalent of Urban Legend
At Rodda, the closest color to Urban Legend is Handcrafted (R054) — very close at ΔE 2.37, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Handcrafted swatch →
C2 Paint Equivalent of Urban Legend
C2 Paint's nearest match is Earth (C2-887), visually identical in normal room light (ΔE 1.96). It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone, so it substitutes for Urban Legend without repainting risk. See the full Earth swatch →
Annie Sloan Equivalent of Urban Legend
Annie Sloan has no exact twin of Urban Legend. The nearest is Olive (OLIVE) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Olive swatch →
Kompozit Equivalent of Urban Legend
Kompozit's nearest match is Grasslands (0333), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 15 vs 15) and carries a warm red-orange undertone, so it substitutes for Urban Legend without repainting risk. See the full Grasslands swatch →