Color spec
| Brand | Benjamin Moore |
| Name | Pure Joy |
| SKU | 327 |
| Hex | #FDE269 |
| RGB | 253, 226, 105 |
| HSL | 49°, 97%, 70% |
| LRV | 76 |
| Undertone | warm yellow tone |
| Family | Yellow |
About Benjamin Moore Pure Joy
Pure Joy is very light — LRV 76, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Pure Joy shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Yellows lift kitchens, hallways and kids' rooms with warmth.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all yellow from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Pure Joy within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #FDE269 in HSL space. Pair Pure Joy with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Pure Joy Equivalents at Other Brands
Matching Pure Joy from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 327 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Pure Joy
At Sherwin-Williams, the closest color to Pure Joy is Lemon Twist (SW 6909) — very close at ΔE 3.12, though not an exact twin. It runs slightly darker (LRV 72 vs 76) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Lemon Twist swatch →
Behr Equivalent of Pure Joy
The closest Behr equivalent of Pure Joy is Sweet Chamomile (360B-4). At ΔE 0.79 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly lighter (LRV 78 vs 76). If Behr is your counter, order Sweet Chamomile and you'll get the same color. See the full Sweet Chamomile swatch →
Valspar Equivalent of Pure Joy
At Valspar, the closest color to Pure Joy is Backlit Lemon (V017-2) — very close at ΔE 2.71, though not an exact twin. It runs slightly darker (LRV 73.5 vs 76) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Backlit Lemon swatch →
PPG / Glidden Equivalent of Pure Joy
PPG / Glidden's nearest match is Dilly Dally (PPG1213-6), visually identical in normal room light (ΔE 1.82). It runs slightly darker (LRV 71 vs 76) and carries a warm yellow undertone, so it substitutes for Pure Joy without repainting risk. See the full Dilly Dally swatch →
Glidden Equivalent of Pure Joy
Glidden's nearest match is Sunspot (45YY 71/567), visually identical in normal room light (ΔE 1.7). It runs slightly darker (LRV 71 vs 76) and carries a warm yellow undertone, so it substitutes for Pure Joy without repainting risk. See the full Sunspot swatch →
Dutch Boy Equivalent of Pure Joy
At Dutch Boy, the closest color to Pure Joy is Summer's Sun (118-5DB) — very close at ΔE 3.12, though not an exact twin. It runs slightly darker (LRV 72 vs 76) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Summer's Sun swatch →
Dunn-Edwards Equivalent of Pure Joy
Dunn-Edwards's nearest match is Golden Glitter (DE5410), visually identical in normal room light (ΔE 1.61). It runs slightly darker (LRV 72 vs 76) and carries a warm yellow undertone, so it substitutes for Pure Joy without repainting risk. See the full Golden Glitter swatch →
Farrow & Ball Equivalent of Pure Joy
Farrow & Ball has no exact twin of Pure Joy. The nearest is Yellowcake (NO. 279) at ΔE 4.6 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 71 vs 76). Compare large swatches before substituting. See the full Yellowcake swatch →
Diamond Vogel Equivalent of Pure Joy
The closest Diamond Vogel equivalent of Pure Joy is Sun's Glory (0841). At ΔE 0.81 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 76 vs 76). If Diamond Vogel is your counter, order Sun's Glory and you'll get the same color. See the full Sun's Glory swatch →
Hirshfield's Equivalent of Pure Joy
The closest Hirshfield's equivalent of Pure Joy is Sun's Glory (0841). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 72 vs 76). If Hirshfield's is your counter, order Sun's Glory and you'll get the same color. See the full Sun's Glory swatch →
C2 Paint Equivalent of Pure Joy
C2 Paint has no exact twin of Pure Joy. The nearest is Lightning Bug (BD71) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 77 vs 76). Compare large swatches before substituting. See the full Lightning Bug swatch →
Kompozit Equivalent of Pure Joy
The closest Kompozit equivalent of Pure Joy is Sun's Glory (0841). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 76 vs 76). If Kompozit is your counter, order Sun's Glory and you'll get the same color. See the full Sun's Glory swatch →