Benjamin Moore Phoenix Sand#F9C4B3 · LRV null
Phoenix Sand reads as a red / warm — very dark — reads black in most rooms. The notes below cover the spec, what Benjamin Moore 017 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Benjamin Moore |
| Name | Phoenix Sand |
| SKU | 017 |
| Hex | #F9C4B3 |
| RGB | 249, 196, 179 |
| HSL | 15°, 85%, 84% |
| LRV | null |
| Undertone | red / warm |
| Family | Pink |
About Benjamin Moore Phoenix Sand
At LRV null, Phoenix Sand is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Phoenix Sand earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Valspar
Sherwin-Williams
Dunn-Edwards
Behr
PPG / Glidden
Clare
Backdrop
Magnolia Home
Farrow & Ball
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Phoenix Sand within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F9C4B3 in HSL space. Pair Phoenix Sand with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.