Color spec
| Brand | Benjamin Moore |
| Name | Phoenix Sand |
| SKU | 017 |
| Hex | #F9C4B3 |
| RGB | 249, 196, 179 |
| HSL | 15°, 85%, 84% |
| LRV | 63 |
| Undertone | warm red tone |
| Family | Pink |
About Benjamin Moore Phoenix Sand
At LRV 63, Phoenix Sand is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Phoenix Sand is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Clare
Backdrop
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Phoenix Sand within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F9C4B3 in HSL space. Pair Phoenix Sand with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Phoenix Sand Equivalents at Other Brands
Matching Phoenix Sand from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 017 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Phoenix Sand
At Sherwin-Williams, the closest color to Phoenix Sand is Cosmetic Peach (SW 6618) — very close at ΔE 2.54, though not an exact twin. It runs slightly darker (LRV 60 vs 63) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cosmetic Peach swatch →
Behr Equivalent of Phoenix Sand
At Behr, the closest color to Phoenix Sand is Fresco Cream (250C-3) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 62 vs 63) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fresco Cream swatch →
Valspar Equivalent of Phoenix Sand
Valspar's nearest match is Mermaid Cheeks (P042), visually identical in normal room light (ΔE 1.35). It sits at the same lightness (LRV 63.4 vs 63) and carries a warm red undertone, so it substitutes for Phoenix Sand without repainting risk. See the full Mermaid Cheeks swatch →
PPG / Glidden Equivalent of Phoenix Sand
At PPG / Glidden, the closest color to Phoenix Sand is Sweet Angel (PPG1193-4) — very close at ΔE 2.47, though not an exact twin. It sits at the same lightness (LRV 64 vs 63) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sweet Angel swatch →
Glidden Equivalent of Phoenix Sand
At Glidden, the closest color to Phoenix Sand is Sweet Angel (PPG1193-4) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 64 vs 63) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sweet Angel swatch →
Dutch Boy Equivalent of Phoenix Sand
The closest Dutch Boy equivalent of Phoenix Sand is Lite Coral (106-3DB). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 62 vs 63). If Dutch Boy is your counter, order Lite Coral and you'll get the same color. See the full Lite Coral swatch →
HGTV Home by Sherwin-Williams Equivalent of Phoenix Sand
At HGTV Home by Sherwin-Williams, the closest color to Phoenix Sand is Sweet As A Peach (HGSW 1096) — very close at ΔE 2.54, though not an exact twin. It runs slightly darker (LRV 60 vs 63) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sweet As A Peach swatch →
Dunn-Edwards Equivalent of Phoenix Sand
At Dunn-Edwards, the closest color to Phoenix Sand is Coral Bisque (DE5177) — very close at ΔE 2.18, though not an exact twin. It runs slightly darker (LRV 59 vs 63) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coral Bisque swatch →
Magnolia Home Equivalent of Phoenix Sand
Magnolia Home has no exact twin of Phoenix Sand. The nearest is Cabbage Rose (JG-26) at ΔE 4.41 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 60 vs 63). Compare large swatches before substituting. See the full Cabbage Rose swatch →
Farrow & Ball Equivalent of Phoenix Sand
Farrow & Ball has no exact twin of Phoenix Sand. The nearest is Pink Cup (NO. 9801) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 58 vs 63). Compare large swatches before substituting. See the full Pink Cup swatch →
Diamond Vogel Equivalent of Phoenix Sand
Diamond Vogel's nearest match is Salmon Beauty (1050), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 64 vs 63) and carries a warm red undertone, so it substitutes for Phoenix Sand without repainting risk. See the full Salmon Beauty swatch →
Hirshfield's Equivalent of Phoenix Sand
The closest Hirshfield's equivalent of Phoenix Sand is Salmon Beauty (1050). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 63 vs 63). If Hirshfield's is your counter, order Salmon Beauty and you'll get the same color. See the full Salmon Beauty swatch →
Clare Equivalent of Phoenix Sand
Clare has no exact twin of Phoenix Sand. The nearest is Rosé Season (PNT100-LT-27) at ΔE 4.14 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 62 vs 63). Compare large swatches before substituting. See the full Rosé Season swatch →
Kompozit Equivalent of Phoenix Sand
The closest Kompozit equivalent of Phoenix Sand is Salmon Beauty (1050). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 64 vs 63). If Kompozit is your counter, order Salmon Beauty and you'll get the same color. See the full Salmon Beauty swatch →