Color guide · Benjamin Moore · Green

Once Upon a Time

574 · #288F50 · LRV 21 · cool green tone

574 · #288F50 · LRV 21 — cool green tone, dark — high drama, needs strong daylight or warm bulbs.

Once Upon a TimeBenjamin Moore · 574
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Once Upon a Time
BENJAMIN MOORE · 574 · #288F50
Brand · codeBenjamin Moore574 · all Benjamin Moore greens
LRV21Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool green tone
FamilyGreen
Hex · RGB · HSL#288F50 · 40, 143, 80 · 143°, 56%, 36%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Essex Green6
  2. 2Vintage Vogue12
  3. 3Once Upon a Time21
  4. 4Evergreen Fog30
  5. 5Clary Sage41
Undertone and depth

What Color Is Once Upon a Time, Really?

Once Upon a Time reads as a cool green tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 574 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Once Upon a Time

Once Upon a Time works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.

Light by light

How Lighting Changes Once Upon a Time

With an LRV of 21, Once Upon a Time is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its green undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Once Upon a Time are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 574 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Once Upon a Time within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Once Upon a Time · 5.1 : 1 · passes AAWhite text on Once Upon a Time · 4.1 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #288F50 in HSL space. Pair Once Upon a Time with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#288F50 + #8F2867
TRIADIC
#288F50 · #50288F · #8F5028
ANALOGOUS
#348F28 · #288F50 · #288F83

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