Color guide · Benjamin Moore · Pink

Old World

2011-40 · #FD988E · LRV 44 · warm red tone

2011-40 · #FD988E · LRV 44 — warm red tone, mid-tone — versatile but shifts visibly with light.

Benjamin Moore Old World in a cozy bedroomBenjamin Moore Old World in a deckBenjamin Moore Old World in a fenceBenjamin Moore Old World in a mudroom
Old WorldBenjamin Moore · 2011-40
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Old World
BENJAMIN MOORE · 2011-40 · #FD988E
Brand · codeBenjamin Moore2011-40 · all Benjamin Moore pinks
LRV44Mid-tone — versatile but shifts visibly with light.
Undertonewarm red tone
FamilyPink
Hex · RGB · HSL#FD988E · 253, 152, 142 · 5°, 97%, 77%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Razzle Dazzle20
  2. 2Retro Pink38
  3. 3Old World44
  4. 4Pale Cherry Blossom61
  5. 5Romance66
Undertone and depth

What Color Is Old World, Really?

Old World reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 2011-40 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Old World

Old World is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.

Light by light

How Lighting Changes Old World

Old World sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Old World are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2011-40 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Old World within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Old World · 10.1 : 1 · passes AA and AAAWhite text on Old World · 2.1 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #FD988E in HSL space. Pair Old World with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#FD988E + #8EF3FD
TRIADIC
#FD988E · #8EFD98 · #988EFD
ANALOGOUS
#FD8EBC · #FD988E · #FDD08E

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