Color spec
| Brand | Benjamin Moore |
| Name | New England Brown |
| SKU | 2104-40 |
| Hex | #9E726D |
| RGB | 158, 114, 109 |
| HSL | 6°, 20%, 52% |
| LRV | 20 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore New England Brown
With an LRV of 20, New England Brown is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
New England Brown works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to New England Brown within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9E726D in HSL space. Pair New England Brown with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore New England Brown Equivalents at Other Brands
Matching New England Brown from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2104-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of New England Brown
At Sherwin-Williams, the closest color to New England Brown is Reddened Earth (SW 6053) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 19 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Reddened Earth swatch →
Behr Equivalent of New England Brown
Behr's nearest match is Autumn Russet (MQ1-17), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 20 vs 20) and carries a warm red undertone, so it substitutes for New England Brown without repainting risk. See the full Autumn Russet swatch →
Valspar Equivalent of New England Brown
Valspar's nearest match is Cherry Mocha (1006-7C), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 20.5 vs 20) and carries a warm red undertone, so it substitutes for New England Brown without repainting risk. See the full Cherry Mocha swatch →
PPG / Glidden Equivalent of New England Brown
PPG / Glidden has no exact twin of New England Brown. The nearest is Moody Mauve (PPG18-21) at ΔE 4.88 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 20). Compare large swatches before substituting. See the full Moody Mauve swatch →
Glidden Equivalent of New England Brown
Glidden has no exact twin of New England Brown. The nearest is Moody Mauve (PPG18-21) at ΔE 4.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 20). Compare large swatches before substituting. See the full Moody Mauve swatch →
Dutch Boy Equivalent of New England Brown
At Dutch Boy, the closest color to New England Brown is Mocha Red (408-5DB) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 19 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mocha Red swatch →
HGTV Home by Sherwin-Williams Equivalent of New England Brown
At HGTV Home by Sherwin-Williams, the closest color to New England Brown is Canyon Arroyo (HGSW 3043) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 19 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Canyon Arroyo swatch →
Dunn-Edwards Equivalent of New England Brown
Dunn-Edwards has no exact twin of New England Brown. The nearest is Antique Rose (DEC702) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 20). Compare large swatches before substituting. See the full Antique Rose swatch →
Farrow & Ball Equivalent of New England Brown
Farrow & Ball has no exact twin of New England Brown. The nearest is Crimson Red (NO. W93) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 20). Compare large swatches before substituting. See the full Crimson Red swatch →
Diamond Vogel Equivalent of New England Brown
At Diamond Vogel, the closest color to New England Brown is Corazon (0073) — very close at ΔE 2.69, though not an exact twin. It sits at the same lightness (LRV 19 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Corazon swatch →
Hirshfield's Equivalent of New England Brown
At Hirshfield's, the closest color to New England Brown is Summer's Eve (0120) — very close at ΔE 3.35, though not an exact twin. It runs slightly lighter (LRV 22 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Summer's Eve swatch →
C2 Paint Equivalent of New England Brown
C2 Paint has no exact twin of New England Brown. The nearest is Pueblo (C2-510) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 20). Compare large swatches before substituting. See the full Pueblo swatch →
Portola Paints Equivalent of New England Brown
Portola Paints has no exact twin of New England Brown. The nearest is Jolene (JOLENE) at ΔE 4.74 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 23 vs 20). Compare large swatches before substituting. See the full Jolene swatch →
Kompozit Equivalent of New England Brown
At Kompozit, the closest color to New England Brown is Summer's Eve (0120) — very close at ΔE 3.35, though not an exact twin. It sits at the same lightness (LRV 21 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Summer's Eve swatch →