New England Brown
2104-40 · #9E726D · LRV 20 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Turkish Coffee5
- 2Porpoise13
- 3New England Brown20
- 4Modern Mocha25
- 5Redend Point30
What Color Is New England Brown, Really?
New England Brown reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 2104-40 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for New England Brown
New England Brown works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
How Lighting Changes New England Brown
With an LRV of 20, New England Brown is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about New England Brown are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 2104-40 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Reddened EarthSW 6053 · Sherwin-Williams | 3.0 | 19 | Color page → |
| Behr | Autumn RussetMQ1-17 · Behr | 1.2 | 20 | Color page → |
| Valspar | Cherry Mocha1006-7C · Valspar | 1.8 | 20.5 | Color page → |
| PPG / Glidden | Moody MauvePPG18-21 · PPG / Glidden | 4.9 | 22 | Color page → |
| Glidden | Moody MauvePPG18-21 · Glidden | 4.8 | 21 | Color page → |
| Dutch Boy | Mocha Red408-5DB · Dutch Boy | 3.0 | 19 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to New England Brown within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #9E726D in HSL space. Pair New England Brown with one accent and one neutral — the swatches below are starting points, not final picks.
Have you painted with New England Brown?
Rate it — one tap helps the next reader decide.
Ask a Question