Deep Mauve
1265 · #996E6F · LRV 19 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Juneberry9
- 2Berry Bush14
- 3Deep Mauve19
- 4Retro Pink38
- 5Vintage Tea Rose47
What Color Is Deep Mauve, Really?
Deep Mauve reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 1265 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Deep Mauve
Deep Mauve works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Deep Mauve
With an LRV of 19, Deep Mauve is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Deep Mauve are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 1265 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Rose BrocadeSW 4 · Sherwin-Williams | 0.9 | 19 | Color page → |
| Behr | Regal RoseQE-05 · Behr | 1.8 | 20 | Color page → |
| Valspar | Cherry Mocha1006-7C · Valspar | 2.0 | 20.5 | Color page → |
| PPG / Glidden | Clay RidgePPG1053-6 · PPG / Glidden | 2.5 | 18 | Color page → |
| Glidden | Capri Rose70RR 19/190 · Glidden | 3.5 | 19 | Color page → |
| Dutch Boy | Smoked Rose302-5DB · Dutch Boy | 2.4 | 18 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Deep Mauve within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #996E6F in HSL space. Pair Deep Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
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