Color spec
| Brand | Benjamin Moore |
| Name | Deep Mauve |
| SKU | 1265 |
| Hex | #996E6F |
| RGB | 153, 110, 111 |
| HSL | 359°, 17%, 52% |
| LRV | 19 |
| Undertone | warm red tone |
| Family | Pink |
About Benjamin Moore Deep Mauve
With an LRV of 19, Deep Mauve is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Deep Mauve works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Deep Mauve within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #996E6F in HSL space. Pair Deep Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Deep Mauve Equivalents at Other Brands
Matching Deep Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1265 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Deep Mauve
The closest Sherwin-Williams equivalent of Deep Mauve is Rose Brocade (SW 4). At ΔE 0.87 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 19 vs 19). If Sherwin-Williams is your counter, order Rose Brocade and you'll get the same color. See the full Rose Brocade swatch →
Behr Equivalent of Deep Mauve
Behr's nearest match is Regal Rose (QE-05), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone, so it substitutes for Deep Mauve without repainting risk. See the full Regal Rose swatch →
Valspar Equivalent of Deep Mauve
Valspar's nearest match is Cherry Mocha (1006-7C), visually identical in normal room light (ΔE 1.97). It runs slightly lighter (LRV 20.5 vs 19) and carries a warm red undertone, so it substitutes for Deep Mauve without repainting risk. See the full Cherry Mocha swatch →
PPG / Glidden Equivalent of Deep Mauve
At PPG / Glidden, the closest color to Deep Mauve is Clay Ridge (PPG1053-6) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Clay Ridge swatch →
Glidden Equivalent of Deep Mauve
Glidden has no exact twin of Deep Mauve. The nearest is Capri Rose (70RR 19/190) at ΔE 3.55 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Capri Rose swatch →
Dutch Boy Equivalent of Deep Mauve
At Dutch Boy, the closest color to Deep Mauve is Smoked Rose (302-5DB) — very close at ΔE 2.35, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoked Rose swatch →
HGTV Home by Sherwin-Williams Equivalent of Deep Mauve
HGTV Home by Sherwin-Williams has no exact twin of Deep Mauve. The nearest is Ruby Lane (HGSW 2023) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Ruby Lane swatch →
Dunn-Edwards Equivalent of Deep Mauve
The closest Dunn-Edwards equivalent of Deep Mauve is Homestead Red (DET414). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 19 vs 19). If Dunn-Edwards is your counter, order Homestead Red and you'll get the same color. See the full Homestead Red swatch →
Diamond Vogel Equivalent of Deep Mauve
At Diamond Vogel, the closest color to Deep Mauve is Abra Cadabra (0080) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Abra Cadabra swatch →
Hirshfield's Equivalent of Deep Mauve
Hirshfield's has no exact twin of Deep Mauve. The nearest is Montrose Rose (0114) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 19). Compare large swatches before substituting. See the full Montrose Rose swatch →
C2 Paint Equivalent of Deep Mauve
At C2 Paint, the closest color to Deep Mauve is Tofino (C2-539) — very close at ΔE 2.77, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tofino swatch →
Kompozit Equivalent of Deep Mauve
Kompozit has no exact twin of Deep Mauve. The nearest is Montrose Rose (0114) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Montrose Rose swatch →