Benjamin Moore Market Square Shell#C5BCA2 · LRV 50
Market Square Shell reads as a red-orange / warm — light — bounces daylight without going clinical. The notes below cover the spec, what Benjamin Moore CW-30 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Benjamin Moore |
| Name | Market Square Shell |
| SKU | CW-30 |
| Hex | #C5BCA2 |
| RGB | 197, 188, 162 |
| HSL | 45°, 23%, 70% |
| LRV | 50 |
| Undertone | red-orange / warm |
| Family | Neutral |
About Benjamin Moore Market Square Shell
At LRV 50, Market Square Shell is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Market Square Shell is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
PPG / Glidden
Valspar
Behr
Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Backdrop
Clare
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Market Square Shell within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C5BCA2 in HSL space. Pair Market Square Shell with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.