Color spec
| Brand | Benjamin Moore |
| Name | Market Square Shell |
| SKU | CW-30 |
| Hex | #C5BCA2 |
| RGB | 197, 188, 162 |
| HSL | 45°, 23%, 70% |
| LRV | 50 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About Benjamin Moore Market Square Shell
At LRV 50, Market Square Shell is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Market Square Shell is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Market Square Shell within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C5BCA2 in HSL space. Pair Market Square Shell with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Market Square Shell Equivalents at Other Brands
Matching Market Square Shell from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore CW-30 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Market Square Shell
At Sherwin-Williams, the closest color to Market Square Shell is Relaxed Khaki (SW 6149) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 50 vs 50) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Relaxed Khaki swatch →
Behr Equivalent of Market Square Shell
Behr's nearest match is Celery Powder (PPU8-18), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 50 vs 50) and carries a warm red-orange undertone, so it substitutes for Market Square Shell without repainting risk. See the full Celery Powder swatch →
Valspar Equivalent of Market Square Shell
The closest Valspar equivalent of Market Square Shell is Good to Grow (8003-27C). At ΔE 0.95 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 50 vs 50). If Valspar is your counter, order Good to Grow and you'll get the same color. See the full Good to Grow swatch →
PPG / Glidden Equivalent of Market Square Shell
At PPG / Glidden, the closest color to Market Square Shell is Dusty Trail (PPG1097-4) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 50 vs 50) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Dusty Trail swatch →
Glidden Equivalent of Market Square Shell
The closest Glidden equivalent of Market Square Shell is Dancing Dolphin (PPG1102-3). At ΔE 0.82 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 49 vs 50). If Glidden is your counter, order Dancing Dolphin and you'll get the same color. See the full Dancing Dolphin swatch →
Dutch Boy Equivalent of Market Square Shell
At Dutch Boy, the closest color to Market Square Shell is Sand Fatigues (419-3DB) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 50 vs 50) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sand Fatigues swatch →
HGTV Home by Sherwin-Williams Equivalent of Market Square Shell
At HGTV Home by Sherwin-Williams, the closest color to Market Square Shell is Relaxed Khaki (HGSW 3186) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 50 vs 50) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Relaxed Khaki swatch →
Dunn-Edwards Equivalent of Market Square Shell
At Dunn-Edwards, the closest color to Market Square Shell is Seagull Wail (DET637) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 51 vs 50) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Seagull Wail swatch →
Magnolia Home Equivalent of Market Square Shell
At Magnolia Home, the closest color to Market Square Shell is Gold Moss (JG-48) — very close at ΔE 3.2, though not an exact twin. It sits at the same lightness (LRV 51 vs 50) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Gold Moss swatch →
Farrow & Ball Equivalent of Market Square Shell
The closest Farrow & Ball equivalent of Market Square Shell is Fawn (NO. 10). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 51 vs 50). If Farrow & Ball is your counter, order Fawn and you'll get the same color. See the full Fawn swatch →
Diamond Vogel Equivalent of Market Square Shell
The closest Diamond Vogel equivalent of Market Square Shell is Helen of Troy (0350). At ΔE 0.35 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 50 vs 50). If Diamond Vogel is your counter, order Helen of Troy and you'll get the same color. See the full Helen of Troy swatch →
Hirshfield's Equivalent of Market Square Shell
Hirshfield's's nearest match is Courtyard (0344), visually identical in normal room light (ΔE 1.2). It sits at the same lightness (LRV 51 vs 50) and carries a warm red-orange undertone, so it substitutes for Market Square Shell without repainting risk. See the full Courtyard swatch →
Rodda Equivalent of Market Square Shell
At Rodda, the closest color to Market Square Shell is Wood Ash (CA140) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 50 vs 50) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wood Ash swatch →
C2 Paint Equivalent of Market Square Shell
The closest C2 Paint equivalent of Market Square Shell is Bristle (C2-910). At ΔE 0.72 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 50 vs 50). If C2 Paint is your counter, order Bristle and you'll get the same color. See the full Bristle swatch →
Portola Paints Equivalent of Market Square Shell
At Portola Paints, the closest color to Market Square Shell is Sevilla (SEVILLA) — very close at ΔE 2.63, though not an exact twin. It runs slightly darker (LRV 47 vs 50) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sevilla swatch →
Kompozit Equivalent of Market Square Shell
Kompozit's nearest match is Courtyard (0344), visually identical in normal room light (ΔE 1.2). It sits at the same lightness (LRV 51 vs 50) and carries a warm red-orange undertone, so it substitutes for Market Square Shell without repainting risk. See the full Courtyard swatch →